Social Media Marketing News and Resources

Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.

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TikTok’s “See Where Music Takes You” Campaign Doubles Down on Music Discovery

Influencer Marketing • Social Media

TikTok’s “See Where Music Takes You” Campaign Doubles Down...

A global push underscores TikTok’s dominance as the launchpad for viral hits and...

New PMG & Snap Study Shows GenAI + AR Ads Outperform Static Formats

eCommerce • Social Media

New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...

Data confirms immersive formats drive stronger attention, engagement, and full-funnel...

Skylight Bets on Human Curation to Counter TikTok’s Algorithm

Skylight Bets on Human Curation to Counter TikTok’s Algorithm

By letting users build their own feeds, Skylight challenges the dominance of automated...

New Platform Targets UGC Demand in Social Media Marketing

New Platform Targets UGC Demand in Social Media Marketing

Content Depot is designed to help brands cut costs and production delays while staying...

Superdigital Acquisition Reinforces Social-First as Consumer Attention Driver

Digital Marketing • Social Media

Superdigital Acquisition Reinforces Social-First as Consumer...

By absorbing the boutique agency, Song deepens its integration of creators, content, and...

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Instagram Adds Sound to Spotify Shares

Instagram Adds Sound to Spotify Shares

Instagram now plays a short clip of Spotify songs right in your Stories for seamless...