Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Snapchat Lenses: Introducing Lens Studio iOS & Web
Now, anyone can create custom AR experiences on the go with AI-powered prompts and...
LinkedIn’s New Ad Innovations [Mastering Video in a...
When 66% of marketers fear falling behind without video, these tools deliver control...
Pinterest’s 2025 Midyear Playbook Is Out – Insights for...
Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...
Why Links Are Now Performing Better on Threads, According to...
From bio URLs to in-post ranking, Meta’s renewed focus on links could open a fresh...
More Articles
Top Social Media Trends for Fitness Gear & Wearables in 2025
In 2025, fitness gear and wearables aren’t just about performance—they’re about...
YouTube’s New Two-Person Subscription Tier: A Move Toward...
In a move that could transform its subscription offerings, YouTube has begun testing a...
Pulse Gets Bigger: TikTok’s Latest Ad Innovations for Marketers
TikTok continues to evolve its advertising platform with the launch of expanded Pulse...
X Taking a Page From Reddit: The Potential of Upvotes and...
X (formerly Twitter) has been experimenting with various user interface changes, and...
Top Vegan & Plant-Based Food Trends Leading the Charge on...
Vegan and plant-based foods are no longer a niche market—they’re the future of food...
Top Travel Gear & Accessories Marketing Trends Dominating...
The travel gear and accessories market is embracing trends that go beyond...
Top Social Media Trends Hotels & Resorts Are Using to...
In 2025, the most successful hotels and resorts are going beyond luxury—they’re...
Top Social Media Marketing Trends for Specialty Coffee &...
For specialty coffee and tea brands, creating buzz isn’t just about a great...
Top Trends Shaping Social Media for Alcohol & Spirits Brands
The future of alcohol marketing is being written on social media—and it’s all about...