Social Media Marketing News and Resources

Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.

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Measured Attention Metrics Reveal Snapchat’s Edge in Gen Z Engagement

Measured Attention Metrics Reveal Snapchat’s Edge in Gen Z...

Measured attention outperforms VTR, while AR Lenses emerge as the most efficient route to...

How Instagram’s Reposts and Map Are Changing Your Social Experience

How Instagram’s Reposts and Map Are Changing Your Social...

Discover why resharing content and opt-in location sharing are Instagram’s latest tools...

Google's Merlin & Meta’s AI Tools Are Replacing Ad Agencies

Digital Marketing • Social Media

Google’s Merlin & Meta’s AI Tools Are Replacing Ad...

Explore how AI-driven toolboxes from Alphabet and Meta are automating the entire digital...

Snapchat Report Unpacks Gen Z’s Diverse Mindsets

Snapchat Report Unpacks Gen Z’s Diverse Mindsets

Learn why a one-size-fits-all approach fails and how regional nuances shape brand...

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