Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
TikTok AI Shift Puts UK Content Moderation Staff at Risk
Hundreds of jobs hang in the balance as AI tools replace human...
TikTok Debuts Exclusive Laufey LIVE Concert Experience
The platform combines livestreaming, fan hubs, and commerce to celebrate jazz’s modern...
TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
Meta doubles down on video and influencer-led ads to boost product discovery and...
TikTok Employees Flag Teen Safety Risks in Court Video
Newly unsealed clips reveal internal concerns that contradict TikTok’s public safety...
More Articles
Optimizing for Conversions vs. Engagement: Campaign Objective...
What drives more value for brands: paid amplification that targets measurable...
Streamlining Sponsored Content on YouTube’s BrandConnect...
In the past decade, influencer marketing has transitioned from a novelty tactic to a...
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Snapchat’s Q1 Boom: 92% of Chats Influence Purchases—Brands...
Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...
Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation
As Meta rolls out its first generative video-edit features, creators get free access to a...
Your Meta AI Chats Aren’t Private: How Public Feeds Expose...
With users unwittingly sharing medical, legal, and personal dialogs to a global audience...
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Spark Ads & Whitelisting Permission Addendum
Why does a 30-second TikTok clip suddenly cost 25% more once you ask for the Spark code...
Earn Licensing Fees with YouTube Player for Education
Whether you produce micro-learning clips or full-length lectures, signing payment terms...