New tools aim to personalize recognition and encourage deeper fan interaction on...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
31 Days of TikTok-Tober Makes Halloween a Platform-Wide Event
A daily content calendar extends spooky season into a full month of themed...
Pinterest Pushes Visual Shopping With Top of Search Ads
The new format ensures brands appear in the most influential moments of product...
Meta Launches Vibes: AI Video Feed With Remix Tools
Meta introduces Vibes, a new AI video feed enabling users to create, remix, and share...
LaLiga Bets on TikTok to Engage Next-Gen Fans
The renewal focuses on connecting with younger audiences through short-form, creative...
TikTok Doubles Down on #TikTokForGood With New Change Makers...
Reinforces the platform’s positioning as a hub for movements and positive...
More Articles
Superdigital Acquisition Reinforces Social-First as Consumer...
By absorbing the boutique agency, Song deepens its integration of creators, content, and...
EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty
Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
TikTok AI Shift Puts UK Content Moderation Staff at Risk
Hundreds of jobs hang in the balance as AI tools replace human...
TikTok Debuts Exclusive Laufey LIVE Concert Experience
The platform combines livestreaming, fan hubs, and commerce to celebrate jazz’s modern...
TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
Meta doubles down on video and influencer-led ads to boost product discovery and...
TikTok Employees Flag Teen Safety Risks in Court Video
Newly unsealed clips reveal internal concerns that contradict TikTok’s public safety...
TikTok Shop Forces GMV Max on Advertisers
The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...
How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...