The rise of sustainability in consumer products has shifted the spotlight to organic and...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
TikTok’s AI Moderation Gamble Faces German Union Resistance
Platform replaces human moderators with AI despite EU content safety rules and accuracy...
The TikTok Formula Behind Ligue 1’s Record Engagement
How the French league built 20M followers and 1.6B views with consistency, localization...
More Articles
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Automated by Default: Meta’s Radical Plan to Reinvent Digital...
Zuckerberg’s vision of a no-input ad ecosystem is taking shape, but not everyone’s...
The Social Media Strategy Behind Dubai Chocolate [From Craving...
The meteoric rise of Dubai chocolate isn’t just a sweet story—it’s a strategic...
Instagram’s New Comment Filters Help Top Creators with 100K+...
Instagram is expanding its suite of comment moderation tools by rolling out new filtering...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Whitelisting & Spark Ads: Hand Over Paid Rights the Right...
Are you handing over paid rights the right way? Influencer whitelisting and TikTok Spark...
AI Will Write Meta’s Code, Says Zuckerberg—But Will the...
As Meta leans deeper into automation, CEO Mark Zuckerberg says AI agents will soon write...