Social Media Marketing News and Resources

Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.

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How "Schedule I" Became a Viral Content Machine

Social Media

How “Schedule I” Became a Viral Content Machine

Four-player chaos, TikTok-ready moments, and streamer-friendly mechanics amplified...

Olipop’s UGC Strategy: 5¢ Drops and Experiences That Drove Social Buzz

Social Media

Olipop’s UGC Strategy: 5¢ Drops and Hotel Experiences That...

Far beyond free cans, the brand’s summer campaign blends immersive travel and...

Real-Time Auctions Arrive on TikTok Shop via Countdown Bidding

Social Media

Real-Time Auctions Arrive on TikTok Shop via Countdown Bidding

Countdown Bidding’s seamless live-stream interface, clear “auction only” labeling...

Why Instagram and TikTok Are Bringing Short-Form Video to Your TV

Social Media

Why Instagram and TikTok Are Bringing Short-Form Video to Your TV

Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...

New Snapchat Report Highlights Always-On Strategy Boosts ROAS by 48%

Social Media

New Snapchat Report Highlights Always-On Strategy Boosts ROAS by...

Brands maintaining uninterrupted summer campaigns enjoy nearly 50% higher return on ad...

TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist

Influencer Marketing • Social Media

TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist

Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...

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Snapchat’s Latest Ad Innovations: AI Tools, Sponsored Snaps, and Music-Driven Campaigns

Social Media

Snapchat’s Latest Ad Innovations: AI Tools, Sponsored Snaps...

At the 2025 NewFronts, Snapchat made waves with a series of exciting updates aimed at...