Social Media Marketing News and Resources

Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.

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How CPG Brands Are Merging Cultural Relevance with Performance Media: Coca-Cola's Campaign

eCommerce • Influencer Marketing • Social Media

How CPG Brands Are Merging Cultural Relevance with Performance...

Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...

Snapchat’s Q1 Boom: 92% of Chats Influence Purchases—Brands, Take Note

Social Media

Snapchat’s Q1 Boom: 92% of Chats Influence Purchases—Brands...

Imperfection Drives Connection: 80% of Snapchatters feel most “real” on the platform;...

Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation

Social Media

Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation

As Meta rolls out its first generative video-edit features, creators get free access to a...

Your Meta AI Chats Aren’t Private

Social Media

Your Meta AI Chats Aren’t Private: How Public Feeds Expose...

With users unwittingly sharing medical, legal, and personal dialogs to a global audience...

More Articles

From TikTok Viral Post to Limited-Edition Product: How Pantene Tapped into Alix Earle’s Influence

Influencer Marketing • Social Media

From TikTok Viral Post to Limited-Edition Product: How Pantene...

Pantene’s latest campaign, "Unexpired Pantene," showcases a masterclass in how brands...

How Mashreq's SMASHREQ Game Took Over TikTok and Captured Gen Z's Attention

Influencer Marketing • Social Media

How Mashreq’s SMASHREQ Game Took Over TikTok and Captured...

Mashreq’s recent SMASHREQ campaign, an augmented reality (AR) game released on TikTok...