Are you unsure which creative hook will truly capture your audience’s attention—and...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...
Linking Shopify & TikTok Creator Sales Directly Into GA4
In the past year, marketers have watched TikTok Shop creators vault from zero to $15...
Optimizing for Conversions vs. Engagement: Campaign Objective...
What drives more value for brands: paid amplification that targets measurable...
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Snapchat Scraps Redesign as Engagement, Earnings Slide
In a significant move, Snapchat has reversed its decision to simplify the app’s design...
How Mashreq’s SMASHREQ Game Took Over TikTok and Captured...
Mashreq’s recent SMASHREQ campaign, an augmented reality (AR) game released on TikTok...
Meta’s Antitrust Trial: A Battle Over Monopoly Claims and...
Meta is facing a high-stakes antitrust trial brought against it by the Federal Trade...
Meta’s AI Ambitions: What the 2025 Earnings Report Reveals...
Meta’s 2025 earnings report is here, and it offers a clear picture of the company's...
Meta AI App: Merging Social, Voice, and Personalization for the...
Meta has taken a significant step forward in the AI race with the launch of its...
Top Trends in Jewelry & Accessories Marketing You Need to...
The jewelry market is shifting towards personalization like never before. Customization...
Hilton Saved My Stay: A Social Listening Campaign That’s...
Hilton’s new Hilton Saved My Stay campaign is taking social media by storm. The...
TikTok Tests Footnotes to Enhance Content Context: A Look at How...
With the rise of misinformation across social media platforms, TikTok is taking steps to...
OpenAI to Launch Its Own Social Media Network: Will It Rival X...
The race to dominate the AI-powered social media space has just become more competitive...