Advertisers Archives

eCommerce • Social Media

TikTok Shop Forces GMV Max on Advertisers

The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...

Digital Marketing

A deep dive into Google’s briefing for advertisers on the new AI-driven ad...

AI Marketing

Six months after launching its advertising business, Perplexity AI has captured the...

Digital Marketing • Influencer Marketing

You started a YouTube channel and monetized it. But it's not raking in the revenue you...

Social Media

Creating winning Facebook ads requires a fair amount of testing to figure out what works...