After a couple of decades of massive growth, the influencer marketing industry is...
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10 Essential Tips for Negotiating with Influencers Successfully
Finding potential influencers to work with continues to be the biggest challenge for...
Boost Your Marketing Impact with Smarter Influencer Management
With the increasing maturity of influencer marketing, marketers are getting a better hang...
BookTok Trend Strategy: Operationalizing Roleplay, Sounds, and...
What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...
Instagram DM Automation: Save Time and Drive Results
Instagram users spend an average of over 50 minutes on the platform per day. When you're...
TikTok Trendjacking
Every marketer watching TikTok’s For You feed has asked the same two questions: ...
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Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
Brandtech: Chorus Translates AI Recommendations into Creator...
Insights into LLM preferences inform which influencers and content will sway AI-powered...
Whitelisting vs Full Buyout: Decision Framework
In today’s creator economy, marketers face two pivotal questions: Should you boost...
Fulfillment-Partner Playbook: Outsource Gifting Ops
How can brands scale global gifting programs without drowning in warehouse logistics...
Legal Release Forms for Gifted UGC
Are your gifted UGC collaborations truly safeguarded against legal and financial...
Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
TikTok Live-Shopping Drop Playbook
What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...