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Recruiting High-Intent Affiliates via Creator Marketplaces
What if you could tap into a dynamic pool of ready‑to‑sell creators without sifting...
Hybrid Commission Models: CPA + Fixed Fee Structures
When influencers oscillate between feast‑or‑famine payouts and flat‑rate retainers...
How TikTok Is Elevating Brand Safety and Mental Well‑Being
Exploring TikTok’s expanded mental‑health tools, ad‑credit fund, and in‑app...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
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Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
UGC Live Shopping and One-Funnel Commerce Trends on Tiktok
The CreatorIQ Connect Europe Summit hosted some of the leading voices from TikTok...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
Top TikTok Shop Strategies That Are Shaping the Future of Beauty...
TikTok Shop is transforming the beauty and skincare industry. With $2.49 billion in sales...
Top TikTok Shop Strategies for Fashion & Apparel Brands to...
The future of fashion e-commerce? It’s happening on TikTok Shop. With a global GMV of...
Twitch Trials New Ad Format to Keep Streams Uninterrupted
Twitch has long been a platform for uninterrupted streaming content, with ads often seen...
Top TikTok Shop Campaigns Transforming Beauty & Skincare...
TikTok Shop isn't just playing in the e-commerce sandbox—it was making its own rules...
YouTube Updates Monetization Review System to Boost Creator...
YouTube is rolling out a significant update to its content monetization review system...