The initiative reflects rising concern about youth mental health and excessive device...
Gen Z
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Peach & Lily’s Unconventional Influencer Strategy:...
Peach & Lily’s latest campaign flips the traditional influencer model, putting...
YouTube’s Gen Z Report: Borderless Media Habits
Data reveals how young audiences seamlessly embrace foreign and hybrid entertainment...
Instagram Finally Brings an iPad App (Reels Take Center Stage)
After 15 years of waiting, the long-requested app launches with short-form video...
TikTok Rolls Out Movie Ticket Purchases via TikTok Spotlight
Creators, trailers, and fan theories now link directly to in-app ticket sales. TikTok is...
Wrapped for TikTok Explained: Your Guide to Seeing and Sharing...
Every December, TikTok feeds start filling with screenshots and reaction videos showing...
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TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
HI-CHEW Expands Fortnite Presence Through Influencer Partnerships
By leveraging influencers as judges and amplifiers, the campaign bridges gaming fandom...
ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
Measured Attention Metrics Reveal Snapchat’s Edge in Gen Z...
Measured attention outperforms VTR, while AR Lenses emerge as the most efficient route to...
Google’s Gemini App Introduces Guided Learning and Visual...
Unlock step-by-step explanations, integrated diagrams, and multimedia to deepen...
Inside TikTok’s $1.5M Commitment to MrBeast’s TeamWater...
The platform empowers 84 countries of creators to hit a $40M fundraising goal with new...
Snapchat Report Unpacks Gen Z’s Diverse Mindsets
Learn why a one-size-fits-all approach fails and how regional nuances shape brand...
TikTok Pro App Rewards Positive Videos with Virtual...
Discover how TikTok’s new Pro version in Germany, Portugal, and Spain channels likes...