TikTok, the short-form video platform that has become a major player in social media, is...
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How the ‘Jaws’ TikTok Trend Is Changing the Way...
TikTok trends are not just for fun—they can have a massive impact on marketing...
The Power of Playful Marketing: How Duolingo Uses Quirky Content...
Duolingo has evolved from a language-learning app to a social media marketing powerhouse...
Music Promoters Adapt to Uncertainty: Diversifying Beyond TikTok...
As the uncertainty surrounding TikTok’s future continues, music promoters are...
How UEFA’s TikTok Campaign Hit Big Without Compromising...
In a world where data privacy concerns are at an all-time high, UEFA’s TikTok campaign...
Top Sports Influencer Marketing Campaigns That Won Big
The most successful campaigns today are built around multi-cycle partnerships that span...
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Top Home Decor Influencer Marketing Campaigns
Philips Hue did more than just light up rooms—they lit up social media with their...
Top Jewelry & Accessories Influencer Marketing Campaigns
This wasn’t just another influencer collab – it was a masterclass in how a carefully...
Best Social Media Marketing Strategies For Luxury Goods
In September 2020, Burberry made waves in the luxury fashion world by doing something few...
Best Social Media Marketing Strategies For Footwear Brands
Crocs took a bold step in reinventing its image from “quirky comfort” to a...
Best Social Media Marketing Strategies For Home Decor Brands
Social media is where trends are born, opinions are debated, and—if you’re doing it...
Top Electronics & Gadgets Influencer Marketing Campaigns...
In the fast-paced world of consumer electronics, where every new release has the...
Top Beauty & Skincare Influencer Marketing Campaigns
e.l.f. Cosmetics didn’t just make waves—they caused a full-on beauty tsunami with...
Best Influencer Marketing Strategies For Gaming & eSports...
Influencer marketing has become a game-changer for gaming and eSports brands looking to...
Top Fashion & Apparel Influencer Marketing Campaigns of All...
Moncler took a giant leap into the Gen Z-driven, influencer-powered world of fashion...