Looking to dive into the world of influencer marketing and get paid for it? If you’ve always been fascinated by social media influencers and wanted to turn that fascination into a whole career, there are plenty of opportunities for you out there. Whether you want to become a social media influencer yourself or you want to work with them in the background, let’s take a look at some of the top social media influencer jobs that you can apply to.
Top 7 Social Media Influencer Jobs to Watch Out for:
1. Influencer Marketing Specialist
Source: freepik.com
Key Responsibilities
- Developing and executing influencer marketing strategies
- Overseeing the effectiveness of said strategies
- Working closely with internal teams and/or agency partners to develop creative briefs
- Identifying and building relationships with relevant influencers
- Coordinating with marketing teams to ensure that campaigns are aligned
- Attending events to strengthen brand networks and promote campaigns
Qualifications
- Bachelor’s Degree in Marketing or a related field
Average Salary (as calculated by Glassdoor): $52,528/year
An influencer marketing specialist handles several key responsibilities intended to help businesses develop and execute successful influencer marketing campaigns. They may be part of an influencer marketing agency or a brand’s internal team. They take on a combined role of a coordinator and a manager as they’re responsible for identifying and coordinating with influencers for a campaign as well as managing the execution of said campaign.
The specialist is responsible for coordinating with marketing teams, agencies, and/or clients to ensure that the campaigns they build are aligned with the overall goal of the business. This means ensuring that the campaign is executed in alignment with other marketing strategies, particularly digital and social media campaigns. They’d work closely with internal teams, clients, and/or agency partners to develop comprehensive creative briefs according to the campaign goals.
Depending on the company, influencer marketing specialists may also be required to attend events on behalf of the company. These events are intended to strengthen the brand’s network and/or help to promote the campaign.
2. Influencer Marketing Coordinator
Key Responsibilities
- Identifying suitable influencers for each campaign
- Reaching out to shortlisted influencers and onboarding them
- Coordinating with influencers and relevant teams throughout the duration of the campaign
- Assisting marketing teams with initiatives and programs related to influencer marketing
- Putting together events to support influencer marketing campaigns
- Monitoring influencer performance and evaluating its impact on the campaign
Qualifications
- Bachelor’s Degree in Marketing or a related field
Average Salary (as calculated by Glassdoor): $52,214
An influencer marketing coordinator plays a vital role in marketing teams as they help to ensure the successful planning and execution of initiatives or programs that involve influencers. Their function may either be within a brand’s internal marketing team or within a marketing agency that provides influencer marketing services. The coordinator will work closely with marketing team members and, if they’re a part of an agency, clients to streamline their communications with influencers.
Once campaigns are planned, the influencer marketing coordinator will oversee the process of identifying influencers who are suitable for the campaign and/or client. This would involve conducting a search based on the key influencer requirements or ideal influencer persona that has been created by the team. Once the shortlisted influencers are approved by the client or manager, the coordinator will take charge of influencer outreach to onboard and activate them for the campaign.
For the duration of the campaign, they will nurture the brand’s relationship with onboarded influencers and coordinate with them regarding deliverables. Furthermore, they will also monitor the performance of each influencer to understand their contribution toward the campaign goal. In some cases, influencer marketing coordinators are also in charge of putting together events that are intended to support the campaign.
3. Influencer Marketing Manager
Key Responsibilities
- Developing strategic marketing plans that involve influencers
- Overseeing the execution of said plans to ensure seamless implementation
- Analyzing campaign data and influencer performance to evaluate ROI
- Managing agency partners to provide them with strategic direction
- Managing internal teams to ensure that everyone fulfills their responsibilities
Qualifications
- Bachelor’s Degree in Marketing or a related field
Average Salary (as calculated by Glassdoor): $77,050
The role of an influencer marketing manager is essentially similar to that of a marketing manager, except their responsibilities are focused on the company’s influencer marketing efforts. They’re responsible for helping with the development of strategic marketing plans that will help the brand achieve its goals with the help of influencers. The manager will then oversee the execution of these plans to ensure that everything goes smoothly.
After the campaign is executed, the influencer marketing manager will also analyze data from the campaign along with influencer performance data. This will then help them to evaluate the campaign ROI, which they will put together in a report for relevant stakeholders and executives. The influencer marketing manager is also responsible for managing internal teams that are involved in the campaign to ensure that each team member fulfills their responsibilities. On top of this, they will also provide agency partners with strategic direction for influencer marketing campaigns.
4. Influencer Marketing Account Manager
Key Responsibilities
- Facilitating a meaningful relationship between client brands and influencers
- Overseeing the execution of influencer marketing campaigns for specific brand accounts
- Serving as an agency’s point-of-contact for select clients and addressing their needs and requests regarding the campaign
- Serving as a liaison between clients, influencers, and internal teams to ensure the successful implementation of campaign strategy
- Monitoring and reporting on important KPIs to provide insight into campaign performance for each account
- Implementing changes and optimizations based on key learnings for each account
Qualifications
- Relevant industry experience
Average Salary: n/a
The role of an influencer marketing account manager is mostly found in an agency that provides influencer marketing services to a number of different clients. The account manager will be in charge of influencer marketing campaigns for specific client accounts. As such, there may be more than one influencer marketing account manager in the agency, with each account manager handling a specific set of client accounts.
They are in charge of the execution of influencer marketing campaigns for their assigned brand accounts. This means they’ll need to coordinate with different stakeholders including influencers, clients, and internal teams to ensure that the campaign strategy is successfully implemented. They will also be reporting on the campaign performance for each client account to prove ROI or identify opportunities for improvement. The influencer marketing account manager will also be responsible for implementing changes and optimizations based on key learnings.
One of the most vital responsibilities of an account manager is serving as a point-of-contact in the agency for each client account. This means that clients will come to them with their needs and requests, which will need to be incorporated into the campaign. The influencer marketing account manager is also responsible for facilitating a meaningful relationship between the client brands assigned to them and the influencers involved in their respective campaigns.
5. Influencer Marketing Strategist
Source: freepik.com
Key Responsibilities
- Developing influencer marketing campaigns to help achieve set goals within a set budget
- Working closely with internal teams, agency partners, and/or clients to brainstorm campaign ideas
- Staying updated on the latest trends and finding ways to implement them in future campaigns
- Identifying the most profitable channels for executing campaigns
- Overseeing the development of creative ideas needed for campaign execution
Qualifications
- Relevant industry experience
Average Salary (as calculated by Glassdoor): $86,861
As an influencer marketing strategist or influencer strategist, you’ll be holding a relatively senior position in the marketing team. This type of role is typically found in agencies that offer influencer marketing services, but you might also find a few brands requiring a strategist for their internal influencer marketing team. The strategist is responsible for strategizing influencer marketing campaigns to help achieve certain goals and keeping a specific budget in mind.
In an agency, the influencer marketing strategist will be in charge of end-to-end campaign creation for multiple clients. They will help to identify the most profitable channels that clients should leverage for campaign execution. The strategist will also work closely with relevant team members and clients to brainstorm creative campaign ideas for the campaign by utilizing the latest industry trends.
6. Influencer Talent Manager/Agent
Key Responsibilities
- Working directly with influencers and brand clients to nurture relationships and manage sponsored collaborations
- Serving as a liaison between influencers and brands to ensure successful campaign execution
- Working closely with influencer marketing coordinators to manage projects
- Negotiating contracts on behalf of influencers to ensure mutually beneficial partnerships
- Crafting pitches to secure new brand sponsorships for influencers
Qualifications
Relevant industry experience
Average Salary (as calculated by Glassdoor): $83,772
Often found in companies that offer influencer marketing platforms and influencer talent networks, an influencer talent manager or agent acts as a representative of the influencer. Instead of working for the brand that’s launching an influencer marketing campaign, they work for the influencer or the company that manages the influencer. As such, they play a crucial role in nurturing the company’s relationship with creators and establishing a strong influencer talent network.
They will serve as a liaison between the influencer and the brand, often through an influencer marketing coordinator to negotiate mutually beneficial partnerships. The influencer talent manager may also help craft persuasive pitches to help influencers land lucrative brand sponsorships. On top of this, they will coordinate with relevant stakeholders to oversee project management and ensure that campaigns are successfully executed.
7. Director of Influencer Marketing
Source: freepik.com
Key Responsibilities
- Developing full-fledged influencer marketing programs and scaling them
- Working closely with leaders across other internal teams to seamlessly integrate influencer marketing into larger business goals
- Negotiating with client brands, agency partners, and/or other stakeholders to build mutually lucrative deals
- Develop influencer marketing workflows so that tasks and processes flow seamlessly
- Managing campaign budgets in alignment with budget forecasts and keeping track of spendings
- Managing the approval process of influencers, briefs, and content so that all the required deliverables are met in a timely manner
Qualifications
- Relevant industry experience
Average Salary (as recorded by Glassdoor): $161,591
The role of an influencer marketing director is typically the senior most position when it comes to influencer marketing. Depending on the company, the director of influencer marketing may also be referred to as the head of influencer marketing. They’re essentially responsible for developing full-fledged influencer marketing programs and building the team needed for these programs to function. The influencer marketing director will also help to scale these programs as needed.
As the leader of the influencer marketing team, the director will work alongside leaders of other internal teams to ensure that the campaigns they build can seamlessly integrate with other business initiatives to achieve a common goal. They will also negotiate with client brands, agency partners, and/or other stakeholders to strike deals that are mutually beneficial.
The director of influencer marketing is also responsible for developing workflows in which all processes related to influencer marketing can seamlessly flow and align. They will manage campaign budgets to maintain an alignment with the overall budget forecast of the company while keeping a record of spendings. On top of this, the influencer marketing director will also manage approvals for influencer selection as well as campaign deliverables to ensure the timely execution and success of campaigns.
Top Social Media Influencer Interview Questions to Expect
Source: freepik.com
If any of the above job roles seem to be of interest to you, it’s time to start seeking out opportunities. To improve your chances of leaving a good impression, make sure to be prepared with the following social media influencer interview questions.
- Are there any brands whose influencer marketing campaigns stand out to you? If so, why?
- What are your thoughts on X brand’s current influencer marketing program?
- What, according to you, is the most interesting part about working with influencers?
- Say X brand is launching an influencer marketing on Y platform with the goal to raise brand awareness and promote an upcoming product launch. How would you pick which influencers to work with?
- What’s your experience with influencer marketing?
- What types of influencers will work for our brand and why?
- Suggest a few ideas for an influencer marketing campaign for our brand.
Start Your Career in Influencer Marketing
You’ve done the research and prepped with some of the common questions to expect at an influencer marketing job interview. Now you only need to start looking around for the opportunity to put your preparation to good use. Check out our Influencer Marketing Jobs page for the latest job opportunities in influencer marketing.
