- Meta has launched Vibes, a new AI-powered video feed inside the Meta AI app and on meta.ai.
- Users can create original short-form videos, remix existing AI content, and layer visuals, music, or styles.
- Vibes integrates with Instagram and Facebook, allowing direct cross-posting into Stories and Reels.
- Early models from Midjourney and Black Forest Labs support the feature, as Meta develops its own video generation systems.
- The rollout comes amid a broader AI reorganization under Meta’s Superintelligence Labs, signaling video AI as a core strategy.
Meta introduces Vibes, a new AI video feed enabling users to create, remix, and share short-form generative videos.
Meta is rolling out its most ambitious AI-powered creative feature yet: Vibes, a dedicated feed for short-form, AI-generated videos. The launch positions Meta squarely in the generative video space, deepening its bet on AI-powered media creation while linking directly to its social platforms, Instagram and Facebook.
Announced as part of the next iteration of the Meta AI app, Vibes is described by the company as a tool for discovery and creativity, offering users a space to explore AI-generated content and to make their own contributions.
What Vibes Brings to the Table
Unlike Meta’s previous AI integrations, which were largely functional or assistive, Vibes is framed as a content-first environment. The feed is populated with AI videos made by creators, communities, and users experimenting with generative tools. Over time, Meta says the experience will become more personalized, surfacing AI-driven content aligned with user interests.
The feature’s central proposition is remixability. Users can either generate a video from scratch, modify one they already have, or take an existing video from the Vibes feed and transform it into something new. They can layer in music, shift visual styles, or alter details before publishing back into the feed or cross-posting to Instagram and Facebook Stories or Reels.
Meta has also emphasized portability: If users encounter an AI video in Instagram, they can tap through to remix it directly in the Meta AI app. This approach extends Vibes beyond a standalone experiment into the broader Meta ecosystem.
Strategic Positioning and Partnerships
The launch of Vibes comes against the backdrop of Meta’s internal AI restructuring. In June, the company consolidated its efforts under Superintelligence Labs following setbacks with its Llama 4 model and the departure of key AI researchers. The reorganization highlighted Meta’s need to show tangible progress in generative AI, especially as competitors like OpenAI and Google advance aggressively in multimodal tools.
To accelerate the rollout, Meta confirmed partnerships with established players like Midjourney and Black Forest Labs, which are providing model support for the early version of Vibes. At the same time, Meta continues to develop its own proprietary AI video models, with promises of “more powerful creation tools” and collaboration with visual artists in the pipeline.
Alexandr Wang, Meta’s Chief AI Officer, framed Vibes as an important step in aligning the company’s AI vision with real-world creative use cases:
“Vibes is about more than tools — it’s about building a culture of experimentation and community around AI video creation.”
Reception and Challenges Ahead
While Meta highlights Vibes as a breakthrough in AI creativity, the reception has been mixed. Critics note the growing prevalence of AI-generated “slop” across platforms, raising questions about whether another dedicated feed of synthetic video will add value or dilute user experience.
Mark Zuckerberg, announcing the launch on Instagram, presented a series of AI videos generated with the new tool, but user comments ranged from enthusiasm to skepticism. Some responses dismissed the initiative as a distraction from authentic storytelling, a concern Meta itself has previously acknowledged in its guidance to creators.
Beyond user perception, Meta faces the challenge of ensuring quality and originality in an environment that could quickly become saturated with repetitive or low-value outputs. Balancing creative freedom with authenticity will likely determine the long-term viability of Vibes.
Why Vibes Matters for Meta
The debut of Vibes signals a deliberate pivot for Meta toward AI video as both a creative outlet and a commercial opportunity. By tightly integrating the tool into Instagram and Facebook, Meta is creating pathways for virality and potential ad products, while anchoring the Meta AI app as a hub for content generation and experimentation.
It also represents Meta’s attempt to redefine social video through generative tools rather than purely user-recorded media. If successful, Vibes could open new revenue streams through AI-assisted ad formats, branded remixes, and creator collaborations.
Looking Ahead
Meta has positioned Vibes as just the beginning. The company says it is already working on advanced models and new editing features to expand creative possibilities. Coupled with its broader investments in smart glasses and multimodal AI, Vibes is part of a long-term vision to weave AI more deeply into everyday digital expression.
Whether users embrace the feed or reject it as yet another layer of algorithmic noise will determine whether Meta’s gamble pays off. For now, Vibes is a clear signal of where Meta believes the future of social creativity lies — not just in documenting reality, but in generating entirely new ones.
