- Facebook has officially relaunched Local Jobs, restoring a feature that connects job seekers with nearby small businesses.
- Listings now appear across Marketplace, Groups, and Pages, making local hiring more visible and community-driven.
- Employers can create postings directly through Facebook or Meta Business Suite, and applicants can message them instantly through Messenger.
- The update focuses on entry-level, trade, and service roles, reflecting Meta’s renewed focus on practical community engagement.
- The rollout is currently U.S.-only, with plans for gradual expansion and policy safeguards to prevent discriminatory job postings.
The feature lets users search and apply for nearby jobs while enabling small businesses to post openings with ease.
Meta has officially revived Local Jobs on Facebook, a feature that had been discontinued in 2022. The move marks a strategic return to Facebook’s community roots, positioning the platform once again as a local utility — a place not just for sharing posts but also for finding real-world opportunities.
Announced by Meta on October 13, the new Local Jobs experience allows U.S. users to discover openings directly in Marketplace, Groups, and Business Pages. The feature is designed to simplify hiring for small businesses and connect users to entry-level, part-time, and service industry positions in their area.
In Meta’s words,
“We’ve always been about connecting people — whether through shared interests or key life events. Now, if you’re looking for work in your community, Facebook can help you connect with local people and businesses who are hiring.”
The reinstatement underscores Meta’s renewed effort to make Facebook useful in everyday life, following years of strategic pivots toward AI, messaging, and short-form video.
How Local Jobs Works
Within Facebook Marketplace, users will now find a dedicated Jobs tab, designed as a searchable space for nearby employment opportunities. Job listings also appear contextually throughout Groups and Pages, ensuring visibility where community engagement already happens.
Users can refine their searches through custom filters—including distance, job category, and employment type—and reach out to employers directly through Messenger, creating a frictionless path from discovery to application. Listings are public and visible to anyone over the age of 18.
For businesses, the process of posting jobs is equally streamlined. Employers can create listings from Marketplace, Meta Business Suite, or their Page, specifying details such as job title, pay range, and schedule. Once live, posts automatically appear in local searches and can be shared within relevant Groups to increase reach.
Meta emphasized that job seekers can also receive personalized recommendations based on their browsing behavior, while employers can manage applications and messages without leaving the platform.
A Comeback Rooted in Community and Commerce
Facebook’s decision to revive Local Jobs reflects a strategic pivot back toward community-centric utility, at a time when many users have migrated from traditional social sharing to more functional uses of the platform—such as Marketplace sales, local events, and neighborhood discussions.
The feature was originally introduced in 2017 and expanded internationally before being discontinued in 2022. Its return demonstrates Meta’s recognition that local hiring—especially for service, retail, and trade roles—remains a vital part of Facebook’s ecosystem.
Internally, Meta executives have noted that younger adults increasingly turn to Facebook for transactional interactions rather than personal updates. Reestablishing Facebook as a bridge between people and opportunity reinforces its value as a multi-purpose tool rather than just a social network.
“Finding a job should be easy and accessible,” Meta said. “These updates help people quickly discover nearby opportunities and connect directly with employers—all in one place.”
This renewed focus aligns with broader trends across digital platforms: as the labor market decentralizes, users are seeking hyper-local, trusted spaces to discover and apply for work. Facebook, with its embedded community networks, is uniquely positioned to serve that need.
Simplifying Hiring for Small Businesses
For small business owners, particularly those without large HR budgets, Facebook’s relaunch of Local Jobs provides a free and practical alternative to paid job boards. With billions of users already engaging on Marketplace and local Pages, it offers unmatched reach within specific geographic areas.
Businesses can promote part-time, seasonal, and entry-level positions without complex ad configurations, while Messenger provides a direct line of communication with interested applicants. This makes Facebook a particularly attractive platform for small, service-oriented businesses that rely on local talent.
Meta has confirmed that job listings must comply with its content and eligibility policies, excluding restricted categories such as adult services and childcare. The company also reinforced its commitment to anti-discrimination standards, a key issue that previously led to regulatory scrutiny of targeted job ads on Facebook.
From Social Network to Social Infrastructure
Meta’s return to local hiring tools reflects a broader transformation: Facebook is gradually shifting from being a platform for sharing personal moments to a social infrastructure for daily life. Features like Marketplace, Events, and now Local Jobs illustrate how Meta continues to integrate practical, real-world utility into its products.
With this reintroduction, Facebook not only helps users find work—it reinforces its central role as the connective tissue between people, businesses, and communities. In a time when the digital economy feels increasingly fragmented, this pivot back to locality could redefine how Facebook maintains relevance in the years ahead.
