Unboxing videos have become a major trend on YouTube, a platform with 2.49 billion monthly active users. These videos captivate audiences by offering a first look at various products, from toys to electronics, and have become surprisingly lucrative. Many channels mix unboxing with product reviews, appealing to viewers who want to see a product in action before making a purchase. The simplicity of these videos, combined with their informative and entertaining nature, has made them a popular genre on YouTube, with channels often specializing in specific product types.
Additionally, the personality of the presenters plays a crucial role in the success of these channels. Charismatic hosts who engage their audience and provide insightful commentary keep viewers returning for more, building a loyal following and driving further growth in the unboxing genre.
1. Unbox Therapy
Unbox Therapy is hosted by Canadian, Lewis Hilsenteger. It is extremely popular, with over 24.2 million subscribers, and 4.6 billion views. Lewis’ videos aim to showcase the coolest products on the planet.
As well as typical unboxing videos, this channel includes videos featuring interesting lists, incredible deals, fun tests, and “Does It Suck?”
Lewis unboxes/reviews a wide range of products, from cars to backpacks, from incredibly expensive products to cheap everyday gadgets that can make your life easier.
2. Marques Brownlee
American YouTuber, Marques Brownlee is also known as MKBHD on the platform. That nickname is a mix of his initials (MKB) and High Definition (HD). He loves reviewing technology, and was once described by one of Google’s Senior Vice Presidents (Vic Gundotra) as being, "the best technology reviewer on the planet right now.”
Although Brownlee joined YouTube in March 2008, it wasn’t until the following year that he began reviewing technology products.
Some, but not all, of his reviews are unboxing videos.
He mixes reviews of products asked for by his audience, with reports on products sent to him by the technology companies. He does say that he only reviews products that resonate with his audience of technology enthusiasts, however.
People know him for making timely reviews of anticipated new products, often within a day of their release.
3. Dope
Dope is a comedy unboxing review channel, where the reviewer declares whether a particular item is good (dope) or bad (nope). The YouTuber (and reviewer) is Matthias Fredrick.
Matthias comes from a filmmaking family, which has led to him developing a passion for the art of filmmaking. He has scored at least eleven short films, two commercials, and a feature film. He has changed the genre of his YouTube videos regularly over the years, but his focus is currently on comedy unboxing videos.
He uploads videos into playlists such as, “Strange Things on Amazon” and “Tech Gadgets That Will Waste Your Money!” He also makes videos on obscure topics such as “10 iPhone Accessories with Unexpected Features!” and “Unboxing 10 MYSTERY Products from an ABANDONED Storage Unit!”
4. iJustine
The face of iJustine is Justine Ezarik, an American YouTube personality, host, actress, and model. Although unboxing videos are an important part of her channel, they are only part of her “show.” She considers herself a lifecaster. This means that as well as tech review / unboxing videos, Justine also makes videos on cooking, vlogs and fun videos with Rosanna Pansino.
She places her unboxing videos in a playlist called, “Tech Tuesday” – which despite its name is “rarely uploaded on a Tuesday.” Indeed at the moment, this appears to be the most active part of her site, and she currently uploads tech/unboxing videos multiple times each week.
5. Austin Evans
Austin Evans uploads videos featuring gaming PC builds, Top 5s, mobile phones, and the latest video games to his YouTube channel. Some of these are unboxing videos as he shows his fans what you receive for your money with certain tech products.
Austin’s channel is the place to go if you want to see if a new gadget is worth it.
6. Jonathan Morrison
Jonathan Morrison is a tech guru. He regularly uploads videos featuring different types of tech reviews, unboxings, and giveaways. He launched his YouTube channel with the name “tldtoday” in March of 2010, although it is better known by his Jonathon Morrison name today. He describes his channel as featuring
“High-quality videos blending tech + aesthetic, showcasing the latest products & gadgets.”
7. Geekyranjit
Geekyranjit, founded by Ranjit Kumar, was the first English tech channel in India to surpass one million subscribers and has now grown to 3.3 million. A passionate tech enthusiast, Ranjit reviews a wide range of technological products, from smartphones to LEDs. Initially starting his tech reviews on a website, he later moved to YouTube as mobile technology became more prominent. His channel is known for its thorough and detailed reviews, offering viewers a deep dive into the features, pros, and cons of the latest gadgets.
8. UrAvgConsumer
UrAvgConsumer is the review and unboxing channel of Judner Aura. He has become popular for his tech reviews. He has covered many types of tech, from video games to computers. Some of his more popular videos have earned more than 8 million views each.
9. Jacques Slade
The focus of Jacques Slade’s YouTube channel is different from everybody else on this list. While the rest may be unboxing gadgets or toys, Jacques is unboxing sneakers.
The channel is broader than just that, however; it offers daily updates and reviews on sneakers, as well as some videos on sports, music, entertainment, technology. However, sneakers are the primary focus and sneak into most of the videos in some way. Jacques has found, though, that his viewers resist his attempts to move his channel too far from his sneaker focus.
“If you’re doing reviews on music and no one’s watching those videos, you kind of have to stay in your lane. As a business, you have to listen to the customer to an extent.”
His most successful video was when he filmed a trip to Michael Jordan’s house.
10. Dom Esposito
Dom Esposito’s focus is on making epic tech videos. He looks at the best tech from smartphones reviews to Mac/PCs and more. Dom prepares unboxing and review videos on the best tech to help his followers decide which products to buy and which to leave on the shelf.
11. Sarah Grace
If you're interested in unboxing tech products, SarahGrace's channel is a great choice. With 3M subscribers, she unboxes popular items like iPhones and iPads, along with tech accessories and gadgets under $5. SarahGrace also shares personal experiences, such as being defrauded on Facebook Marketplace. Her channel is a go-to for anyone curious about tech products before making a purchase.
Conclusion
Unboxing videos have become a major trend in online content, offering viewers excitement and valuable product insights. The top 11 YouTube unboxing channels featured here are trusted influencers who shape consumer decisions and trends across industries. They deliver honest reviews and detailed product showcases, helping viewers make informed purchases. Whether you're a brand seeking collaboration or a consumer looking for reliable reviews, these channels are the go-to sources for unboxing content, setting trends and driving engagement in the digital space.
Frequently Asked Questions
What is an unboxing channel on YouTube?
An unboxing channel on YouTube features videos where creators open and review products, showcasing the contents of the packaging. These channels often focus on a variety of products, including technology, toys, cosmetics, and more, providing viewers with insights and first impressions of the items being unboxed.
Why are unboxing videos so popular?
Unboxing videos are popular because they offer viewers a sense of excitement and anticipation as they watch creators reveal the contents of a package. These videos often provide detailed information about the products, helping potential buyers make informed decisions. Additionally, the visual and engaging format appeals to a wide audience, making it a favorite among many YouTube users.
Who are some of the top unboxing influencers on YouTube?
Some of the top unboxing influencers include Unbox Therapy, Marques Brownlee, and iJustine. These creators have amassed large followings due to their engaging content, expertise in their respective niches, and ability to connect with their audience.
What types of products are commonly featured in unboxing videos?
Unboxing videos feature a wide range of products, including electronics (smartphones, laptops, gadgets), toys (action figures, collectibles), beauty products (makeup, skincare), and subscription boxes. This diversity allows viewers to find content that aligns with their interests and preferences.
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