Brandwatch Social Media Management
Octoly
Hootsuite
Octoly
Brandwatch Social Media Management
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
You can't post on multiple networks at once, but you can choose multiple channels within the same network for posting
Best for: Large Store
Hootsuite
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
Best for: Large Store
