Brandwatch Social Media Management
Octoly
Loomly
Octoly
Brandwatch Social Media Management
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Large Store
Loomly
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Large Store
