Brandwatch Social Media Management
Octoly
Hootsuite
Octoly
Brandwatch Social Media Management
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
You can't post on multiple networks at once, but you can choose multiple channels within the same network for posting
Best for: Large Store
Hootsuite
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Pros and Cons
Connected Social OS structure brings publishing, listening, care, analytics, and advocacy into one suite
Wisdom adds a conversational AI layer across the platform, helping teams ask questions, surface insights, draft content, and take action from one workflow
Perch keeps Hootsuite’s core publishing strength, including content planning, scheduling, AI-assisted post generation, and performance review
Nest centralizes messages, comments, mentions, routing, and customer care workflows
Lumen strengthens Hootsuite’s listening and intelligence layer, especially for teams that need brand, competitor, trend, and audience insight
Advanced and Enterprise plans support more structured collaboration, approvals, routing, governance, reporting, SSO, compliance, and advanced listening
Pricing now scales per user, so larger teams need to calculate seat costs carefully
The new product naming may require existing users to relearn where older Hootsuite features now live
Some of the strongest Social OS capabilities, including advanced listening, governance, compliance, and advocacy, are concentrated in higher-tier or Enterprise plans
Best for: Large Store
