Falcon vs. Iconosquare Comparison

Octoly
Iconosquare
Octoly
Brandwatch (Formerly Falcon.io)
Overall Score !
4.6
Features
4.7
Ease of Use
4.7
Support
4.5
Falcon's social media management and listening tools work for businesses looking to take their business to the next level. Features include engagement tools, multiple platform publishing, calendars, performance benchmarks, analytics, and more.
Pros and Cons
Extensive reporting features
Instagram direct publishing
Easy-to-use interface
Reporting metrics missing
Bugs for certain social channels
Best for: Large Store
Iconosquare
Overall Score !
4.4
Features
4.4
Ease of Use
4.4
Support
4.4
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Large Store