If you manage a fashion-related website, blog, or social media channel, you must keep up with the current marketing trends. Most of the world's biggest—and newest—fashion houses use digital marketing to promote their brands. They carefully curate content, affiliates, and interactive messages to target the younger demographic. This generation of bloggers and influencers is socially active and keen to share their experiences. They are the perfect creators and affiliates.
Affiliate marketing is a cornerstone of online marketing. And the fashion industry accounts for about a quarter of all affiliate programs. Fashion affiliates can earn up to 15% commission on items costing $700 or more. As such, fashion associates can make hundreds of dollars per day without much conversion.
However, it is not as simple as just uploading fashion content from the manufacturer to your affiliate site. To be a successful fashion affiliate, you need to build an audience that spends money just because they love your style and trust your judgment. As such, you should carefully consider the items you want to promote. Affiliate marketing will work best for you if your audience and the products you're promoting are closely aligned.
Fashion Affiliate Programs for Bloggers and Influencers:
Here are some fashion affiliate programs that every fashion blogger, influencer, and marketer should know.
- 1. Zappos
- 2. Rosegal
- 3. ShopStyle Collective
- 4. Everlane
- 5. PrettyLittleThing
- 6. Mytheresa
- 7. River Island
- 8. & Other Stories
- 9. Ivory Ella
- 10. ModCloth
- 11. Gwynnie Bee
- 12. tentree
- 13. Organic Basics
- 14. Just My Size
- 15. Zlay
- 16. Lulus
- 17. Shoespie
- 18. K-DEER
- 19. Batsheva
- 20. Newchic
- 21. boohoo
- 22. Hari Mari
- 23. The Jaunt
- 24. Woven Pear
- 25. Bulova
- 26. Jeulia
- 27. Rent the Runway
- 28. Stevie Sister
- 29. Indestructible Shoes
- 30. Cupshe
- 31. Tea Collection
- 32. SHEIN
1. Zappos
When Zappos launched two decades ago, it sold shoes online. It still offers shoes today, but it has branched out into clothing, jewelry, handbags, and even housewares. Zappos houses 1,300+ brands, resulting in a sizable inventory for affiliate marketers.
?Commission Rate: 7% per sale
?Cookie Duration: 30 days
?Niche: fashion clothes, jewelry, accessories, shoes, handbags
2. Rosegal
Rosegal was formed in 2013. It focuses on design innovation. The brand uses cotton in most of its clothes for comfort and sustainability. Rosegal has affiliate programs for agencies, influencers, and individuals. Agencies receive banners, discounts, videos, and data feeds. Influencers get exclusive coupons and, on occasion, free clothes. And as long as an individual has a social media presence, they can also become a Rosegal affiliate.
?Commission Rate: 5 to 10% per sale
?Cookie Duration: 30 days
?Niche: clothing, accessories, plus-size fashion, swimwear
3. ShopStyle Collective
ShopStyle Collective helps brands grow their audience, reach, and social media engagement. The network offers two programs for content creators: standard and advanced. Standard provides materials and tools for budding influencers. Advanced is for seasoned content creators with a large following. ShopStyle Collective is also one of the few affiliate networks that pay out commissions per click.
?Commission Rate: minimum of 7%, maximum of 20% per sale
?Cookie Duration: varies
?Niche: clothing, baby clothes, beauty products
4. Everlane
Everlane is a famous sustainable fashion line that openly discloses production costs online. Everlane manufactures shoes, handbags, apparel, and other items made from plant-based materials, such as cotton and vegan leather. Affiliate links and banners earn a portion of net sales (excluding shipping, taxes, and returns). Everlane uses these affiliate networks: Pepperjam and Skimlinks.
?Link to Sign Up (Pepperjam) or Link to Sign Up (Skimlinks)
?Commission Rate: 10% (Pepperjam), 30% (Skimlinks)
?Cookie Duration: 7 days
?Niche: clothing, denim, jumpsuits, bags
5. PrettyLittleThing
PrettyLittleThing began by only selling accessories in 2012, collaborating with various online shops. By 2015, it had created its clothing line. The UK-based company has 5,000+ items in multiple categories, with over 100 designs updated weekly. PrettyLittleThing now has websites in the United Kingdom, Ireland, the United States, France, Australia, and affiliate networks in all regions.
?Commission Rate: 5% - 10% per sale
?Cookie Duration: 30 days
?Niche: accessories, jewelry, sunglasses, clothing, plus-size clothes, petite clothes, beauty products
6. Mytheresa
Mytheresa is one of the world's leading luxury fashion online stores, offering a boutique-like shopping experience. The high-end site provides apparel and accessories from over 250 of the world's best designers and brands. Affiliates can earn 8% per sale. Mytheresa's average order is $600, so the average purchase generates around $48 in commission, making this one of the top fashion affiliate programs on this list regarding earning potential.
?Commission Rate: 8% per sale
?Cookie Duration: 30 days
?Niche: luxury clothing, high-end fashion
7. River Island
With over half a century of fashion retailing experience, River Island is one of the most beloved brands on the High Street. The online company takes pleasure in offering everything a consumer needs, from occasion wear to casual wear and everything in between. River Island also provides a plethora of shoes, bags, and accessories. Affiliates can expect to receive text links and high-resolution creative banners that are updated regularly.
?Commission Rate: 5% per sale
?Cookie Duration: 30 days
?Niche: womenswear, menswear, kids wear
8. & Other Stories
& Other Stories offers a wide range of shoes, handbags, accessories, cosmetics, and ready-to-wear products for women to express their style. Associate marketers at the shop receive various benefits, including access to the company's three design ateliers in Paris, Stockholm, and Los Angeles. Affiliates can also access promotional tools and a large selection of text links after signing up for free.
?Commission Rate: 8% per sale
?Cookie Duration: 14 days
?Niche: clothing, accessories, lingerie, swimwear
9. Ivory Ella
Ivory Ella is a brand dedicated to producing high-quality clothing for a good cause. Ivory Ella donates up to half of its operating earnings to Save the Elephants and other charitable organizations. The company collaborates with affiliate network Impact to provide associates with a market-leading brand. Affiliates will also receive promotional materials, such as photos, text links, online tracking links, promo coupons, and more.
?Commission Rate: 5% per sale
?Cookie Duration: 30 days
?Niche: women’s apparel, hoodies, accessories, fashion for a cause
10. ModCloth
ModCloth, founded in 2002, provides vintage-inspired clothing in real sizes (00 to 28) that aren’t available in chain retailers. It’s a one-stop shop for one-of-a-kind outfits, including casual dresses, evening gowns, cozy sweaters, vintage-inspired tops, shoes, purses, and home décor. ModCloth now has its affiliate network with CJ Affiliate, following a brief partnership with Walmart.
?Commission Rate: 6% per sale
?Cookie Duration: 45 days
?Niche: vintage fashion, retro swimwear
11. Gwynnie Bee
Gwynnie Bee is a service that offers women an infinite number of styles to choose from. Instead of receiving various clothing items, customers can choose what they want to “rent” each month. They can “wear and return” without paying shipping charges or “wear and buy” at a reduced price. This marketing strategy appeals to a demographic that wants to keep up with the current trends without having to buy a second wardrobe or break the bank.
?Commission Rate: $55 per lead
?Cookie Duration: 30 days
?Niche: clothing, accessories, dresses, sweaters
12. tentree
Every time a client buys from tentree, a Vancouver-based lifestyle apparel brand, it results in planting ten trees. The eco-friendly company creates Earth-First basics from the world’s most sustainable and comfortable fabrics. Earning money with its affiliate marketing program is simple and completely free. Pre-written content and incentive opportunities are available to associates.
?Commission Rate: up to 15% per sale
?Cookie Duration: 7 days
?Niche: clothing, sustainable fashion, fashion for a cause
13. Organic Basics
Organic Basics offers apparel that is not only made from environmentally friendly materials but also constructed to last. The goal is to only use textiles with the least environmental effect. The brand is well-positioned to benefit from the current shift in consumer purchasing toward ethical buying, as shoppers who can afford to spend more on sustainable clothing are already doing so. Influencers with at least 1,000 followers are eligible to become Organic Basics affiliates.
?Commission Rate: up to 15% per sale
?Cookie Duration: 30 days
?Niche: organic clothing, eco-friendly fashion, sustainable fashion
14. Just My Size
Just My Size is a clothing and accessory brand that caters to the fashion needs of plus-size women. The company has been supplying famous-name lingerie, underwear, bras, panties, apparel, athletics, pantyhose, socks, swimwear, and shapewear for over 35 years. Affiliates can benefit from the brand’s extensive plus-size catalogs. Associates will get eye-catching banners and buttons that connect to justmysize.com.
?Commission Rate: 4% per sale
?Cookie Duration: unstated
?Niche: plus-size fashion, plus-size lingerie, shapewear
15. Zlay
Zlay is a Chinese men’s fashion shopping site with a global reach. The whole male collection is available online, including apparel, bags, shoes, and accessories. Zlay goods, primarily handcrafted, adhere to traditional culture and work directly with Chinese craftsmen and artisans to produce excellent quality at a reasonable price.
?Commission Rate: 10% per sale
?Cookie Duration: 15 days
?Niche: menswear, men’s outfits, men’s coats, men’s shoes
16. Lulus
Lulus, originally intended to be a mother-daughter-owned coffee shop, has evolved into an online-only clothing company that offers quality elegance at mainstream retail prices. Lulus is most known for its dresses, shoes, and boots, seen on several TV reality stars. Affiliates for Lulus may promote the brand using a range of unique banners and links.
?Commission Rate: 5% per sale
?Cookie Duration: 30 days
?Niche: fashion clothing, womenswear, shoes
17. Shoespie
Shoespie offers a diverse selection of high-quality women’s and men’s footwear. Shoespie’s items are contemporary with the latest trend and reasonably priced. When influencers and bloggers sign up for its affiliate program, they’ll access marketing resources, including pre-coded ad banners and text links. Publishers can also take advantage of exciting incentive programs monthly.
?Commission Rate: 11% per sale
?Cookie Duration: 60 days
?Niche: shoes, women’s shoes, men’s shoes, kids’ shoes
18. K-DEER
K-DEER is LGBTQ-founded sportswear. It’s also brand-led and operated by women who are passionate about developing high-quality activewear that is vibrant, unique, and inclusive. The K-DEER affiliate network directs web visitors to a diverse, body-positive community that offers affordable sports apparel sizes XS-4XL.
?Commission Rate: 4% per sale
?Cookie Duration: 14 days
?Niche: sportswear, activewear
19. Batsheva
Batsheva is a ready-to-wear company that manufactures housedresses, shirts, skirts, and trousers with Victorian and Prairie-inspired designs. Batsheva Hay created the shop in 2016, intending to update American feminine fashion traditions like high collars, voluminous sleeves, and puffy skirts, which are associated with restriction and suppression. Affiliates of Batsheva have the opportunity to earn freebies in exchange for brand promotion.
?Commission Rate: 12% per sale
?Cookie Duration: 90 days
?Niche: Victorian dresses, retro dresses, accessories
20. Newchic
Newchic is an online company that sells Asian-made clothing delivered directly to customers. Men's and women's clothing, shoes, handbags, jewelry, and fashion accessories, are all sold by the brand, which caters to the younger end of the fashion market. Everything on Newchic is reasonably priced, with some items costing up to 50% less than comparable items elsewhere. To be a Newchic affiliate, bloggers and influencers must have at least 5,000 followers. However, the business does supply complimentary clothing/samples for review.
?Commission Rate: up to 50% per sale
?Cookie Duration: 60 days
?Niche: fashion clothing, plus-size clothing, beauty products, accessories
21. boohoo
Boohoo is a global fashion leader that offers trailblazing clothing to its clients. Boohoo caters to a core audience of 16-28-year-olds worldwide, offering contemporary style at a fair cost. Boohoo also provides a blogger store, a VIP program, and higher commissions for the brand's most active affiliates, among other exciting marketing campaigns.
?Commission Rate: 7% per sale
?Cookie Duration: unstated
?Niche: fashion clothing, womenswear, plus-size clothing, accessories, occasion wear
22. Hari Mari
Hari Mari is a Dallas-based flip-flop company noted for crazy-comfortable, adventure-ready footwear with a heart for supporting children with cancer. Affiliates may promote Hari Mari by using the hashtag #EverydayExploring on their social networks.
?Commission Rate: 10% per sale
?Cookie Duration: 90 days
?Niche: flip-flops, footwear, apparel
23. The Jaunt
The Jaunt is a premium destination for long-lasting luxury, with the most coveted brands and a carefully curated selection of new creative partners. Weekly product launches, tastemaker content, customer loyalty awards, and live stream purchasing are all available to customers. Affiliates can cater to their followers who enjoy high-end fashion with The Jaunt.
?Commission Rate: 15% per sale
?Cookie Duration: 30 days
?Niche: luxury fashion, high-end brands, fashion clothing, eyewear, jewelry
24. Woven Pear
Woven Pear makes bold, colorful socks for women. Each sock is made entirely of combed cotton or even Pima cotton, with all the trimmings. Hand-dyed threads are used to produce the designs, then are woven or knitted into the sock for a unique pop of color. Affiliates of Woven Pear will receive professionally designed banner ads and text links and a weekly email with updates of deals and offers.
?Commission Rate: 15% per sale
?Cookie Duration: 90 days
?Niche: socks, compression socks, fashion accessories
25. Bulova
Bulova offers a wide range of men's and women's watches, including the best-selling automatic and diamond watches. The site features modern, classic, and vintage-inspired timepieces. New items and styles are released seasonally. Bulova affiliates can take advantage of the partnership by focusing on audiences that like high-end watches.
?Commission Rate: 8% per sale
?Cookie Duration: 30 days
?Niche: branded watch, jewelry, luxury fashion
26. Jeulia
Jeulia presents jewelry as more than simply a fashion piece. The company creates handmade quality jewelry that reflects the client's unique personality and values. Jeulia designs and handcrafts luxury pieces in-house at its pioneering HQ in Hong Kong. Jeulia associates will receive various marketing tools to assist them in effectively promoting the brand.
?Commission Rate: 15% per sale
?Cookie Duration: 45 days
?Niche: jewelry, accessories, handcrafted jewelry, branded jewelry
27. Rent the Runway
With Rent the Runway, a premier subscription fashion service, customers may borrow designer outfits for work, weekends, and special occasions. Members gain access to thousands of styles for a monthly charge. Each member receives four goods at a time, with varying frequency of new shipments. Rent the Runway affiliates will get text links, ad banners, and various incentives for brand promotion.
?Commission Rate: 7% per sale
?Cookie Duration: 30 days
?Niche: fashion clothing, accessories, eyewear, jewelry, fashion rental
28. Stevie Sister
Dresses, blouses, bottoms, rompers, and tanks by Stevie Sister are vintage-inspired bohemian clothing. With a mix of flirty, soft silhouettes in exquisite florals and contemporary designs, lace-up details, frills, and high slits, Stevie Sister has rapidly become a local favorite in Southern California. Affiliates of Stevie Sister appeals to a bohemian-style fashion crowd.
?Commission Rate: 10% per sale
?Cookie Duration: 30 days
?Niche: bohemian fashion, retro style, fashion clothing, shoes, accessories
29. Indestructible Shoes
Indestructible Shoes has developed a range of stylish, unbreakable footwear that’s great for restaurant employees and others, especially when conventional safety footwear is typically unsightly. Indestructible Shoes are built to last, be used in various environments, and protect the body from workplace hazards. Affiliates can efficiently market Indestructible Shoes to many blue-collar workers since they require sturdy footwear.
?Commission Rate: 7% per sale
?Cookie Duration: 30 days
?Niche: work shoes, footwear
30. Cupshe
Cupshe offers stylish and affordable women's swimwear and beachwear sizes XS to 4X. Everything is made of high-quality fabrics designed to fit and flatter women of all shapes and sizes. Cupshe affiliates will regularly receive new product styles, popular product ideas on social media, and updated online deal notifications.
?Commission Rate: 8% - 10% per sale
?Cookie Duration: 30 days
?Niche: swimwear, beachwear
31. Tea Collection
Tea Collection offers worldwide customs and contemporary trends to children's wear for ages 0 to 12. Tea is available online, at Nordstrom and over 300 high-end children's retailers in the US, Canada, Asia, and Australia. By promoting Tea's global-inspired fashion goods, affiliates can earn a hefty commission.
?Commission Rate: 8% per sale
?Cookie Duration: 30 days
?Niche: children's wear, kids accessories
32. SHEIN
SHEIN is an online clothing store that focuses on women's street fashion. SHEIN has carved out a niche in the fashion industry where cheap doesn't have to mean ugly. The United States, Mexico, France, the United Kingdom, Germany, Italy, Australia, Belgium, Sweden, the Netherlands, Portugal, Ireland, Greece, and Hungary are among the approved countries as of 2022. Customer orders from countries other than those listed are not eligible for commission.
?Commission Rate: 11% per sale
?Cookie Duration: 30 days
?Niche: fashion clothing, affordable fashion, womenswear, menswear, kids wear
The Takeaway
The fashion industry is constantly growing, so affiliates always have the opportunity to make a consistent income. As the industry is extensive, strive to build a fashion-related sub-niche to be a successful associate of fashion affiliate programs.
