40 Best Online Shopping Sites on the Internet for 2024

While online shopping has been big business for a while now, the global pandemic that hit in early 2020 sent online shopping soaring. Because of this surge, we've seen a wave of new eCommerce businesses starting up. If you're looking for the best online shopping sites on the internet to scratch your shopping itch without having to leave your house and fight your way through throngs of people, this article is for you. Here we share 40 of the best online shopping sites on the internet for 2024, where you can find clothing, shoes, skincare, and more.

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Best Online Shopping Sites on the Internet for 2024:


Consumers turn to online shopping because it's fun and easy. You can buy just about anything online these days, from the comfort of your own home. With so many options available, it can be difficult to find eCommerce sites that you can trust. Fortunately, we've put together this awesome list of the 40 best online shopping sites on the internet right now. Retail therapy is called "therapy" for a reason—it shouldn't be stressful. And these sites provide an amazing user experience you'll enjoy.

1. Tease Tea

tease tea online shopping site

Love tea? Tease Tea is one of the best online shopping sites on the internet to get teas for different needs like increasing energy, pregnancy, and more. The site also has a gift section so even if you're not a tea lover, you can get a special gift for that special tea lover in your life.


2. Boohoo

boohoo online shopping site

Boohoo is a fashion site and one of the fastest-growing eCommerce sites in the world. Boohoo keeps things fresh with up to 100 new pieces on the site every single day. Plus, it's an inexpensive option with tons of styles under $80 and sale items sometimes go as low as just a couple of dollars!


3. American Eagle & Aerie

American Eagle & Aerie online shopping site

AE is an incredibly popular brand and one of the best online shopping sites on the internet in 2024. Here you can get the trendiest items like high-waisted bikinis, "mom" jeans, and more. The site includes plus sizes and there's always a good sale going on top of AE's low prices.


4. ILIA

ILIA beauty brand online shopping site

ILIA is a gluten-free and dairy-free beauty brand that offers natural products from mascara to lipstick. The brand even offers a recycling program so your used product containers can be properly discarded instead of adding to landfills. That's cause marketing at work!


5. LUISAVIAROMA

LUISAVIAROMA Online Shopping Site

If you're looking for designer clothes, LUISAVIAROMA has you covered. The site includes more than 600 luxury brands like Gucci and Balenciaga as well as options from up-and-coming luxury designers. In addition to designer fashion, this online shopping site includes accessories, beauty products, and even home decor.


6. Kylie Cosmetics

Kylie Cosmetics online shopping site

Kylie Jenner is basically a household name, so it's no surprise that her cosmetics store is one of the best online shopping sites on the internet. Not only does the site sell Jenner's cosmetics line, but it also offers makeup tips so you can get the most from the products.


7. Nasty Gal

Nasty Gal online shopping site

Nasty Gal started off as an eBay store selling vintage clothing run by Sophia Amoruso. The brand has since grown into an eCommerce force that sells both vintage and vintage-inspired fashion.


8. Urban Outfitters

Urban Outfitters online shopping site

Urban Outfitters is nothing if not trendy. The prices range from affordable to a little pricey, but this is one of the best online shopping sites on the internet for on-trend fashion.


9. The Frankie Shop

The Frankie Shop eCommerce site

The Frankie Shop is another Amazon competitor focused on fashion. It features minimalist imagery that matches its fashion offering that is dominated by muted tones. The shop is a great place to find high-quality staples that you can add to your wardrobe.


10. Fashionphile

eCommerce site Fashionphile

Fashionphile is the place to go if you're looking for vintage, pre-loved, or limited-edition pocketbooks and watches. The eCommerce site features items from high-end designers like Prada, Coach, Louis Vuitton, and more. And, since they verify the authenticity of each bag, you don't have to worry that you're getting a knock-off.


11. Pretty Little Thing

Pretty Little Thing online shopping site

As you can probably tell by now, most of the best online shopping sites on the internet are largely about fashion. Pretty Little Things is another one. This site has clothing, accessories, shoes, and beauty products for shoppers of all sizes. Just shop by your figure and you'll find fashionable pieces you'll love.


12. Farfetch

eCommerce site Farfetch

Vintage high-fashion is a big eCommerce business and Farfetch is one of the best around. This fashion shop carries vintage pieces from big names like Versace, Chanel, Yves Saint Laurent, and more. Plus, since they're vintage pieces, it's unlikely that you'll see everyone wearing the same thing.


13. Amazon Fashion

Amazon Fashion Online Shopping Site

Since you can buy anything on Amazon, it shouldn't come as a surprise that you can buy clothing, too. With Amazon Fashion, you'll be able to find pieces from influencers, celebrities, and your favorite designers at just about whatever budget level you need. And, Amazon Fashion includes plus sizes.


14. Aurate

Aurate online jewelry shop

Aurate is a jewelry shop co-founded by designer Sophie Kahn. The pieces are designed for everyday use and come in several different materials like 14K gold, 18K gold, or 14K gold-plated vermeil. Kahn finds inspiration pretty much anywhere—from architecture to doorknobs—and the pieces are delicate and lovely.


15. Rue La La

Rue La La private sales website

Rue La La is a private sales website. Don't worry, that just means that you have to sign up before you can even browse. It's painless, just enter your email address and choose a password, and then you have access to discounted designer and high-end luxury pieces. The best part is that the site runs daily flash sales so you can get up to 70% off retail prices!


16. John's Crazy Socks

John's Crazy Socks online shop

Who doesn't love a great pair of socks? John's Crazy Socks not only sells some awesome socks but also donates 5% of all sales to the Special Olympics. The founder of this online shopping site is John Lee Cronin, a man with Down Syndrome whose love of socks turned into a business venture when he couldn't decide where to go to work.


17. SSense

 

SSense online shopping site

SSense is one of the best online shopping sites for consumers looking for independent designers and luxury fashion. The site includes thousands of pieces, including one-of-a-kind pieces that will have you looking like a trendsetter.


18. Missguided

Missguided online shopping site

Missguided is another online shopping site for fashion-lovers. The site carries tons of products, including plus sizes, and offers up some incredible deals.


19. Petite Studio

Petite Studio eCommerce

If you're on the short side, it can be difficult to find high-fashion that doesn't require a trip to the tailor. Petite Studio focuses on short folks who are looking for better-fitting pieces that they can just buy and wear.


20. Cuyana

Cuyana online shopping

Cuyana is a fashion brand that encourages sustainable fashion, encouraging shoppers to buy less but be sure that the items they are buying are high-quality. It covers fashion needs from clothing to accessories, including high-quality wardrobe staples.


21. R. Riveter

Riveter online shopping site

Riveter is one of the best online shopping sites for clothing, jewelry, and leather accessories. The products are handmade in the United States by military spouses. The shop includes handmade military products.


22. The Outnet

The Outnet online shop

The Outnet was created by the folks at Net-A-Porter as a discount site for more than 350 designers like Oscar de la Renta, Chloé, and more. If you're looking for inexpensive luxury items, this shop is worth a close look.


23. Forever 21

Forever 21 fashion shop online

Forever 21 is all about offering trendy pieces at cheap prices. And, they include plus sizes.


24. Reel Paper

Reel Paper bamboo paper store

Looking for ways to make your life more sustainable? Reel Paper sells toilet paper and paper towels that are made of bamboo to help you out. Bamboo uses fewer resources and fewer pesticides, grows at a ridiculously fast rate (roughly a billion times faster than trees), and is biodegradable.


25. Aesop

Aesop online shopping site

Aesop is one of the best online shopping sites on the internet for high-quality skincare products. The website is easy to use and they always include samples with your purchases so you can try out items you might not otherwise check out.


26. Young and Reckless

Young and Reckless eCommerce site

Young and Reckless is a streetwear eCommerce site that carries graphic tees, track pants, activewear, and more. The products are exactly what you would expect of a streetwear brand—bold colors, epic fonts, and too-cool-for-school designs.


27. Free People

Free People ecommerce

Free People is for the bohemian, hippy spirits among us. If you're looking for flowy dresses, floral patterns, and generally dreamy fashion, Free People is the place for you. They even have activewear!


28. Target

Target online shopping website

Do we really need to tell you what Target is? Okay, we will. Target is the place you go to for "just one thing" and come out having spent three hundred dollars. If you think you're going to do any better sticking to your list online, think again. The site has everything.


29. Telfar

Telfar Shopping Bag

Telfar was created by a Liberian-American fashion designer and the Telfar Shopping Bag became an instant must-have accessory among those who know fashion. The site offers a range of products you'll love from graphic t-shirts to boots.


30. Senreve

Senreve Online Shopping Site

Senreve creates functional and luxurious handbags. They're beautiful and travel-friendly and straddle the line between high-fashion and everyday use.


31. Velour Beauty

Velour Beauty online shopping site

Velour Beauty is one of the best online shopping sites for beauty trends. The brand was thrust into the spotlight after it was rumored that Beyoncé herself wore false eyelashes from the brand.


32. ASOS

ASOS Online shopping

ASOS is a great place to find trendy fashion and beauty products that aren't going to break the bank. The site carries several brands as well as ASOS products and has an extensive plus-size collection.


33. Express

Express online shopping site

Express is a shopping mall staple as well as one of our favorite online shopping sites to find both trendy pieces and wardrobe essentials. Most pieces are under $100, making it a somewhat affordable option. Plus, they have a clothing rental subscription service!


34. Upbounders

Upbounders online kids shopping site

If you have a child or know a child that's six years old or younger, Upbounders is an online shopping site you definitely need to bookmark. The site includes memory games, interactive puzzles, and more products that will engage kids and help them develop their brains.


35. Alo Yoga

Alo Yoga eCommerce site

Alo Yoga is the go-to athleisure brand for many Hollywood stars and fitness influencers. The brand offers stylish and functional pieces that you can wear just about anywhere.


36. Mankind

Mankind online shopping

Mankind is an online shopping site focusing on men's grooming products. The brand is based in the UK and offers products that cover every grooming need from dental items to hair care. The site carries several brands and also has a blog with tips and product information.


37. H&M

H&M shop online

Another shopping mall staple, H&M's website brings affordable fashion to your couch. They carry everything including trendy fashion items, basics, intimates, activewear, accessories, and more.


38. Madewell

Madewell online shopping site

Denim, shoes, accessories, fun patterns—that's Madewell. This online fashion site carries everything you need to create a wardrobe that matches your personality and shares it with the world.


39. Industrie Africa

Industrie Africa online shop

Industrie Africa is all about emerging and high-end African fashion. The prints and designs are absolutely amazing and the site offers clothing, accessories, and jewelry that you won't find elsewhere. Plus, the brand has based its business model on sustainability. All of the brands featured on the site use sustainable production, but Industrie Africa includes an icon that sets apart the brands and designers that are taking exceptional steps toward positive change in fashion.


40. Net-A-Porter

Net-A-Porter online shopping site

Net-A-Porter is the best online shopping site on the internet for premium luxury items like clothing, accessories, shoes, and more. It has one of the largest inventories of designer brands and includes a mix of traditional and edgy, trendy styles.


5 Tips to Help You Choose the Right Online Shopping Site

Shopping online offers unparalleled convenience, but with so many options available, how do you know which sites to trust? Here are some essential tips to help you choose the right online shopping site to ensure a safe, enjoyable, and rewarding shopping experience.

Check for Secure Payment Options

Always make sure the website provides secure payment methods. Look for sites that use SSL encryption to protect your personal and financial information. For instance, ASOS prioritizes secure transactions to protect their customers. Here's what their blog post has to say about SSL technology:

ASOS SSL technology for secure payments

Source: ASOS

Moreover, in the case of ASOS, they're a member of IMRG (Interactive Media in Retail Group), which is a leading voice in the UK eCommerce scene. One of their core responsibilities is the promotion of security best practices and industry standards in eCommerce.

Read Reviews and Ratings

Before making a purchase, read customer reviews and ratings to gauge the reliability of the site and the quality of its products. High quality online shopping sites will usually have robust review sections where you can see what other shoppers have experienced. For example, Tease Tea is one such online shopping site. Not only do they publish detailed product descriptions explaining how to use their products, what's included, and even specifications, but they publish what their customers are saying about these products. Here's how that looks:

Reviews and ratings section for Tease Tea products

Source: Tease Tea

Evaluate the Return Policy

A good return policy is a hallmark of a trustworthy online shopping site. Ensure that the site offers a reasonable return window and clear instructions for returning items. For example, American Eagle & Aerie provide hassle-free returns, making it easier for you to shop with confidence. Not only do they allow you to return an item you're not happy with and receive a full refund if you have a receipt, but they also provide store credits for the price if you don't have a receipt, as published on their return policy page:

If you're not completely happy with a purchase, just return it with your receipt for a full refund.  Returns with a receipt will be refunded in the manner in which the original purchase was made.  If you don't have a receipt, we'll let you exchange or give you store credit for the current price.

Look for Detailed Product Descriptions

Detailed product descriptions and high-quality images are crucial for making informed purchasing decisions. Sites like Senreve offer comprehensive product details and multiple images to help you know exactly what you're buying. Their product description section contains all kinds of helpful information, from dimensions to product specifications.

Product dimension specifications for Senreve products

Source: Senreve

Explore Shipping Options

Consider the shipping options available and ensure they fit your needs. Look for sites that offer various shipping speeds and reasonable shipping costs. For instance, Free People provides multiple shipping options, allowing you to choose the one that best suits your timeline and budget. As you can see from the image below, their shipping information page has all the answers you need to make a hassle-free decision.

Shipping Information Page for Free People Online Shopping SIte

Source: Free People

Conclusion

Online shopping offers convenience and variety, but it's important to choose trustworthy sites. By following our tips and exploring the best online shopping sites listed here, you can ensure a safe and enjoyable shopping experience in 2024. Happy shopping!

Frequently Asked Questions

What are the best online shopping sites in 2024?

These are the top ranked e-commerce and online shopping sites:

  1. Tease Tea
  2. Boohoo
  3. American Eagle & Aerie
  4. ILIA
  5. LUISAVIAROMA
  6. Kylie Cosmetics
  7. Nasty Gal
  8. Urban Outfitters
  9. The Frankie Shop
  10. Fashionphile

How can I ensure a site is secure for online shopping?

Look for SSL encryption and secure payment options, such as those provided by ASOS and every other online shopping site mentioned in our review.

Why are customer reviews important?

Customer reviews provide valuable insights into the experiences of other shoppers, helping you make informed decisions. They can highlight the quality of products, the accuracy of descriptions, and the reliability of shipping. Positive reviews can build trust in a site, while negative reviews can alert you to potential issues.

How do I know if a site sells authentic products?

To ensure a site sells authentic products, look for guarantees of authenticity and certificates that verify the origin and legitimacy of the items. Trusted sites often have detailed descriptions of their authentication processes and offer return policies if authenticity is in question. Additionally, research the site's reputation through customer reviews and third-party endorsements.

Why are detailed product descriptions important?

Detailed product descriptions provide essential information about the product, including materials, dimensions, features, and care instructions. They help you understand exactly what you're buying and ensure the product meets your needs and expectations. High-quality images and thorough descriptions reduce the risk of surprises and dissatisfaction upon delivery. Additionally, comprehensive descriptions demonstrate the retailer's commitment to transparency and customer satisfaction, contributing to a more reliable and trustworthy shopping experience.

About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content