Are you still relying on one-off product drops that underdeliver on engagement and...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...
How Marketers Use No-Code Platforms to Scale Influencer NFT Drops
Modern influencer campaigns demand both speed and authenticity for success. But that...
Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
How YouTube Showcased Creators as Brand Powerhouses in Cannes
From Neal Mohan’s keynote to global Creator Collectives, YouTube framed creators as...
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Fashion Marketing Collaborations: Jacquemus, Versace, and Cartier
In the world of fashion marketing, celebrity collaborations are essential for brands...
TikTok in Music Marketing: Selena Gomez’s Viral Campaign for...
Selena Gomez’s album, I Said I Love You First, was released to much anticipation, and...
An Out-of-the-Box TikTok Campaign That Took itsu’s Soup’...
In a crowded marketplace of food brands competing for attention on social media, itsu...
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Influencer Marketing 2025 Predictions [265 Expert Insights]
In a market flooded with benchmark reports, trend forecasts, and generic industry...
What TikTok’s €530 Million Fine Means for Influencer...
In a significant blow to TikTok, the EU’s Data Protection Commissioner (DPC) has...
FC Barcelona Teams Up with Travis Scott for a Game-Changing...
FC Barcelona is shaking up its iconic jersey design ahead of the highly anticipated El...
Top Trends Revolutionizing Beauty & Skincare Marketing
Forget vague predictions—here’s what’s actually moving the needle in beauty...
From Housewife to Influencer: Nara Smith’s Journey to a...
Nara Smith's rise as a content creator is nothing short of inspiring. A housewife turned...
From TikTok Viral Post to Limited-Edition Product: How Pantene...
Pantene’s latest campaign, "Unexpired Pantene," showcases a masterclass in how brands...