Vodafone’s AI model reflects why companies are turning to virtual personas for precise...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Tubi Launches Creator Program to Compete With TikTok and Prime
By investing in long-form creator content, Tubi expands its library and strengthens ties...
Peach & Lily’s Unconventional Influencer Strategy:...
Peach & Lily’s latest campaign flips the traditional influencer model, putting product...
TikTok Shop Promo Codes: Why Brands Are Betting on...
Why are some TikTok Shop affiliates pulling in five-figure monthly payouts while others...
Create Tiktok Effects Tips and Tricks
TikTok’s fastest-rising creators aren’t just filming dances or voiceovers anymore —...
How to go Viral on Tiktok (Weekly)
Every marketer knows the feeling: a clip unexpectedly spikes, comments pour in, the save...
More Articles
Surprise-&-Delight Unboxing: Packaging That Gets Posted
What makes an unboxing truly unmissable—and how can brands engineer that viral...
Opt-In Seeding Funnels: Build Qualified Wishlists
Are you still relying on one-off product drops that underdeliver on engagement and...
Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...
How Marketers Use No-Code Platforms to Scale Influencer NFT Drops
Modern influencer campaigns demand both speed and authenticity for success. But that...
Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
How YouTube Showcased Creators as Brand Powerhouses in Cannes
From Neal Mohan’s keynote to global Creator Collectives, YouTube framed creators as...
How Influencers Are Using Soulbound Tokens for Identity and...
Influencer marketing is entering a new era where on-chain credentials replace static...
NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...