- Pinterest is rolling out a global initiative to label AI-generated or AI-modified content to improve transparency for users.
- A new "see fewer" option will give users more control over the AI content they encounter, initially focusing on categories like beauty and art.
- The decision comes in response to growing complaints from users about AI content overwhelming the platform, especially "AI slop."
- Pinterest plans to further refine its tools, including expanding control options to more content categories, ensuring better content discovery and user satisfaction.
- Pinterest is thoughtfully implementing AI to enhance user experience without compromising the platform's authenticity.
As generative AI (Gen AI) tools continue to evolve, platforms like Pinterest are feeling the impact of AI-driven content taking over their feeds. From AI-generated art to product images that aren't real, users have voiced concerns about the overwhelming presence of AI content.
In response, Pinterest is rolling out new features designed to bring transparency and control to its users, aiming to improve the platform's content discovery and user experience.
To ensure that users are more aware of the content they encounter, Pinterest is introducing "Gen AI labels" on AI-generated or modified images. When users click on an image Pin, they will now see an "AI modified" label in the bottom left corner. This is Pinterest’s way of providing clarity to its audience, allowing them to distinguish between human-created and AI-generated content.
Source: Pinterest
To make this possible, Pinterest is employing sophisticated image analysis tools that not only look at the image’s metadata but also use classifiers to detect Gen AI content—even when obvious markers are absent. While the detection systems aren’t flawless, Pinterest is actively working to refine them and ensure greater accuracy.
Moreover, Pinterest has set up an appeals system for creators who feel their content has been wrongly labeled as AI-generated.
Giving Users More Control
Along with the introduction of Gen AI labels, Pinterest is offering users more control over the type of content they see. In the coming months, Pinterest will launch a new feature that allows users to opt for "see fewer" options for Gen AI content in specific categories, such as beauty and art.
Users can select this option via the three-dot menu at the bottom right of a Pin, sending a signal to Pinterest’s algorithm to reduce recommendations of similar AI-generated content.
Source: Pinterest
This move comes as a direct response to user complaints about the prevalence of low-quality AI content—often dubbed “AI slop”—which many users feel detracts from Pinterest's core experience of discovering real, inspirational, and aspirational content.
User Feedback and Pinterest’s Response
The decision to implement AI labels and control features is rooted in Pinterest’s commitment to listening to its users. Over the past few months, Pinterest has received substantial feedback about AI content flooding the platform, with many users expressing frustration over its dominance.
i wrote about AI-generated "fall inspo" photos, and how slop is infecting Pinterest pic.twitter.com/LniYuFsNso
— rebecca jennings (@rebexxxxa) October 22, 2024
Artists, in particular, have struggled to find authentic reference materials, as AI-generated images often look deceptively real, despite being impossible to recreate in real life.
YES PLEASE I NEED IT, Pinterest is absolutely infected with AI slop https://t.co/d6ZWzqMJGd
— Rappenem (@Rappenem) February 28, 2025
Many Pinterest influencers have also voiced concerns that the new AI labels could misidentify their original content as AI-generated, potentially damaging their credibility and engagement on the platform. Pinterest’s response aims to address these concerns, ensuring that users still have access to the diverse, high-quality content they expect from the platform. By labeling AI-generated content, Pinterest hopes to maintain the balance between embracing AI tools and safeguarding the authenticity that users appreciate.
Refining AI Control for a Seamless Experience
While Pinterest is making strides to better control AI content, the platform acknowledges the challenges involved in maintaining an accurate and user-friendly experience. AI labeling systems can’t always perfectly identify content, and there is the potential for legitimate content to be misclassified. However, Pinterest remains committed to refining its tools over time to ensure they are as helpful and accurate as possible.
Looking ahead, Pinterest plans to expand the "see fewer" option to more categories, continuously improving the feature based on user feedback. Additionally, the company remains dedicated to integrating AI in ways that genuinely enhance the user experience, without sacrificing the authenticity that has made Pinterest unique.
