In the realm of digital marketing, Pinterest stands as a unique and potent platform, especially for visually-driven brands. The right Pinterest ad agency can transform your brand's narrative into captivating visual stories, tapping into Pinterest's vast, engaged audience. This expert guide offers a deep dive into the world of Pinterest advertising, highlighting its benefits and potential pitfalls, and presents a carefully selected list of top agencies that excel in leveraging this platform's unique strengths.
Top Pinterest Ad Agencies
Pricing: $5,000+ Agency size: 50+ Location: Pleasant Grove, Utah Disruptive Advertising stands out as a Pinterest ad agency with a proactive approach to social media advertising. Specializing in generating high Return on Ad Spend (ROAS), particularly on Pinterest, they manage over $1 billion in ad spend, showcasing their vast experience. Their client-centric strategy focuses on sophisticated ad solutions that lead to a significant increase in Pinterest engagement. They offer full-funnel approaches diversified across social media and other platforms, ensuring a comprehensive digital marketing strategy. Notably, their work with Honey Bee Stamps achieved an impressive 20x ROAS on Pinterest. This agency is ideal for businesses seeking a holistic approach to digital advertising, with a proven track record of delivering substantial returns on Pinterest. AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Pricing: $5.000+ Agency size: 10 – 50 Location: New York City, New York | San Francisco, California | Miami, Florida | London, UK Moburst, a digital marketing agency, excels in social media and search ads marketing services, with a focus on Pinterest advertising. As a key TikTok and Premier Google Partner agency, they offer VIP support across major platforms, reflecting their industry expertise. Their approach leverages the power of social media and search platforms to supercharge client growth through effective Pinterest advertisements. This agency offers comprehensive support across various platforms where they can utilize Moburst’s expertise in creating visible and engaging ad campaigns. Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... 10 - 50 New York, Florida, London, San Francisco, Israel Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... Pricing: $1,000+ Agency size: 10 – 50 Location: Dallas, Texas | Offices across the U.S. and the United Kingdom Thrive Internet Marketing Agency offers comprehensive social media advertising services with a focus on generating high-converting leads on platforms like Pinterest. They leverage social media data to craft strategies that deliver significant results. Thrive emphasizes the importance of both organic and paid social media strategies. Their approach includes dissecting audience demographics and crafting a social media advertising strategy aimed at unmatched results. Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl... 10 - 50 Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio, Best for: Enterprises, Large and Small brands Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl... Pricing: $1,000+ Agency size: 10 – 50 Location: Atlanta, Georgia LYFE Marketing specializes in Pinterest management services, focusing on increasing brand visibility and conversions. They excel in growing Pinterest business account followers and optimizing profiles for brand credibility. Their strategy includes engaging users through rich pins and maintaining brand consistency with visually appealing designs. LYFE Marketing understands the influence of Pinterest in purchasing decisions, offering a comprehensive approach including account setup, profile optimization, content creation, and strategy implementation. A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. 10 - 50 Atlanta Best for: Small and Midmarket Businesses A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Pricing: Available upon request Agency size: 11 – 50 Location: Sarasota, Florida Sunlight Digital, is a Pinterest advertising agency focusing on creating full-funnel marketing and advertising strategies. They leverage Pinterest’s unique space to align consumers and brands, designing campaigns to target high-quality, engaged buyers. Their services include brand awareness, traffic generation, conversions, and showcasing shopping catalogs. Sunlight Digital is ideal for brands looking to engage customers early in the buying process, offering future-focused marketing opportunities Pricing: $25,000+ Agency size: 250 – 999 Location: Los Angeles, California MuteSix focuses on driving incremental revenue from Pinterest audiences, emphasizing the platform’s reach of 433 million shoppers monthly. They assess a brand’s overall omnichannel strategy to leverage Pinterest effectively. Their team produces high-performing content tailored to convert Pinners into purchasers, utilizing non-branded keyword performance data for precise ad targeting. MuteSix is suitable for brands targeting specific demographics to drive sales through Pinterest. Their case study with Funboy highlights their ability to drive top-of-funnel efforts and scale media investment profitably, making them an excellent choice for diverse business sizes. Pricing: $5,000+ Agency size: 10 – 49 Location: New York, New York Voy Media, a performance-based, full-service agency, specializes in creating impactful Pinterest advertising strategies. They work with a range of clients, from Fortune 500 companies to start-ups, known for increasing sales significantly. Voy Media handles aspects from data analysis to creative development, offering services like ad video design, custom photoshoots, and copywriting. They focus on custom audiences and dynamic product ads, providing real-time analytics. Their case studies, including Paw.com and Lacoste Face Mask Campaign, showcase their expertise in Pinterest advertising. Pricing: $5,000+ Agency size: 10 – 49 Location: Los Angeles, California AdvertiseMint specializes in creating profitable Pinterest ads, focusing on increasing revenue and scaling businesses. They offer sophisticated targeting options, interest targeting, keyword optimization, and lookalike audiences. Their approach includes creating compelling ads that boost awareness, drive traffic, and increase sales. They discuss factors influencing Pinterest advertising costs, like ad format and industry competition. Their client list includes Coca-Cola and Newegg, reflecting their capability to handle high-profile campaigns. Pricing: $5,000+ Agency size: 2 – 9 Location: Montreal, Canada KingPin Services is a specialized Pinterest advertising agency offering services to grow eCommerce brands. They focus on creating profitable Pinterest ads and provide expertise in marketing strategies. Their services include organic management and paid ads management, involving daily monitoring, campaign optimization, and ROI analysis. KingPin Services emphasizes a data-driven approach, aiming to deliver reliable results for eCommerce brands. Pricing: Available upon request Agency size: 11 – 50 Location: Paris, France Neads partners with online sellers to manage Pinterest campaigns, focusing on developing online sales. They produce creatives for every stage of the sales funnel, maximizing conversions on Pinterest. Their approach includes creative strategy design, campaign optimization, and performance maximization. They combine creativity and performance with tailored methods to meet client targets, supporting clients in designing and deploying Pinterest Ads strategies to generate qualified traffic and grow brand awareness.1. Disruptive Advertising
Disruptive Advertising
Disruptive Advertising
2. Moburst
Moburst
Moburst
3. Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
4. Lyfe Marketing
Lyfe Marketing
Lyfe Marketing
5. Sunlight Digital
6. MuteSix
7. Voy Media
8. AdvertiseMint
9. KingPin Services
10. Neads
Emerging Trends in Pinterest Advertising
Pinterest, a platform celebrated for its visual appeal and creative inspiration, is constantly evolving. As advertisers, keeping abreast of emerging trends on Pinterest is crucial for crafting impactful campaigns. Here's a glimpse into the latest trends shaping Pinterest advertising:
Visual Searches: Pinterest's strength lies in its visual search capabilities. With over 5 billion monthly searches, the platform is a powerhouse for visual discovery. To capitalize on this, ensure your ads feature high-quality, engaging images. Avoid generic stock photos; instead, opt for visuals that are relevant, high-resolution, and incorporate your brand's essence. Experiment with warm colors, text overlays, and diverse formats like videos or carousels to make your ads pop.
Video Content: There's a noticeable pivot towards video content on Pinterest. The platform hosts nearly one billion video views daily, signaling the importance of integrating short, captivating video ads into your campaigns. These videos should be concise yet engaging, offering value and entertainment to the viewers.
Personalization: Pinterest advertising is moving towards a more personalized approach. Ads tailored to individual user behavior and preferences are seeing increased effectiveness. It's essential to align your content with user interests, creating a more personalized and relevant experience.
eCommerce Integration: Pinterest is rapidly transforming into a shopping destination. For eCommerce brands, incorporating direct purchase options within Pinterest ads can significantly boost engagement and sales. This unique aspect of Pinterest means users are largely there to discover new products, and they respond well to ads, leading to 3x more conversions and twice the ROI compared to paid ads alone.
Sustainability and Social Responsibility: Modern consumers are drawn to brands that demonstrate sustainability and social responsibility. Reflecting these values in your Pinterest ads can create a deeper connection with your audience, aligning your brand with their values and ethics.
Leveraging Analytics for Better Targeting: Utilizing Pinterest's analytics tools is key to understanding your audience better. These insights allow for more refined targeting strategies, ensuring your ads reach the most receptive audience.
Adapting to these trends is not just about staying current; it's about forging meaningful connections with your audience and maximizing the effectiveness of your Pinterest advertising campaigns. As the platform evolves, so should your strategies, ensuring your brand remains a relevant and engaging presence on Pinterest.
Pricing Segments for Pinterest Ad Agencies
To help you navigate the diverse pricing structures of Pinterest ad agencies, we've categorized them into distinct segments. This approach allows for a clearer comparison and understanding of what different agencies offer at various price points.
Entry-Level Pricing ($1,000 - $5,000)
Agencies: Thrive Internet Marketing Agency, LYFE Marketing, Voy Media
Best for: These agencies are best suited for businesses of all sizes who are looking for comprehensive Pinterest social media advertising with a focus on high-converting leads.
Mid-Range Pricing ($5,000 - $25,000)
Agencies: Disruptive Advertising, AdvertiseMint, KingPin
Best for: These agencies excel in creating profitable Pinterest ads and in generating high ROAS on the platform. They are best suited for middle-sized brands and enterprises.
Premium Pricing ($25,000 and above)
Agencies: MuteSix
Best for: The agency is ideal for brands targeting specific demographics on Pinterest, known for their tailored content creation and precise ad targeting.
Custom Pricing (Available Upon Request)
Agencies: Sunlight Digital and Neads
Best for: These agencies are best suited for brands and agencies seeking to enhance their sales and maximize conversions through full-funnel advertising and marketing services on Pinterest.
High-End Exclusive Agencies ($50,000 and above)
Agencies: Moburst
Best for: The agencies listed excel in all forms of social and search ads, especially Pinterest ads. The agency caters to businesses of all sizes, but their expertise shines when big budgets come into play.
This segmentation offers a clear perspective on the investment required for partnering with different Pinterest ad agencies, catering to a wide range of business needs and marketing budgets.
Methodology
In curating our list of top Pinterest ad agencies, our approach was meticulous and data-driven. We analyzed over 14,000 agencies, leveraging our extensive six-year experience in the Pinterest advertising space. Our evaluation encompassed a diverse range of factors, including the agencies' campaign performance, client feedback, creative strategy, and adaptability to Pinterest's evolving platform. We focused on agencies' expertise in visual content creation, targeting capabilities, and their ability to integrate Pinterest ads into a broader digital marketing strategy. Additionally, we considered user reviews, agency size, and the diversity of industries served. Our methodology also included an expert assessment, evaluating agencies for their innovation, customer service, and overall impact in the Pinterest ad space. Our team, with over six years of experience in the Pinterest ad space and having reviewed more than 14,000 agencies, brings a wealth of knowledge and expertise. This extensive background, combined with our analysis of over 3,000 articles, ensures that our list is comprehensive, reliable, and tailored to meet the diverse needs of businesses looking to excel in Pinterest advertising.
Conclusion
Selecting a Pinterest ad agency is a strategic move toward amplifying your brand's visual appeal and engagement. The benefits of Pinterest advertising are manifold, from increased brand awareness to targeted audience reach. However, navigating its challenges requires expertise and creativity. The agencies listed here in this expert guide represent the pinnacle of Pinterest's advertising prowess, each bringing a unique approach to help your brand thrive on this ever-evolving platform. As Pinterest continues to grow as a key player in digital marketing, partnering with the right agency is essential for harnessing its full potential.
Frequently Asked Questions
How does Pinterest advertising differ from other social media platforms?
Pinterest advertising stands out due to its visual-centric approach and a user base actively seeking inspiration and ideas. Unlike other platforms where ads can be intrusive, Pinterest ads blend seamlessly with organic content, often enhancing the user experience. This platform is particularly effective for lifestyle, home decor, fashion, and DIY sectors.
What are the common challenges faced in Pinterest advertising?
Common challenges include creating visually appealing content that stands out, targeting the right audience amidst a vast user base, and keeping up with Pinterest's unique algorithm and trends. Additionally, measuring ROI and conversion tracking can be complex compared to other platforms.
Can Pinterest advertising be effective for all types of businesses?
Pinterest advertising is most effective for businesses with visually appealing products or services, especially in lifestyle, fashion, home decor, and DIY sectors. However, with creative strategy, even non-visual businesses can leverage Pinterest for brand awareness and driving website traffic.
What should I consider when choosing a Pinterest ad agency?
Look for an agency with proven experience in Pinterest campaigns, a deep understanding of visual marketing, and the ability to craft compelling narratives through images and videos. Also, consider their track record in your industry and their ability to integrate Pinterest ads into a broader digital marketing strategy.
How does Pinterest integrate with an overall digital marketing strategy?
Pinterest complements a digital marketing strategy by enhancing brand visibility and driving traffic to your website. It's effective for top-of-the-funnel marketing, building brand awareness, and nurturing leads through visual discovery. Integrating Pinterest with other channels like email marketing, SEO, and social media can create a cohesive and comprehensive digital presence.
