The term "influencer" has become quite ubiquitous in the online space, especially in...
Onalytica
Onalytica was founded in 2009, which in influencer marketing years puts the company in on the ground floor. Getting into any next-wave kind of industry from the outset, before it’s even an industry, is the kind of thing that speaks well of a company.
5 Influencer Marketing Insights You Need to Know
We live in a world that is awash with advertising. Consumers are marketed to at nearly...
What is Influencer Marketing? – The Ultimate Guide for 2025
Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.