It wasn’t flashy. No celebrity endorsements, no viral stunts—just surgical precision...
Analytics
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Superdigital Acquisition Reinforces Social-First as Consumer...
By absorbing the boutique agency, Song deepens its integration of creators, content, and...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...
Best Reddit Content Marketing Agencies
Why are more brands turning to Reddit as a marketing channel, even though it’s infamous...
Reddit Ads vs Organic: How to Balance Paid and Community-Driven...
Marketers love to talk about TikTok and Instagram, but here’s the blind spot: Reddit...
5 Reddit Influencer Marketing Agencies That Get It Right
On Reddit, influence is earned in comment threads, not shot in 4K. That shifts the agency...
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CMO-Ready Influencer ROI One-Pager
When brands are pouring millions into influencer partnerships—only to discover that...
TikTok Elevates Songwriters with New Marketing Tools
A dedicated profile label and Music Tab give composers a permanent home for their catalog...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
Always-On vs Burst Campaign Influencer ROI Showdown
Savvy marketers face a pivotal choice: Should you invest in sustained, Always‑On...
Brainlabs Expands U.S. Reach With Exverus Acquisition
Data-first planning meets AI tooling as two award‑winning independents unite under one...
Snapchat’s Sports Audience Fuels Athlete Creator Growth
TOGETHXR’s partnership arms emerging pros with tools to grow audiences and revenue on...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...