Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...
Influencer Marketing
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X (Twitter) Ads Revenue Sharing: Eligibility & Payout Math
Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...
Airbnb Expands Into Influencer Affiliates With French Pilot...
A new Growth & Influencer Marketing Operations Manager role will oversee partnerships...
Full Funnel Creator Strategy: Turning Viewers into Buyers
Every creator eventually faces the same questions: How do I turn casual viewers into...
TikTok Creator Rewards Program: RPM & Additional Reward Math
TikTok’s Creator Rewards Program has become one of the most misunderstood revenue...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
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TikTok Shop Promo Codes: Why Brands Are Betting on...
Why are some TikTok Shop affiliates pulling in five-figure monthly payouts while others...
YouTube’s Gen Z Report: Borderless Media Habits
Data reveals how young audiences seamlessly embrace foreign and hybrid entertainment...
Wrapped for TikTok Explained: Your Guide to Seeing and Sharing...
Every December, TikTok feeds start filling with screenshots and reaction videos showing...
TikTok Coin Recharge Hacks: Max Value, Lower Spend
Why are so many TikTok users talking about cheaper ways to recharge their coins? Tiktok...
Johnnie Walker Reimagines Scotch Marketing Through Music
A strategic tie-up aligns her album launch with the brand’s push to stay culturally...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
Top Reddit Agencies for Crypto, Fintech, and Web3 Brands
How do you break into a platform where skepticism toward marketing is the default...
Superdigital Acquisition Reinforces Social-First as Consumer...
By absorbing the boutique agency, Song deepens its integration of creators, content, and...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...