- TikTok commits $1.5 million to MrBeast’s #TeamWater campaign, targeting $40 million for sustainable water solutions.
- 84 countries of creators, with a combined 2 billion followers, unite under the Donation Sticker tool.
- WaterAid partnership ensures funds deliver solar-powered wells and gravity-fed pipelines in critical regions.
- YouTube amplifies the effort with $2 million in matching contributions alongside TikTok’s platform activation.
- Creator-driven fundraising leverages in-app giving tools, daily content pushes, and multi-platform collaboration for lasting impact.
The platform empowers 84 countries of creators to hit a $40M fundraising goal with new Donation Sticker tools.
TikTok has thrown its weight behind MrBeast’s latest philanthropic venture, pledging $1.5 million to the #TeamWater campaign aimed at delivering clean, sustainable water solutions to communities worldwide.
In partnership with WaterAid, TikTok is not merely offering financial support but mobilizing its global creator community—spanning 84 countries and a combined audience of two billion followers—to drive a collective impact for one of the world’s most pressing challenges.
When announcing the initiative, Ara Yoo Han, TikTok’s Global Head of Social Impact, underscored the platform’s belief in community-driven change:
“We’re thrilled to see TikTok creators rally behind MrBeast’s #TeamWater campaign, using their voices and our Donation Sticker, to make a real-world impact. At TikTok, we believe in the power of our community to drive change, and this campaign is a perfect example of how creativity and purpose can come together for good.”
A Legacy of Creator-Led Philanthropy
#TeamWater builds on the momentum of earlier environmental fundraisers like #TeamTrees and #TeamSeas, which collectively raised over $50 million for reforestation and ocean cleanup.
Now, creators will focus their energies on providing long-term water solutions—ranging from solar-powered wells to gravity-fed pipelines—in locations such as Bangladesh and Colombia.
@mrbeast Help us raise $40,000,000 for TeamWater. Thanks to our partners at TikTok for helping us get even closer to our goal of giving clean drinking water to 2 million people in need.
MrBeast explained the personal drive behind the effort:
“I don’t have to do this stuff but I want to use my platform for good. We like to use our reach to educate people, and use that revenue to positively impact people’s lives.”
From Sticker to Streaming Feeds
Central to TikTok’s strategy is the launch of the #TeamWater Donation Sticker, powered by Goodstack, which appears on creator videos throughout the app. Users can tap to contribute directly or add the sticker to their own content to amplify the campaign’s reach.
This tool exemplifies TikTok’s evolving approach to social impact: integrating seamless giving mechanisms directly into the content experience, rather than redirecting users away from the platform.
In addition, top influencers—such as Mark Rober, Kai Cenat, Nick DiGiovanni, Jimmy Kimmel, Gordon Ramsay, Hank Green, Fede Vigevani, and The Stokes Twins—have pledged their participation. Rober, who previously joined MrBeast on TeamTrees and TeamSeas, celebrated the global scale of the effort:
“Partnering again with Jimmy and this incredible creator community shows what’s possible when we all unite behind a common purpose.”
WaterAid’s Expertise and Impact
WaterAid, the campaign’s implementing partner, brings decades of experience in delivering clean water and sanitation in over 20 countries. Kelly Parsons, CEO of WaterAid America, highlighted the urgent need for collaboration:
“We’re pairing the power of the world’s most influential content creators with WaterAid’s decades of on-the-ground experience to tackle one of the world’s most solvable challenges: the global water crisis.”
As one in ten people globally still lack access to safe water, the partnership seeks to provide a sustainable model—where $1 funds clean water for one person for a year, and $40 million could transform the lives of two million individuals.
A Multi-Platform Push and Matching Support
TikTok’s commitment sits among a growing list of major contributors to the #TeamWater effort. Leading the charge is CrateRoyaleCR with over $2 million raised, closely followed by YouTube & Google matching that figure.
Shopify’s Tobi Lütke has pledged $1.5 million, while TikTok’s own $1.5 million donation aligns with MrBeast’s $400,364 and streamer Trainwreckstv’s $400,363 contributions. Other notable supporters include Pandvil with $111,111 and Logan Paul at $110,069—demonstrating widespread industry backing for clean-water solutions.
Mobilizing for Real-World Change
This campaign exemplifies the power of digital communities to enact tangible, real-world improvements. By equipping creators with intuitive giving tools and harnessing their influence, TikTok and MrBeast are redefining how social platforms can serve as engines of positive impact.
As the movement unfolds through the month, every view, share, and donation brings the world closer to universal access to clean water.
