Jacinda Santora

Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content

Storytelling Arcs for UGC: Frameworks Beyond the 15-Second Hook

Influencer Marketing

Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook

Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...

Social Media

E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...

Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...

Social Media

Streamlining Sponsored Content on YouTube’s BrandConnect...

In the past decade, influencer marketing has transitioned from a novelty tactic to a...

Influencer Whitelisting in 2025: From Spark Codes to Community Management SOPs

Influencer Marketing

How to Structure Influencer Whitelisting Agreements for Meta...

Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...

eCommerce • Social Media

83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys

With eight out of ten shoppers finding new products on every visit, TikTok Shop has...

Creator Economy • Digital Marketing

Saudi Arabia Launches Humain to Lead in Global AI

Saudi Arabia is making bold moves to establish itself as a global leader in artificial...

Influencer Marketing

Sephora and Tanner Smith: A Heartfelt Collaboration for World...

In a heartwarming move to celebrate World Autism Awareness Day, Sephora has partnered...

eCommerce

57 Black Friday Statistics: Revenue, Demographics, and...

Black Friday has evolved into one of the most critical shopping events of the year. For...