Top TikTok Shop Campaigns Revolutionizing Sales for Electronics & Gadgets

The electronics industry is officially making waves on TikTok Shop, and it's not just about viral dance videos anymore. With TikTok's global sales hitting an astonishing $33.2 billion in 2024 (hello, growth spurt!), the platform is transforming how we shop, especially for gadgets and accessories.

In the U.S., electronics alone accounted for a hefty 28% of TikTok Shop's sales, proving that tech is ready to shine alongside fashion and beauty.

So, what’s driving this revolution? Gen Z is playing a big part. With 60% of them using TikTok daily and 50% of them purchasing directly from the platform, it's clear that this generation is not just scrolling—they’re buying. And the best part? 75% of these shoppers are coming back for more, creating a loyalty loop that’s every marketer's dream.

But how can brands tap into this massive opportunity? PRISM+, a consumer electronics brand, has cracked the code. By blending engaging content, interactive livestreams, and savvy sales events, they’ve turned TikTok Shop into a sales powerhouse.

Ready to learn how they did it? Keep reading to discover the campaign strategies that are reshaping the electronics industry on TikTok Shop!

1. PRISM+: How TikTok Shop Boosted Sales and Engaged Gen Z with Smart Content and Livestreams

PRISM+, a Singapore-based consumer electronics brand known for its affordable yet high-performance monitors and smart home appliances, has cracked the code on engaging Gen Z tech enthusiasts.

By harnessing the power of TikTok Shop’s interactive tools, PRISM+ not only built a loyal following but also drove impressive sales growth.

Here's how they did it:

The Strategic Sparkle

• Content Creation: PRISM+ got creative with TikTok’s features, experimenting with green screen effects and comedic skits that resonated with Gen Z. They even got in on trending challenges, with some videos garnering over 2 million views. Who said tech couldn’t be fun?
• Livestream Engagement: The brand hosted regular livestreams led by charismatic hosts, turning these events into educational and interactive touchpoints. Customers could ask questions, see product demos, and engage directly with the brand in real time. It wasn’t just about selling—it was about creating a connection.
• Sales Events: During major events like the 12.12 Sale, PRISM+ offered unbeatable deals and fun giveaways on TikTok Shop, driving repeat visits and attracting customers ready to shop and save.

@prismplusmy TikTok fam, are you ready for the 12.12 MEGA SALE? 🤩 Exclusive deals are just around the corner—don’t miss out! 🚀 👉 Check out our LIVE on TikTok today starting 10 AM for incredible offers! #TikTokShop #PRISMPlus12.12 #SaveBig #PrismPlusMalaysia ♬ original sound - @prismplusmalaysia

The Results? Big Wins for a Growing Brand

• 58.6% Sales Growth: Thanks to their TikTok Shop strategy, PRISM+ saw a 58.6% sales increase during the 12.12 Sale in 2022.
• $2 Million in Sales: In Q4 2022, the brand hit over $2 million in sales—a major milestone.
• 1.4 Million Product Impressions: PRISM+ captured the attention of over 1.4 million potential customers.
• Fourfold Increase in Livestream Viewership: Their livestreams took off, growing viewership by four times since launch.
• 16.5K Followers and 92K Likes: The brand grew its TikTok following significantly, solidifying its place as a tech favorite.

The Final Takeaway

PRISM+ is a shining example of how electronics brands can use TikTok Shop to engage with a younger audience. By blending educational content, livestreams, and timely sales events, the brand not only increased its visibility but also created lasting connections with Gen Z. TikTok Shop proved to be a powerful platform for both sales and brand loyalty.

Looking Ahead

With TikTok Shop’s tools, PRISM+ has set the stage for continued growth. As more tech brands tap into the platform’s interactive features, the potential to reach and engage younger audiences is vast. So, if you're in the electronics game, consider how you can leverage TikTok Shop's dynamic tools to elevate your brand and boost sales!

2. Lenovo ThinkPlus X15 Headphones: How Affiliate Marketing on TikTok Shop Drove $80K in Sales

When Bryce Lapham, a former finance manager, decided to promote the Lenovo ThinkPlus X15 headphones through TikTok’s affiliate program, he didn’t just create a typical product ad. Instead, he made waves with a viral strategy that sparked curiosity and drove massive sales.

Here's how his organic approach turned into an $80K success story:

The Strategic Sparkle

• Viral Video Content: Bryce’s video didn’t just showcase the headphones—it made a bold claim: “Do not buy these if you’re not ready to experience a different level of sound.” This intriguing hook generated immediate curiosity and engagement. Who could resist finding out more?
• Engagement Techniques: Rather than a standard sales pitch, Bryce used relatable content. He discussed “ear exhaustion” and added a little controversy, claiming the headphones were “waterproof” (they weren’t). This sparked comments, debates, and questions, getting viewers to interact with the video and share their opinions.
• Clear Call to Action: Bryce didn’t leave viewers hanging. He provided a direct call to action, guiding them to the TikTok Shop with a tempting offer: affordable headphones priced at $25, with discounts bringing the cost down to just $10. It was a deal too good to ignore.

@lfamshopfinds These bone conduction headphones are a gamechanger! #boneconductionheadphone #minisox60 #boneconduction #bluetoothheadphones ♬ original sound - Bryce

The Results? Sounding Sweet

• $80,000 in Commissions: In just one month, Bryce earned approximately $80,000 in commissions through TikTok’s affiliate program.
• $52,000 in Product-Specific Earnings: Of that total, about $52,000 came directly from the Lenovo ThinkPlus X15 headphones.
• 15.5 Million Views: The promotional video went viral, racking up nearly 15.5 million views in just eight days.
• Massive Engagement: Bryce’s use of relatable and slightly controversial content turned his video into a must-see, sparking tons of viewer interaction.

The Final Takeaway

Bryce’s campaign proves that you don’t need paid ads to drive significant sales. With the right mix of compelling, relatable content and a clear call to action, TikTok’s affiliate program can turn organic posts into major earners.

By leveraging curiosity and interaction, he transformed the Lenovo ThinkPlus X15 headphones into a viral success, proving TikTok’s potential for affiliate marketing in the electronics space.

Looking Ahead

As TikTok Shop continues to grow, more brands in the electronics and gadget market should take note of Bryce’s approach. With the right blend of engagement, organic content, and TikTok’s affiliate program, the opportunity to reach millions and drive sales is there for the taking. So get creative, get engaging, and start converting those views into sales!

3. Wyze: How TikTok Shop Drove $1.3 Million in Sales for Smart Home Devices

Wyze, the Seattle-based smart home technology brand, took its wireless cameras and smart home devices to new heights with TikTok Shop. By combining authentic content, creator partnerships, and targeted advertising, Wyze achieved substantial sales growth and expanded its brand reach in record time.

Here’s how they made it happen:

The Strategic Sparkle

• Creator Affiliate Program: Wyze tapped into the power of authentic user-generated content (UGC) by collaborating with top creators who shared genuine product experiences. This helped build trust with potential customers and significantly boosted product visibility among TikTok’s tech-savvy audience.
• TikTok Shop Ads: Wyze didn’t just rely on organic content. They strategically used Video Shopping Ads (VSA), Product Shopping Ads (PSA), and Live Shopping Ads (LSA) to ensure their products reached a wider audience. The combination of engaging video ads and live sessions helped convert viewers into customers.
• Promote Feature: To further amplify high-performing content, Wyze used TikTok’s Promote tool to target specific demographics, such as Spanish-speaking users, leading to greater reach and engagement.

@wyze Time’s tunning out! Make sure you grab it before the price goes up! 📈 #wyzecampanv3 #wyzecam ♬ original sound - Wyze

The Results? Smart Success

• $1.3 Million in Sales: Wyze generated over $1.3 million in revenue through TikTok Shop in just two months, proving the platform’s sales potential.
• 17 Million Impressions: The campaign reached 17 million TikTok users, increasing brand visibility and driving significant product interest.
• 90,000 New Followers: Wyze built a loyal community of 90,000 organic followers who engaged with their content regularly.
• Cost Efficiency: With a CPA of $5.65 and a 9.9x ROAS, Wyze maximized its marketing spend and saw strong returns.

The Final Takeaway

Wyze’s success shows that combining creator partnerships, strategic use of TikTok’s advertising tools, and a focus on authentic content can lead to impressive results. By tapping into the power of UGC, targeted ads, and livestreams, Wyze drove substantial sales growth in the competitive electronics market.

Looking Ahead

As TikTok Shop continues to evolve, brands in the electronics and gadgets space can learn from Wyze’s approach. Embrace creator partnerships, experiment with TikTok’s ad tools, and engage with your audience regularly to see your brand reach new heights. The potential for growth is vast—so why not start experimenting today?

4. SharkNinja: How TikTok Shop's Brand Day Led to Record-Breaking Sales and Engagement

On May 9, 2025, SharkNinja pulled off something truly spectacular on TikTok Shop UK, executing a record-breaking Brand Day that delivered massive sales and engagement growth. With the right combination of livestreams, short-form videos, and strategic influencer collaborations, SharkNinja skyrocketed to new heights.

Here's how they made it happen:

The Strategic Sparkle

• Livestream Magic: SharkNinja’s six-hour livestream event wasn’t just about showcasing products—it became the driving force behind an 818% surge in sales and a 6,212% increase in livestream views. The interactive format allowed customers to see products in action, ask questions, and make instant purchases.
• Short Video Content: SharkNinja also capitalized on TikTok’s short video format, achieving a 217% boost in engagement. The strategic use of compelling, fast-paced content kept users hooked and ready to shop, driving up interaction rates.
• Affiliate Marketing Power: Collaborations with top TikTok creators amplified SharkNinja’s reach, leading to a 628% increase in affiliate GMV. Influencers played a pivotal role in spreading the word and driving sales through their personal recommendations.

@chinutayNinja blast portable Blender is my last favourite purchase of the year 👌🏽 10/10. New YouTube vlog is also now up!❤️🫂♬ original sound - Chinutay

The Results? Unstoppable Growth

• 818% Surge in Sales: SharkNinja saw a massive increase in sales during the Brand Day, setting a new benchmark for success.
• 6,212% Increase in Livestream Views: The brand’s livestream event garnered an overwhelming response, significantly boosting visibility and engagement.
• 217% Boost in Short Video Engagement: Strategic, engaging content resulted in more user interactions, keeping the momentum going long after the event.
• 7,711% Uplift in LIVE Sales: Livestreams weren’t just a fun show—they were sales powerhouses.
• 628% Growth in Affiliate GMV: Creator collaborations turned into serious sales drivers, amplifying SharkNinja’s reach.
• Top-Performing Products: SharkNinja’s products saw astronomical sales increases, with the Ninja Woodfire Electric Outdoor Oven leading the charge with a 22,882% sales boost.

The Final Takeaway

SharkNinja’s record-breaking Brand Day proves that TikTok Shop’s interactive features—livestreaming, short videos, and affiliate marketing—are key to driving massive sales and engagement. By tapping into TikTok’s unique blend of entertainment and e-commerce, SharkNinja not only increased sales but also built deeper connections with its audience.

Looking Ahead

As TikTok Shop continues to evolve, brands in the electronics and home appliance space can replicate SharkNinja’s success by leveraging livestreams, creating engaging short-form content, and collaborating with influencers. The possibilities for growth are endless, so don’t just watch—get in the game and start experimenting with TikTok Shop’s powerful tools to boost your brand’s success!

Shaping the Future of Electronics with TikTok Shop

From PRISM+ to Lenovo, the common thread across these successful campaigns is the power of engaging content, interactive livestreams, and creator partnerships. TikTok Shop has proven to be a goldmine for electronics brands, especially when leveraging its unique features like affiliate marketing and seamless product integration.

As Gen Z continues to dominate the platform, brands that focus on authenticity, interactive shopping experiences, and tapping into influencer-driven sales will continue to thrive.

TikTok’s influence in the electronics industry is only set to grow, with the rise of livestream commerce and more targeted ad tools. For brands, this means a growing opportunity to create deeper connections with their audiences and boost sales.

Don’t be afraid to experiment with new formats and creative approaches—TikTok Shop is a platform that rewards bold, innovative marketing. So get ready to innovate and make your mark in the world of electronics!

About the Author

Kalin Anastasov

Writer

Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.