- TikTok has launched a $1 million ad credit initiative for U.S. small businesses as part of its Small Business Month celebration.
- The initiative includes free access to resources like weekly webinars, in-person Small Biz Fest roadshows, and educational content tailored to small business owners.
- Small businesses like Cocoa Asante, Coastal Caviar, BossUp Cosmetics, and Final Boss Sour have seen significant growth through TikTok, demonstrating the platform's power to boost visibility and sales.
- TikTok Shop continues to serve as a valuable tool for small businesses, enabling them to sell products directly through the app and engage with audiences in innovative ways.
- TikTok is not just providing ad credits but also fostering an ecosystem of support with mentorship, expert advice, and tools to help small businesses succeed.
TikTok is offering a golden opportunity for small businesses to grow and connect with a larger audience through its $1 million ad credit program, launched in celebration of Small Business Month.
This initiative is designed to empower U.S.-based entrepreneurs by providing the resources, support, and tools they need to scale their brands on the platform. With TikTok's massive user base and powerful algorithm, businesses are uniquely positioned to tap into new customer segments and boost their presence in a fun, creative environment.
Here's how businesses can take advantage of this generous offering.
Empowering Small Businesses with Ad Credits
TikTok's $1 million ad credits, which will be distributed to small businesses across the U.S, are designed to help entrepreneurs run ads on TikTok. This program, which is being rolled out during Small Business Month, comes as a part of TikTok’s ongoing efforts to support and celebrate the diverse community of small business owners thriving on the platform.
Businesses can apply for the ad credits by signing up for TikTok's Small Business Month events, including weekly webinars and roadshows in cities like Los Angeles, New York, and Austin.
Source: TikTok
These events provide a wealth of information on how to optimize TikTok’s powerful tools and strategies, ensuring that entrepreneurs have the know-how to make the most out of the ad credits and grow their business.
Key Features of TikTok’s Ad Credit Program
To help small businesses take full advantage of TikTok’s platform, the company has rolled out several key features that can assist in scaling up operations and enhancing brand visibility.
Here’s a closer look at the core elements of TikTok’s ad credit program and how they can benefit business owners:
- $1M Giveaway: The $1 million ad credit program is at the heart of TikTok’s initiative to support small businesses. This funding can help businesses run targeted ad campaigns, boosting their reach on the platform.
- Educational Resources: Along with ad credits, TikTok is providing businesses with access to expert-led webinars that offer valuable guidance on building successful campaigns. These resources will help businesses fine-tune their ad strategies, optimize content, and connect with their target audience effectively.
- In-Person Roadshows: TikTok will host roadshows in major U.S. cities, including Los Angeles, New York, and Austin. These events offer small business owners the chance to engage directly with TikTok experts and learn how to make the most of the platform’s business tools.
Why TikTok is Essential for Small Business Growth
TikTok isn’t just a social platform; it’s a discovery engine where brands can connect with audiences in meaningful ways. Small businesses are particularly well-positioned to leverage TikTok’s massive, engaged user base, with the platform offering a unique combination of organic growth potential and targeted advertising.
A standout feature for small businesses on TikTok is TikTok Shop, which allows businesses to sell products directly on the platform. By turning viewers into customers, TikTok Shop provides an avenue for businesses to maximize their reach and boost conversions.
Take, for example, BossUp Cosmetics. Founder Aaliyah Arnold grew her business by 500% after launching her color-changing lip oil through TikTok Shop. Her products gained viral attention, and she sold over 500,000 units, enabling her to buy her first home at just 20 years old. This success story exemplifies the power of TikTok Shop as an effective sales channel for small businesses.
@bossupcosmetics AHHH what do you guys think?? Let me know in the comments!! #foryou #SmallBusiness #trending #viral #lipglossbusiness #warehouse #tour ♬ original sound - BossUp Cosmetics
Similarly, Final Boss Sour leveraged TikTok’s highly engaged community with viral taste tests and creator collaborations. Their sour treats saw sell-out product drops and created a loyal following thanks to TikTok’s creator ecosystem.
A review from fellow TikTok creator Keith Lee skyrocketed engagement for the brand. His video, which got 2.3 million views, presented an honest review of the brand. Final Boss Sour made sure to jump on this review, creating a video that to this day has 12 million views, 176k likes, and 11k saves.
@finalbosssour Replying to @Clive ♬ original sound - finalbosssour
These success stories reflect TikTok’s unique ability to turn casual viewers into loyal customers, with TikTok Shop offering an easy and direct way for small businesses to integrate commerce into their social media strategy.
For businesses looking to expand their reach and optimize conversions, TikTok Shop’s direct-selling features present a highly effective tool for growing their presence and boosting their sales.
With over 170 million U.S. users, TikTok is a powerful tool for small businesses seeking to expand their presence. Its ability to build community and foster engagement has allowed businesses, big and small, to connect with new customers in innovative ways.
TikTok Shop further enhances this by making it possible for businesses to sell their products to engaged users right from within the app, helping them not only build their brand but also directly grow their revenue.
The Road Ahead for Small Businesses on TikTok
The $1 million ad credit program and accompanying resources like webinars and roadshows are valuable tools for small businesses looking to grow on TikTok. These efforts are designed to help businesses not just get started but thrive, with the potential to scale rapidly in a cost-effective way.
TikTok’s impact on small businesses is already significant, with 74% of businesses reporting that the platform has helped them scale, from hiring more staff to increasing their market reach.
Entrepreneurs who take advantage of TikTok’s resources can expect to see improvements in engagement, visibility, and conversions. TikTok’s deep understanding of consumer behavior, combined with its viral potential, makes it a prime platform for small businesses looking to make an impact.
