Nestled in the prestigious Parioli district of Rome, Assicurazioni Generali embarked on a transformative journey to redefine the way insurance services connect with customers online. With the help of Irida Produzioni, they rolled out a tailored Social Media Management strategy that elevated their digital presence across platforms like Facebook, Instagram, and LinkedIn. The result? A shift from a traditional insurance provider to a forward-thinking digital leader in the industry.
The campaign’s brilliance lay in its strategic, multi-faceted approach. While increasing online visibility was key, the real focus was on building genuine trust and fostering long-term customer loyalty. Irida Produzioni used custom content, educational columns, and captivating visuals to make Generali’s services feel more personal and approachable.
This helped the brand resonate with a wider audience, showcasing the power of strategic social media management to not only engage users but also position Generali as a top choice in the highly competitive insurance market.
This campaign serves as a shining example of how a well-executed online strategy can drive both engagement and tangible business outcomes. It’s a testament to the impact of innovative social media marketing in Rome. Now, let’s take a closer look at the Top 8 CEOs of Social Media Marketing Agencies in Rome, whose leadership is shaping the city’s digital landscape and setting new standards for success.
The 8 CEOs of Social Media Marketing in Rome Leading the Charge
Rome isn't just a city—it's a heartbeat of culture, history, and passion. And in the world of digital marketing, it's also home to some of the sharpest minds and most innovative social media agencies.
From heartwarming campaigns that resonate globally to game-changing strategies on platforms like TikTok and Instagram, these CEOs are revolutionizing how brands connect with their audience. Let’s dive into the visionaries who are shaping Rome’s digital marketing landscape, one groundbreaking campaign at a time.
1. Noemi Adamo
In an industry where marketing is often driven by numbers, Noemi Adamo takes a different approach—one that places people, ethics, and technology at the heart of every campaign. As the CEO and Co-Founder of Hueval, she has built a marketing agency that goes beyond traditional social media strategies, blending creativity, innovation, and data-driven automation to help brands make a meaningful impact.
Founded in 2018 and based in Rome, Hueval specializes in integrated marketing solutions, with a strong focus on B2B tech startups and innovative SMEs. Adamo’s approach is deeply human-centered, ensuring that every brand strategy aligns with social, ethical, and technological values. Her leadership has positioned Hueval as a forward-thinking agency that leverages video automation and cutting-edge digital tools to enhance brand storytelling and customer engagement.
Beyond her role at Hueval, Adamo is a recognized expert in immersive experiences, XR (Extended Reality), and Web3 technologies. As Chief Experiences Officer at Frontiere, she leads projects that redefine training, marketing, and digital retail through gamification and virtual environments. Her work is reshaping how brands connect with audiences, integrating the latest advancements in metaverse solutions, design thinking, and AI-driven customer experiences.
Adamo’s influence extends beyond marketing—she is a champion of diversity and female entrepreneurship in STEM fields, actively promoting inclusivity and innovation in the digital space.
2. Chiara Benvenuti
Chiara Benvenuti, CEO and Co-Founder of Air Communication, is a key figure in the social media marketing landscape in Rome. With a strong background in communication, Chiara has been at the forefront of digital marketing innovation since founding the agency in 2013. Her leadership focuses on blending traditional marketing strategies with modern social media tactics to drive tangible results for her clients.
Chiara’s approach has been instrumental in Air Communication's success, particularly in delivering ROI-driven B2B social media marketing strategies. She specializes in creating customized campaigns that enhance brand visibility and engagement across platforms like Instagram, Facebook, and LinkedIn.
Under her guidance, the agency has successfully improved client outcomes—such as increasing customer engagement for a pharmacy client through social media consulting and driving lead generation for an accounting firm via targeted campaigns.
Beyond social media, Chiara’s strategic vision extends to digital transformation, ensuring her clients achieve a competitive edge in the ever-evolving digital space. With a focus on measurable results, her work helps businesses navigate the complexities of modern marketing to achieve growth and long-term success.
Her previous experience, including managing digital accounts and copywriting, gives her a unique perspective on the intersection of creative content and strategic digital execution, making her one of Rome’s top CEOs in the social media marketing field.
3. Marco Gradari
Marco Gradari's expertise spans a wide range of digital marketing services, from SEO consulting to Google Ads strategy, and his ability to craft tailored marketing campaigns has helped clients across industries achieve impressive results. Being the visionary CEO and founder of MGvision, Gradari has over two decades of experience in web and social media marketing. This expertise has turned MGvision into a leading agency that has helped more than 15,000 businesses boost their social presence and performance.
Under his leadership, MGvision has earned significant accolades, including the prestigious Leader della Crescita 2022 award from Il Sole 24 Ore and the Google Partner EMEA 2017 award for excellence in mobile advertising performance.
His focus on innovation and results-driven strategies is evident in the agency's recognition in the FT 1000: Europe's Fastest Growing Companies list, where MGvision ranked 8th among Italian advertising companies.
But it's not just his technical acumen that sets Gradari apart—it’s his commitment to building long-lasting relationships with clients, ensuring each campaign is finely tuned to deliver the highest return on investment. His company’s Google Premier Partner and Microsoft Advertising Partner certifications further reflect his ability to leverage the latest technologies to drive success.
Marco’s leadership, combined with his hands-on approach and passion for digital marketing, has made MGvision a key player in Italy’s competitive marketing landscape.
4. Annalisa Ballaira
With a sharp focus on digital marketing and branding, Annalisa Ballaira’s leadership has been instrumental in driving the visibility and revenue growth of high-end hospitality businesses. Her approach blends creative, emotionally persuasive communication with effective digital strategies, using platforms like SEO, social media, and digital advertising to elevate the international presence of luxury hotels.
Annalisa is also the founder and CEO of Relactions, a leading agency specializing in luxury hospitality marketing based in Rome. Since founding Relactions in 2006, Ballaira has built the agency into a trusted partner for some of the world’s most prestigious hotels and hospitality brands. Relactions' ability to offer tailored solutions has made it a standout agency in the competitive luxury space.
Ballaira’s expertise goes beyond traditional marketing—she’s a passionate advocate for integrated, omnichannel strategies that focus on brand awareness and measurable results. Her agency’s emphasis on high-quality, unique content has helped luxury hotels not only attract attention but also engage and convert potential guests. Under her guidance, Relactions has worked with notable clients, including the renowned Lungarno Collection, and helped them successfully navigate the digital transformation of the hospitality sector.
In addition to her work at Relactions, Ballaira is also a lecturer at LUISS Guido Carli University, where she imparts her extensive knowledge to the next generation of marketers. Her leadership in both the digital and academic spheres has established her as a key figure in the luxury hospitality industry.
5. Fabrizio Boni
Fabrizio Boni is the founder and CEO of Irida Produzioni, an innovative communication agency based in Rome that specializes in creating dynamic digital content. With a background in Sociology from Sapienza University of Rome, Boni’s career trajectory took a creative turn as he ventured into the world of video production, branding, and digital marketing.
Since founding Irida Produzioni in 2010, Boni has cultivated a reputation for producing high-quality videos and graphics that effectively capture audience attention across digital platforms. His agency works closely with businesses and professionals to transform abstract ideas into tangible, impactful content. Whether through social media strategy, web marketing, or video production, Irida Produzioni’s tailored approach ensures that clients’ messaging resonates with their target audience in the most engaging way possible.
Boni’s expertise as a director, art director, and content creator shines through in every project Irida Produzioni undertakes. His diverse background — from directing documentaries and TV productions to creating compelling digital narratives — empowers the agency to produce content that is both aesthetically compelling and strategically aligned with clients' goals.
In addition to leading the agency, Boni’s creative vision extends beyond business as he spearheaded the "Space Metropoliz" project, an artistic and cinematic initiative aimed at transforming urban spaces. His passion for blending creativity with communication is at the core of Irida Produzioni's success.
As an experienced and driven leader, Boni continues to push the boundaries of digital content creation, positioning Irida Produzioni as a top-tier player in the social media marketing and production space in Rome.
6. Niccolò Quaglia
Under Niccolò Quaglia's leadership, Cose Agency has tackled high-profile, complex projects across a diverse array of sectors, including pharma, luxury fashion, tech, and even public administrations. His most notable accomplishment to date includes winning the bid for the 2024 European Athletics Championships in Rome, where they’ll handle the brand identity and advertising graphics.
Cose Agency is a rapidly growing digital communication and marketing powerhouse based in Rome. Founded in 2019, the agency has made impressive strides in just a few short years, offering a comprehensive range of services, from branding and graphic design to SEO, content production, and event management.
Niccolò’s strategic vision has driven the agency’s impressive growth, with Cose Agency experiencing an 80% year-over-year revenue increase. He has also expanded the agency's footprint internationally, securing over 20% of revenue from clients across more than five countries, showcasing their ability to scale and serve a global market.
Edoardo’s solid foundation in Business Economics from Roma Tre University and Marketing Management from LUISS Business School, combined with his experience as a Marketing Manager at ALFITOM, has been crucial in guiding the agency’s success. During his time at Cose, he has built a multidisciplinary team of 30 professionals across four specialized business units: strategy, creativity, development, and marketing.
With over 200 projects completed and more than 40 active clients, Cose Agency has firmly established itself as a leader in the digital marketing space in Rome.
7. Oreste Bocco
Oreste Bocco is the dynamic CEO and co-founder of MIIT Communication Agency, a Rome-based agency that specializes in driving digital growth through tailored marketing strategies. With a strong background in Political Science and hands-on experience in market research and digital marketing, Oreste brings a unique blend of analytical thinking and creative flair to his work.
Before founding MIIT Agency in 2020, Bocco honed his skills in international environments, including South America and London, where he worked on the development and marketing of SupplHi, a SaaS platform in the oil and gas industry. This experience laid the foundation for his expertise in digital marketing, which he later applied to content creation, SEO, and social media optimization.
At MIIT, Bocco focuses on helping clients improve their online presence and performance, implementing strategies that leverage organic growth, social media optimization, and paid advertising across platforms like Facebook, Google, and TikTok. His deep understanding of digital platforms, combined with his strategic mindset, ensures that MIIT's clients achieve measurable success.
In addition to his marketing prowess, Bocco is also an accomplished filmmaker. He has written, produced, and directed three award-winning documentaries that have aired on TV2000. His expertise in video production and content creation allows him to produce engaging, high-quality media that resonates with audiences.
Bocco's ability to blend marketing strategy with creative storytelling makes him a standout leader in Rome’s competitive digital marketing scene, positioning MIIT Communication Agency as a go-to agency for businesses looking to enhance their online visibility and performance.
8. Piermario Tedeschi
Since founding the agency in 2011, Piermario Tedeschi has turned Digital Angels into one of the most respected and innovative digital agencies in Europe. With a sharp focus on social media marketing, SEO, media planning, and data analytics, Tedeschi has expertly navigated the dynamic digital landscape, earning the agency prestigious partnerships with giants like Google, Meta, and Amazon.
What sets Tedeschi apart is his ability to blend creativity with cutting-edge technology. Under his leadership, Digital Angels has flourished, assembling a talented team of over 60 professionals who bring international expertise and fresh perspectives to every project. The agency’s impressive growth has not gone unnoticed — it has ranked among Europe’s fastest-growing companies for four consecutive years, according to the Financial Times FT1000.
Beyond his entrepreneurial success, Tedeschi is also a distinguished academic. As an adjunct professor at LUISS Business School and LUISS Guido Carli University, he’s passionate about passing on his wealth of knowledge to the next generation of digital marketers. His leadership extends into mentoring roles, helping young professionals navigate their career paths through Mentors4U.
Tedeschi's future-focused approach, which combines social media strategy with broader digital tools, is a blueprint for success in an increasingly competitive industry. His work is not just about achieving results — it’s about shaping the future of digital marketing, one innovative campaign at a time.
Shaping the Future of Digital Marketing: The Visionary CEOs Leading the Way
In conclusion, the CEOs highlighted in this article are at the forefront of social media marketing innovation in Rome. Their unique blend of creativity, strategic insight, and cutting-edge digital solutions is driving their firms to new heights. From content creation to data-driven campaigns, these leaders are redefining what it means to connect brands with their audiences.
As the social media marketing landscape continues to evolve, these CEOs and their agencies will undoubtedly continue to set the standard for excellence, pushing the boundaries of what’s possible in the digital realm.
