What do you say in a video testimonial?

In a video testimonial, focus on the “why.” Visitors can look up the statistics on your website. Instead, a video testimonial should focus on pain points, problems, and how your product or service helped solve these problems. You need to connect with people and how your product can solve real issues.

What are examples of testimonials?

These are some of the best and most popular client testimonial examples: Quote testimonial Social media testimonial Video Testimonials Audio Testimonials Image Testimonials Case Studies Testimonials Interviews Testimonials Peer Reviews

How do you make a video testimony?

To make a high-quality video testimonial that will convert, you need to follow these tips: Pick one of your most successful customers Make your customer comfortable Create a scene or show them in action Use multiple viewpoints Show the product in use

How do you write a testimonial example?

To write a testimonial, you need to first determine what story you want to tell. Make sure to ask and address specific questions. Keep it short and conversational. Use names and pictures if possible.

Top 20 Video Testimonial Examples to Keep the Creative Juices Flowing

Advertising Disclosure

As we wrote in our Ultimate Guide to Video Testimonials, consumers trust other consumers. Therefore, it's the opinions of other customers that truly matter. Video testimonials offer an impactful way for customers to vouch for your brands through an audio-visual format. This post highlights some of the better video testimonial examples we have seen across the internet.

In our guide, we highlighted three common elements that you can find in high-performing video testimonials:

They exude authenticity
They tell a compelling story
They highlight clear results/benefits.

We have considered looking for these factors when selecting the video testimonial examples we present here.

1. Slack

Slack uses professional quality videos to highlight why its clients like the team communication app. They use real customers to explain how Slack has benefited them, particularly in the Covid-era.

You will notice in the T-Mobile video testimonial example that T-Mobiles’ Senior Technical Product Manager uses clear examples of how a known company can use Slack to improve its internal communication.

Slack emphasizes the authenticity of its videos with the heading, “Inspiring stories, real Slack customers.” You can even filter stories based on your industry sector and business size. Clearly, Slack has collected a large number of customer video testimonials over the last few years.

2. MYOB

The accounting software company MYOB makes a point of highlighting some of its happy customers. They highlight different clients depending on your location.

For example, one of the customers highlighted in New Zealand is Lee Timutimu, founder of the guided walking app, Arataki. If you choose to learn how MYOB helped him, you can either watch his video testimonial or read a text version of his story.

He briefly explains his business and how MYOB benefits it. He then makes a point about the importance of passion to his business.

The video is quite understated and doesn’t come across as a sales video for MYOB. However, it clearly explains Arataki’s success and how MYOB helped give Timutimu total control over his cash flow.

3. Monday.com

Monday.com shares a selection of videos from happy customers. In this example, various team members from Nissan explain how Monday.com makes their work more efficient. It is a high-quality video focusing on how Monday.com affects all the different stages of Nissan’s car assembly in Smyrna, Tennessee. Clips of the speakers intersperse with car assembly action and demonstrations of Monday.com in use.

Using multiple people within one Nissan plant works well for a product like Monday.com, which aims to help organize teams and improve communication.

4.4 out of 5 stars

Monday.com is a work operating system (Work OS) that powers team to run projects and workflows. This simple yet intuitive tool helps adjust to your business' shifting needs while enabling employees to collaborate.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.5

Support

4.6

Overall Score

4.4

Features & Pricing

Content Management

Multi-User Collaboration

Social Media Calendar

Marketing Project Management

Teams / Collaboration

Price starting at:$8

Pros and Cons

Collaboration tools for teams

Great task management

Unified work views

Cluttered interface

Limited file management tools

Time tracking features may glitch

Does not support waterfall or Agile methodology

Best for: Any project and business

4.4 out of 5 stars

Visit Website View Profile

4. Zoom

Although Zoom has been a popular communication tool for some time, it has come into its own since Covid changed the world we know. It is probably unsurprising, therefore, that it includes multiple video testimonial examples from high-profile clients.

In this example, various senior executives from 20th Century Fox discuss how Zoom is now vital to the studio’s successful everyday activity. For instance, Kevin Graziadei, Director, Business Relationship Management, 20th Century Fox, talks about the clear benefits he sees from using Zoom within the organization – “tools that are easy to work with are great. Tools that are fun to work with are a lot more rare.” Jeff Dow, CIO, explains how he uses Zoom every day and couldn’t do his job without it. It provides a solution that allows people to effectively and seamlessly collaborate.

5. Codecademy

Codecademy frames its video testimonials as Learner Stories, which is an excellent description of the content. Each of them takes somebody who has a problem they were able to solve by learning to code, and the bulk of their video is about their story. Indeed, in Christine M’s example, it is more than two minutes into the video before she even mentions Codecademy.

Yet, although support for Codecademy is very understated in these testimonials, it is clear that the thoughts are genuine. Learning to code changed Christine and the other testimonial makers’ lives, and they recognize Codecademy’s role in that change.

6. Yokel Local

Again, the testimonial videos for Yokel Local focus on how the company helps its clients meet their goals. In the above video, Mike explains how Yokel Local has helped him market his business, New Look Collision Center, ultimately leading to him being able to expand it.

Mike aimed to open more locations in the Las Vegas Valley, employ more staff, and build a larger business. Yokel Local’s solution focused on restructuring New Look Collision Center’s website, ensuring the company showed accurately in the local search ecosystem. This resulted in growth in organic traffic. They then focused their attention on lead generation and conversion from the new incoming traffic. The result was a happy customer who told everybody about Yokel Local’s performance.

As with many of these testimonial video examples, Mike’s video was shot onsite at his business. Seeing New Look Collision Center in operation makes it clear that Mike isn’t just an actor regurgitating a scripted story. It is easy to see him doing what he does daily at work.

Top 20 Video Testimonial Examples to Keep the Creative Juices Flowing