X Will Introduce Video Reactions Similar to TikTok Green Screen Effects

Kalin Anastasov
Last Updated:
4 min read
Social Media
Key takeaways

  • Users can now post video responses to X updates, creating a new way to interact.

  • The “React with video” feature allows users to overlay video reactions on a post or image background.

  • X is also working on a new video option that isolates a user’s video while keeping the background intact, akin to a green screen effect.

X is taking significant steps to enhance video engagement on its platform. The company has recently introduced a new "React with video" feature, allowing users to respond to posts with video reactions. This move comes as part of X’s push to evolve into a “video-first” platform and compete with other video-heavy social media apps like TikTok.

This new functionality allows X users to create more dynamic and interactive replies to content, moving beyond static text-based responses. The feature was initially rolled out to testers earlier this month and is now expanding to a broader user base.

X’s push towards video content is no surprise, as the platform has been vocal about its goal to prioritize entertainment content in its strategy. The app’s video views have already seen a 40% year-over-year increase, and additional features like text-to-video creation via the Grok chatbot are on the horizon.

The Goal: Boosting User Interaction Through Video

X is positioning itself to become more video-centric in an effort to increase engagement. By enabling easier video replies, the platform hopes to encourage users to spend more time interacting with video posts rather than traditional text comments. This shift could potentially boost video-based interactions, aligning them more closely with the platform’s existing text reply system.

However, while X is pushing hard for this transformation, the question remains whether users, who have long been accustomed to text-based interactions, will embrace this change. X is making a concerted effort, but it remains to be seen if video will become the dominant form of engagement on the platform.

Similarities with Competitors

X’s latest feature is reminiscent of TikTok's popular green screen effect, which allows users to create reactions by overlaying videos on different backgrounds. X’s version is slightly different, as it allows users to respond to posts with videos that seamlessly blend into the content. This offers a unique opportunity for users to provide more context and engagement, similar to how TikTok users create dynamic, attention-grabbing content.

By introducing this feature, X is looking to capture some of the energy and creativity that platforms like TikTok have nurtured, giving users another reason to engage with video on the platform.

Eager to see the feature in action? Check out these X posts.

The Future of Video Engagement on X

X’s ongoing efforts to push video interaction come at a time when the platform is also trying to carve out its place in the highly competitive social media landscape. While its video-first approach still feels like a significant shift for many users, this new feature may help build momentum for more engaging and interactive content.

By continuing to add video-based features and tools, X is working to become a more video-centric platform. The success of these new features will depend on how users adapt to the changes and whether X can maintain its focus on boosting video engagement in the long term.

About the Author
Kalin Anastasov
Kalin Anastasov
Writer
Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.

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