Both Creator.co and Klear aim to make advanced marketing tools more accessible to smaller brands with limited budgets. And both, for the most part, succeed in that endeavor. Ultimately, though, one of them is lacking in a glaring way, making a choice between them pretty easy.
Creator.co gives you loads of data and analytics upfront when researching influencers, and its automated campaign mode is a real time saver. Lifewise, its integration with Facebook Ads lets you push influencer content into paid ads seamlessly. Unfortunately, the campaign reporting it gives you is insufficient when compared to Klear—just a collection of publicly available performance metrics.
Klear does so much as well as Creator.co does, and adds to that by including social listening and an AI engine that learns about your brand to make better influencer recommendations. But it also has what we’ve called some of the most beautiful and useful reporting around, making the choice between the two pretty easy to make.
From its beginnings as one of the best influencer marketplaces we’ve seen, Creator.co has evolved to become one of the best end-to-end solutions—now with affiliate marketing.
Pros and Cons
Unparalleled data insights on influencers
Brands own license to all UGC, can easily download any content (including Stories)
Affiliate marketing integrations turn influencers into another salesforce
Onboarding fees aren’t a good look
Some users say creator Opt-Ins could be better organized/becomes overwhelming
Klear’s recent acquisition by analytics provider Meltwater only improves the influencer platform’s already stellar use of data, while making welcome improvements to campaign management.
Pros and Cons
Social listening and competitive research features also “teach” the AI about your brand
WYSIWYG editor for creating influencer recruiting landing pages
Improved Campaign Manager can easily handle campaigns at scale
