The fitness and wellness industry is thriving, thanks in large part to the dynamic content shared by fitness influencers on social media. These influencers, particularly non-celebrity women with relatable fat-to-fit stories, offer self-paced workout routines that resonate with their followers. Their authenticity and personal journeys not only inspire individuals but also bring significant value to the brands they partner with.
By collaborating with these influencers, brands see boosted customer engagement, increased loyalty, and improved sales. In this post, we'll introduce you to 27 top female fitness influencers on YouTube and Instagram, each making a significant impact in the fitness world.
- Who Are the Best Female Fitness Influencers on Social Media?
- 1. Michelle Lewin
- 2. Jennifer Selter
- 3. Kayla Itsines
- 4. Lauren Drain
- 5. Massy Arias
- 6. Emily Skye
- 7. Rachel Brathen
- 8. Alexa Jean Hunt
- 9. Tone It Up
- 10. Nikki Blackketter
- 11. Carly Rowena
- 12. Tori Sterling
- 13. Ashley Nocera
- 14. Grace Beverley
- 15. Whitney Simmons
- 16. Sarah’s Day
- 17. Cambria Joy
- 18. Cassey Ho
- 19. Natacha Oceane
- 20. Heidi Somers
- 21. Paige Hathaway
- 22. Amanda Bucci
- 23. Anllela Sagra
- 24. Anna Victoria
- 25. Lita Lewis
- 26. Kelsey Wells
- 27. Noel Arevalo
- How Can Brands Benefit From Working With Female Fitness Influencers?
- Over to You
- Frequently Asked Questions
Who Are the Best Female Fitness Influencers on Social Media?
Female fitness influencers come in varied shapes and sizes. Our round-up includes a good mix of yogis, athletes, bodybuilders, at-home moms, and models. You can pick the influencers that match your workout style and level of fitness.
1. Michelle Lewin
Followers: 16 million
From a clinic technician in Venezuela to the hottest Instagram fitness influencer, Michelle’s journey is inspiring. Her workout videos and health tips are enjoyed by health enthusiasts all around the world.
Michelle owns a line of supplements and fitness equipment. The enterprising influencer also created Fitplan for Android and iOS.
2. Jennifer Selter
Followers: 13.8 million
This New Yorker has been passionate about working out since she was in her teens when she was a desk attendant at a local gym. Her Instagram account is full of body-building tips and short workout routines. Her proprietary booty-boosting regiment is viral among fitness lovers on the platform.
3. Kayla Itsines
Followers: 15.8 million
Author of the popular, “Body-Building Guide,” Kayla is one of the most well-known female fitness influencers on Instagram. On her account, she has post-pregnancy workouts and low-calorie recipes. She even posts crisp videos on YouTube, building a 10-million strong community of fitness lovers.
4. Lauren Drain
Followers: 3.7 million
Lauren is a registered nurse and personal trainer. This adventure junkie has earned a big name as a fitness influencer. Her pro-level workout regimens and nutrition guides have a huge fanbase on Instagram.
5. Massy Arias
Followers: 2.9 million
The CEO of TRU SUPPLEMENTS, Massy Arias has made it big in the corporate world and fitness influencer industry. Her feed is replete with yoga and cardio videos. She also loves to share user-generated content from her followers, including their before-after pictures.
6. Emily Skye
Followers: 2.6 million
Emily is an inspiration for mothers who struggle to get back into shape post-pregnancy. Having a cute toddler of her own and expecting another one shortly, the influencer posts videos of pre- and post-natal workouts. She is also the co-founder of James Cosmetics and a blogger for many fitness publications.
7. Rachel Brathen
Followers: 1.9 million
Rachel Brathen, a.k.a. Yoga_girl, is a Swedish fitness influencer with a penchant for yoga. The New York Times best-selling author is also the host of @fromtheheartpodcast. She shares yoga routines and tips to maintain mental, physical, and spiritual well-being through yoga.
8. Alexa Jean Hunt
Followers: 1.3 million
Being a mother of two young kids, Alexa understands the importance of fitting fitness routines in busy lifestyles. That’s why she created the home-workout app, Bode by Lex. She has developed a wellness guide for expecting mothers. She often features her daughters in her workout sessions, which is a real situation for most busy mothers.
9. Tone It Up
Subscribers: 780K
The influencer duo of Karena and Katrina are popular fitness influencers on YouTube. 10-minutes sessions to marathon workouts, you’ll find it all on their channel. Plus, they share meal plans and nutrition tips to motivate their followers to stay fit.
10. Nikki Blackketter
Subscribers: 692K
Nikki’s channel on YouTube is immensely popular for its booty- and leg-workout videos. From California, Nikki is a beach lover and active bodybuilder. She shares daily vlogs about weight lifting and hard-core cardio sessions.
11. Carly Rowena
Subscribers: 411K
Carly is a big name on Instagram and YouTube. Her post-delivery workouts are popular among new moms and moms-to-be who aspire to get back to their “lean” days. Apart from the regular fare of gym workouts, Carly also writes posts about self-acceptance and positivity on her website.
12. Tori Sterling
Subscribers: 446K
21-year old Tori Sterling is a top female fitness influencer on YouTube. Apart from regular vlogs from the gym, she also shares beauty and makeup secrets that make her a favourite among young YouTubers.
13. Ashley Nocera
Subscribers: 2.05 million
Ashley is one busy girl with her own YouTube fitness channel, hashtag #NOCERANATION , and clothing line. From sharing her body-transformation journey to how-to-master-a-split videos, her feed never has a dull moment.
14. Grace Beverley
Subscribers: 618K
Grace Beverley from the U.K. wears many hats. She is a fitness influencer, maker of fitness equipment brand B_ND, vegan-culture activist, and marketing guru. Watch her hustling on her YouTube channel where she posts three videos week.
15. Whitney Simmons
Subscribers: 2.37 million
This fitness influencer is a top-notch affiliate marketer as well. She is a certified Amazon and Reward Style influencer. So, if your brand has a presence on these platforms, you can leverage her name to drive your sales. On her YouTube channel, she posts on a variety of topics, including snack hacks, aerobics, and a healthy lifestyle.
16. Sarah’s Day
Subscribers: 1.55 million
This Australian influencer believes in holistic living and regular exercise. She has pages on Instagram and Facebook as well, which are bustling with content on diet tips, natural healing, and active workouts. On YouTube, she posts every three days about pilates and core cardio exercises.
17. Cambria Joy
Subscribers: 706K
Cambria from California is a soul searcher and fitness model. Subscribers to her weekly newsletter are rewarded with exclusive workout videos and wellness tips. As a teen, Cambria suffered from an eating disorder, from which she recovered by sheer grit and “faith in God.” If you’re looking for an influencer with a grounded personality, Cambria should be your pick.
18. Cassey Ho
Subscribers: 10 million
Cassey Ho, a.k.a. Blogilates, has a solid experience of nearly 10 years as a YouTuber and fitness influencer. On her channel, you’ll find rigorous boot camps, full-length pilates, and fun behind-the-scenes (BTS) clips from her day.
19. Natacha Oceane
Subscribers: 1.68 million
Natacha is a fitness influencer with a difference, She collaborates with other experts to develop and sell fitness guides. Her “Home. Reload Training Guide” was made with input from British Olympian, Renee McGregor. She also owns a line of resistance bands and workout gear.
20. Heidi Somers
Subscribers: 806K
Heidi’s more popular name is BuffBunny which is also her Instagram name and website name. Her apparel collection, buffbunny_collection, features clothing for plus-sized women. In her YouTube channel, she shares full-body workouts and body-makeover challenges.
21. Paige Hathaway
Subscribers: 125K
Fitness model, mom-to-be, and pizza lover, Paige Hathaway is a leading fitness influencer on YouTube. Her feed offers a lot of variety, from pregnancy supplements to sweat-breaking workout sessions. Paige also likes to provide motivational tips and makeup tutorials.
22. Amanda Bucci
Subscribers: 197K
Host of the popular podcast, Bucci Radio, and winner of five fitness competitions, Amand Bucci is a name to reckon with in the influencer world. Booty workouts, self-help advice, vacation workouts, and entrepreneurial skills, you’ll find all this and more at her YouTube channel.
23. Anllela Sagra
Subscribers: 27.4 million
If you like the muscled look, Anllela is the influencer you should follow. She posts everything fitness-related, including body transformations, full-blown workout programs, challenges, and shoppable merchandise.
24. Anna Victoria
Followers: 1 million
Anna Victoria is the creator of the @fitbodyapp, available on iOS and Google Play Stores. Her Instagram account is replete with 30-45 minutes work out and sculpting sessions. She claims to have transformed 500K bodies worldwide through her gym programs.
25. Lita Lewis
Followers: 524K
Lita Lewis is a one-stop destination for fitness enthusiasts. She sells fitness apparel, hosts live classes and a talk show, and owns a training app and a YouTube channel. In between all of this, she finds time for family and friends. If you need an influencer with a wholesome personality, Lita is your girl.
26. Kelsey Wells
Followers: 3 million
Kelsey Wells’ 52-weeks PWR (short for power) challenge has many takers. It’s evident from her Instagram Stories where her followers proudly post their before-after images. Kelsey’s content is a good mix of recipes, burn-out sessions, BTS from events she attends, and personal pictures.
27. Noel Arevalo
Followers: 250K
National level athlete (NLA) Noel Arevalo is a health and fitness coach. Like the other content creators in this category, Noel shares nutrition tips and high-intensity workout routines. Apart from exercising, she is also fond of singing and often posts YouTube videos of her jam sessions.
How Can Brands Benefit From Working With Female Fitness Influencers?
We've selected some of the top female fitness influencers, who can offer brands substantial benefits. These influencers have established credibility and a loyal following within the fitness and wellness niche, making them ideal partners for brand collaborations. Here are some benefits brands can reap from collaborating with them.
Targeted Audience Reach
Fitness influencers typically have a highly targeted and engaged audience interested in health, fitness, nutrition, and related products or services. By partnering with them, brands can tap into this demographic, ensuring their message reaches the right people. Whether you're looking to promote gym wear, healthy drinks, recipe books, or more, these influencers can help you reach the right audience.
Authenticity and Trust
Fitness influencers build strong connections with their followers over time, making their recommendations and endorsements highly trusted. This authenticity can extend to your brand, boosting its credibility. It's worth noting that about 98% of buyers check online reviews before making a purchase, and around 90% are likely to buy a product recommended by someone they trust.
Increased Brand Awareness
Collaborating with fitness influencers can significantly boost brand awareness. They can introduce your products or services to a broader audience, including those who may not have encountered your brand through traditional marketing channels. The key is to find an influencer whose audience matches your target demographic. Consider factors such as their engagement rate, geographical popularity, and follower demographics, all of which can be found on influencer profiles on various influencer marketing platforms.
Social Proof
Fitness influencers provide social proof for a product or service by sharing reviews and recommendations, often detailing how to use a product. When followers see influencers using and benefiting from your offerings, it can encourage them to try the same products, leveraging the power of social proof to drive sales.
Content Creation
Fitness influencers are adept content creators. They produce high-quality content, including photos, videos, blog posts, and social media updates, that showcase your brand in a visually appealing and engaging way. This content can be repurposed for your own marketing efforts, adding value beyond the initial collaboration.
Enhanced Engagement
Influencers can generate excitement and engagement around your brand through contests, giveaways, and other interactive activities. Many fitness brands offer influencer-specific discount codes, which can effectively reach more people and generate buzz around your products.
Cost-Effective Marketing
Partnering with fitness influencers can often be more cost-effective than traditional advertising methods. Influencer marketing tends to offer a higher return on investment (ROI) in terms of engagement and conversions. In our guide, we’ve covered both big and small influencers, including some who are very affordable. You can explore various options to find the best fit for your budget and needs.
Data and Analytics
Many fitness influencers have access to valuable audience data and analytics. By collaborating with them, brands can gain insights into consumer preferences and behavior within the fitness and wellness niche, allowing for more targeted and effective marketing strategies.
Over to You
That’s our listicle of fit-and-fab female influencers on Instagram and YouTube. As you can see, we’ve covered everyone from yogis to entrepreneurs. Now, all you have to do is pick the influencers that deliver value to you.
Frequently Asked Questions
Who is the most popular female fitness influencer?
With 15 million followers, Michelle Lewin is one of the most popular female fitness influencers online. Michelle owns a line of supplements and fitness equipment. The enterprising influencer also created two mobile apps, Fitplan for Android and iOS, and Mealplan for Apple smartwatch users. Other popular female fitness influencers include Jennifer Selter, Kayla Itsines, Lauren Drain, and Massy Arias.
Who is the most popular female fitness model?
Many female fitness models are also popular female fitness influencers. Popular female fitness models include Kayla Itsines with more than 16 million followers, Jen Selter with more than 14 million followers, Steph Claire Smith with 1,5 million followers, and Cambria Joy with more than 92.000 followers.
How much does a top female fitness influencer make?
Female fitness influencers can make anywhere from a couple thousand dollars a year to more than $100,000 annually. Their income will depend on their following and their projects. Celebrities and high-profile influencers who are famous will earn even more than that, especially if they have subscription-based apps that have become popular.
How much does a top female fitness model make?
Female fitness models can make anywhere from $25,000 to $100,000 per year, depending on their success, their investments, and their following. Their income will depend on their following and their projects. Celebrities and high-profile models who are famous will earn even more than that, especially if they have subscription-based apps that have become popular.
How can you become a popular female fitness influencer?
Becoming a popular female fitness influencer may take many years of hard work and patience. In order to find success online, consider building out a plan and strategy first. You should work on finding your own fitness niche and become an expert there. For example: barre, or workouts for people with physical disabilities. Once you center around a niche, you will need to post content to your page - and post often. Then, you can work on engaging with your audience, partnering with other influencers, and growing your audience.
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