Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Moburst, Online Optimism, and Over The Top Marketing undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Moburst, Online Optimism, and Over The Top Marketing:
Over-the-top (OTT) media services have dynamically shifted the media landscape, leveraging internet technology to deliver film and television content directly to viewers. Bypassing traditional distribution channels, they have effectively rewritten the rules of engagement in this competitive domain.
It's anticipated that by 2026, the US will house approximately 274.2 million smart TV households. The forecast is highly promising, hence our investigative emphasis is directed towards those pioneering marketing agencies that have demonstrated exceptional expertise in this domain. These specialists distill vast data into compelling, actionable strategies that enhance viewer engagement, increase subscriptions, and ensure enduring viewer relationships through captivating content.
This resource offers a front-row seat to their successful campaigns, the pivotal metrics, and the tactical approaches that resonate with the audience. If you're targeting data-driven growth in the streaming arena, consider this your roadmap.
What Is Over-the-Top (OTT) Marketing?
Over-the-top (OTT) marketing refers to the delivery of advertisements through online streaming services, bypassing traditional cable and broadcast television. This method has gained popularity as more viewers shift from conventional TV to streaming platforms like Netflix, Hulu, and Amazon Prime Video.
What Are Over-the-Top Marketing Agencies?
Over-the-top (OTT) marketing agencies specialize in creating and executing advertising strategies that leverage OTT platforms, such as streaming services and digital media channels. These agencies help brands reach their target audiences more effectively by utilizing data-driven insights and innovative techniques tailored for the digital world.
What Do OTT Marketing Agencies Do?
OTT marketing agencies provide specialized services for the modern-day viewer. Some of these services include:
Expertise in Digital Advertising
OTT marketing agencies possess a deep understanding of digital advertising trends and technologies. They focus on creating campaigns that resonate with viewers on platforms like Netflix, Hulu, and YouTube, ensuring your brand stands out in a crowded marketplace.
For example, Online Optimism creates captivating, unskippable OTT ads that are designed to engage viewers across a variety of devices, including game consoles, DVR set-top boxes, and mobile apps such as YouTube. They help small businesses tap into the streaming movement and effectively target the 18-34 demographic.
Data-Driven Strategies
These agencies utilize advanced analytics to inform their marketing strategies. By analyzing viewer behavior and preferences, they can create targeted campaigns that maximize engagement and conversion rates.
Keynes Digital excels in providing real-time analytics through programmatic channels, allowing brands to measure their growth and digital conversion effectively. Their emphasis on impactful programmatic media strategies helps brands maximize their budget and reach their target audience efficiently.
Creative Content Development
OTT marketing agencies are adept at producing high-quality, engaging content that captures viewers' attention. This includes video ads, interactive content, and social media campaigns designed to enhance brand visibility.
For instance, Moburst is known for its precision-targeted campaigns and tailored creative assets that align with the specific needs of streaming channels and audiences. Their creative approach blends performance marketing outcomes with awareness-building results, ensuring a well-rounded campaign that delivers real results.
Holistic Campaign Management
Many OTT agencies offer full-funnel marketing services, meaning they can manage everything from initial strategy development to execution and performance analysis. This comprehensive approach ensures your marketing efforts are cohesive and aligned with your business goals.
Click Here Digital, for example, provides an end-to-end service that includes purchasing ad inventory directly from channels, ensuring cost-effective rates, and using advanced fraud prevention technology to protect CTV campaigns. Their thorough analysis and ongoing optimization efforts help businesses grow their brand through strategic OTT advertising.
Adaptability to Trends
Finally, OTT marketing agencies stay ahead of trends to ensure your campaigns remain relevant. They can quickly pivot strategies based on emerging technologies and changing viewer preferences.
Over The Top Marketing specializes in segmentation and microtargeting, allowing advertisers to reach specific audiences and adapt quickly to new trends. They utilize near real-time data to refine campaigns and maximize ad spend, ensuring that brands stay ahead in the competitive OTT space.
- What Is Over-the-Top (OTT) Marketing?
- What Are Over-the-Top Marketing Agencies?
- What Do OTT Marketing Agencies Do?
- Top OTT Marketing Agencies for 2024
- 1. Moburst
- 2. Online Optimism
- 3. Over The Top Marketing
- 4. Click Here Digital
- 5. Keynes Digital
- 6. DesignLoud
- 7. Substance Communication
- 8. Adly Media
- 9. Target River
- 10. Digital Elevator
- Tips to Pick the Right OTT Marketing Agency
- Wrapping Up
- Frequently Asked Questions
Top OTT Marketing Agencies for 2024
1. Moburst
As one of the leading OTT marketing agencies, Moburst is known for transforming the TV advertising landscape with its precision-targeted campaigns that deliver real results. Their expertise in OTT advertising allows them to create tailored creative assets that are well-suited to the target audience and streaming channels. By tracking and measuring everything, they can ensure maximum ROI for every dollar spent.
Moburst’s unique approach to OTT marketing blends performance marketing outcomes with awareness-type results, making them a go-to agency for businesses looking to expand their audience and grow their brand. They work with a range of channels, and offer weekly progress and performance reports to keep clients informed and allow for ongoing optimization.
Channels: Chromecast, TV, Roku, Smart TVs.
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
2. Online Optimism
Online Optimism is a cutting-edge marketing agency that specializes in creating captivating, unskippable OTT ads for brands looking to access streaming audiences. With their expertise in OTT advertising, they can access video ad inventory on a range of devices, including game consoles, DVR set-top boxes, and mobile devices with apps such as such as YouTube.
The team at Online Optimism crafts a clear and creative advertising strategy that engages viewers and effectively sells your brand within the ad’s timeframe. They can help local retailers and small businesses tap into the streaming movement and reach the coveted 18-34 demographic who are increasingly streaming media through apps via OTT. Online Optimism measures ad success through OTT metrics, enabling businesses to reach new audiences that traditional TV advertising cannot.
Channels: Apple TV, Android TV, Amazon Fire TV, Roku, Chromecast, YouTube.
Online Optimism
Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...
10 - 50
Our offices are located in New Orleans, LA, and Washington, D.C.
Best for:
Medium and Small Business
Online Optimism
Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...
3. Over The Top Marketing
Over The Top Marketing is an OTT/CTV media buying agency that specializes in helping businesses engage with their online audiences across all devices, including streaming TV services, mobile devices, and tablets. With a focus on segmentation, microtargeting, and in-market and affinity indicators, they enable advertisers to reach specific audiences and maximize their ad spend.
Over The Top Marketing is committed to providing full transparency and constant communication with clients, making them a reliable and accountable agency. They have an impressive roster of clients, including Blue Man Group, Mark Cuban Companies, and WeedMaps. By utilizing OTT platforms, brands can access near real-time data and reach specific demographic subsets based on user-generated data.
Channels: Roku, AppleTV, gaming consoles, social media campaigns, programmatic ads, and more.
4. Click Here Digital
Click Here Digital is a leading OTT/CTV media buying agency that specializes in streaming TV advertising. As an agency that works with smart TVs, streaming services, and gaming consoles, Click Here Digital harnesses the power of high-growth advertising channels to ensure clients reach quality audiences. By purchasing ad inventory directly from channels and cutting out middlemen, Click Here Digital can offer some of the lowest rates in the industry.
One of Click Here Digital’s strengths is its commitment to quality assurance. As a part of the agency’s standard service offering, Click Here Digital uses protection technology with the only fraud prevention accredited by the Media Rating Council. This ensures that CTV campaigns are pre-screened and protected. The agency’s comprehensive approach includes a thorough analysis of a business and its fit with different DV advertising strategies, competitive analysis, benchmarking, Google analytics integration, daily account management, bi-weekly client meetings, and end-of-month performance reports.
With the continuing trend towards digital TV, Click Here Digital provides businesses with an excellent option to establish and grow their brand through CTV/OTT advertising. The agency partners with a range of channels to help clients harness the audience of live sports programming to strengthen their brand.
Channels: ESPN+, Hulu, Sling, YouTube, DirectTV, Fubo, and others.
5. Keynes Digital
Keynes Digital is an OTT agency that offers real-time analytics to help brands measure their growth through programmatic channels. The agency focuses on providing clients with cost-effective solutions that maximize their budget, with an emphasis on impactful programmatic media strategies. They stand out for their seamless tracking of the marketing process, which enables growth measurement and digital conversion analysis. The agency also partners with the latest technology platforms to make running programmatic campaigns easy.
Keynes Digital is committed to providing clients with trackable metrics and expertise on how to effectively target specific audiences for maximum engagement. Their focus on sustainable and cost-effective methods benefits cord-never and cord-cutters who may be difficult to reach through traditional means. With the growing popularity of the OTT market, Keynes Digital has the necessary knowledge and skills to offer a full-stack benefit to any OTT advertising business. Their experience working with premium networks and expertise in planning and managing advertising campaigns has earned them recognition in the industry. Keynes Digital’s strategic approach allows marketers to easily plan advertising campaigns tailored to their brand’s unique needs and target the maximum audience through a single source.
Channels: Netflix, Amazon, Disney+, Hulu, HBO Max, ESPN+, Peacock.
6. DesignLoud
DesignLoud has been helping businesses grow through advertising since 2011. The agency offers experienced professionals who know how to create effective ads and campaigns for both Connected TV and Over-the-top (OTT) mediums. With expertise in two different areas at once, DesignLoud makes it easier for new and burgeoning businesses to stay ahead of competitors.
The team has experience working with both CTV and OTT advertising and offers custom video creation tailored towards what clients want to sell or promote. It allows clients to track the return on their investment and provides geo-targeting options to ensure the right audience sees their ads. DesignLoud is recognized for its high-quality work, reasonable prices, and speedy work. Clients appreciate the agency’s professional and knowledgeable team and transparent branding.
DesignLoud’s clients include small businesses and entrepreneurs looking to expand their reach through advertising. The agency is dedicated to creating effective ads and campaigns that help businesses grow. The agency’s fans rave about its quality work, reasonable prices, and speedy turnaround time.
Channels: Connected TV, OTT.
7. Substance Communication
Substance Communication is a reputable agency renowned for producing top-notch and impactful radio ads in India. Their proven track record of success has made them a go-to agency for businesses looking to create radio ads that are memorable and effective. Substance Communication boasts a team of seasoned professionals who handle everything from ideation to execution, ensuring that clients’ ads are on the air and delivering results.
The agency also offers expertise in OTT platform advertising, which is increasingly becoming a vital channel for businesses to reach consumers. With more people switching to OTT platforms for their entertainment needs, brands need to tap into this new and growing channel to drive sales and awareness. Substance Communication offers various types of OTT platform advertising, including video pre-roll, display ads, and native advertising. The most common form of OTT platform advertising is video pre-roll, where short ads are placed before the start of a video. Display ads can be placed on the platform’s homepage or within specific content categories. The agency’s flexible approach allows businesses to tailor their campaigns to suit their unique needs.
Channels: TV, Radio & OTT.
8. Adly Media
Adly Media is a top-notch advertising agency in Jacksonville specializing in OTT and TV advertising, providing businesses with the latest data and best practices to capitalize on the opportunity presented by increased video streaming. The agency offers a variety of services to help clients unlock the full potential of TV and OTT ads.
Adly Media’s team of skilled marketers customize the approach to suit different budgets and goals, seamlessly managing OTT advertising for multiple target audiences. Their data-driven approach can influence various sales and marketing goals beyond just upper-funnel brand awareness. OTT ads use Over-The-Top video streaming platforms and devices to reach potential customers directly through the internet, bypassing traditional constraints like geography and broadcasting schedules.
With a deep understanding of various platforms and devices, Adly Media runs ads across all popular channels and devices, providing clients with more accountability and optimizing future ads. The agency’s expertise in OTT advertising is an advantage for businesses looking to increase brand awareness and reach potential customers. Adly Media provides 100% customizable and effective strategies to transform ads into brand awareness beacons, tapping into the vast customer base of 150 million subscribers across popular OTT and video streaming platforms.
Channels: Netflix, Amazon Prime, Hulu, Disney Plus, Apple TV Plus, HBO Now, Roku, NVIDIA Shield, Amazon Fire TV, Apple
9. Target River
Target River is a marketing agency that caters to a diverse range of clients, including businesses, non-profit organizations, school districts, and government agencies. One of their specialized offerings, TargetTV, provides videos to the right audience, regardless of where and how they are watching content.
Target River offers both TV ad campaigns and digital video marketing to ensure your message reaches the right audience at the most opportune time. With TargetTV, businesses can target their customers based on various characteristics like geographic location, interests, age, income, and more. The agency boasts a team of professional videographers and photographers capable of creating both live production and animated videos to suit your preferences.
TargetTV also offers additional services, such as linking viewers to your website or shopping page, capturing IP addresses for future retargeting, and generating traffic to your video channel. At Target River, you have access to a full-service marketing agency that provides effective tactics customized to fit your needs, ensuring you hit your target
Channels: Cable Broadcast, OTT, Connected TV, Social, In-App.
10. Digital Elevator
Digital Elevator is an agency that specializes in advertising on CTV and OTT platforms, offering expert media buying services. Their team can help you develop a media plan tailored to the unique opportunities provided by CTV, ensuring maximum returns on ad spend (ROAS).
With Digital Elevator’s programmatic TV advertising services, brands can engage viewers on the big screen or their favorite devices at the right moment. The agency offers multiple benefits of programmatic advertising, such as high digital video view time among US adults, high CTV ad spend poised for growth, and programmatic connected TV targeting reaching 78% of US households.
Digital Elevator employs various targeting strategies like 1st-Party Targeting, 3rd-Party Targeting, Page Context AI, and more, to help businesses leverage CTV or OTT advertising to reach the 87 million households that stream content. Through their services, advertisers can gain valuable insights into reporting, forecasting, and conversion data, resulting in more effective and efficient campaigns.
Channels: CTV
Tips to Pick the Right OTT Marketing Agency
Choosing the right OTT marketing agency can significantly impact the success of your brand's digital advertising efforts. Here are five essential tips to help you make an informed decision and find an agency that aligns with your goals and needs.
Evaluate Their Expertise in OTT Platforms
Make sure the agency has proven experience working with the OTT platforms that are most relevant to your target audience, such as Hulu, Netflix, or YouTube. Ask for case studies or client testimonials that demonstrate their success on these platforms. The right agency should be able to navigate the unique advertising landscapes of these services to ensure your brand message reaches the intended audience effectively.
For example, Click Here Digital is one OTT marketing agency that offers advertisements across a wide range of channels. From CNN to Roku, Sling, and ESPN, they guarantee high ROI from OTT advertisements.
Look for Data-Driven Capabilities
Choose an agency that uses advanced analytics to inform their strategies. This will ensure that your campaigns are targeted, effective, and provide measurable results. A data-driven approach allows the agency to refine and optimize campaigns based on real-time viewer behavior, leading to higher engagement and better return on investment (ROI).
Check Their Creative Portfolio
Review the agency’s past work to see if their creative style aligns with your brand’s vision. High-quality content is key to engaging your audience on OTT platforms. Look for diversity in their portfolio, ensuring they can produce content that is both innovative and versatile across different OTT channels, resonating with your specific audience demographics.
For example, Keyness Digital collaborated with a prominent sunglass company to address their struggles with Connected TV (CTV) campaigns, which had previously underperformed. The brand, contemplating abandoning CTV altogether, sought Keyness Digital's expertise to build awareness beyond their peak summer season.
Keyness Digital was approached to revitalize the brand's marketing strategy and renew their confidence in the CTV channel.
Keyness Digital prioritized affinity-based audiences during off-peak months, focusing on themes of adventure, affordability, and travel to capture high-indexing prospective users. They also diversified audience marketing by expanding into the female market, curating campaigns that resonated with this demographic while maintaining the core themes.
Additionally, Keyness highlighted the brand’s product variety by launching a Snow Goggles campaign, which expanded exposure to the ski and snowboard community, further strengthening the brand's reach during non-peak periods.
The renewed CTV strategy led to a 17% increase in transactions within the first month and a 45% increase in transactions from the female-focused campaign.
Assess Their Full-Service Offerings
Consider whether the agency provides comprehensive services from strategy development to execution and analysis. A full-service agency can manage your campaign holistically, saving you time and resources. This means they can handle everything from creative development to media buying and performance tracking, offering you a seamless experience and ensuring all aspects of your campaign are cohesive and aligned with your business objectives.
Ask About Adaptability and Innovation
Ensure the agency stays ahead of trends and can quickly pivot strategies as the digital landscape evolves. This adaptability is crucial for keeping your campaigns relevant and effective. An innovative agency will continuously test new approaches and incorporate the latest technologies to ensure your brand remains competitive and resonates with modern viewers, even as consumer preferences shift.
Wrapping Up
Selecting the right OTT marketing agency is crucial for reaching your target audience effectively in the rapidly evolving digital landscape. By evaluating their expertise, data-driven capabilities, creative portfolio, and adaptability, you can ensure your brand's success on streaming platforms. Our curated list of the top 10 OTT marketing agencies will help you get the most out of your OTT advertisements.
Frequently Asked Questions
What role do OTT marketing agencies play in the development of marketing strategies?
OTT marketing agencies play a critical role in the development of marketing strategies by providing expert guidance, insights into audience behavior and preferences, and recommendations on the most effective channels and tactics to reach target audiences and achieve specific marketing goals.
How do OTT marketing agencies help businesses optimize their advertising spend?
OTT marketing agencies help businesses optimize their advertising spend by analyzing data from OTT platforms and other sources, identifying the most effective channels and tactics, and making adjustments to campaigns in real-time based on performance metrics.
How do OTT marketing agencies help businesses build brand awareness?
OTT marketing agencies help businesses build brand awareness by creating engaging content, using advanced targeting and retargeting techniques, integrating promotions across multiple touchpoints, and leveraging the power of social media and influencer marketing.
What are the common challenges of OTT marketing campaigns?
Common challenges of OTT marketing campaigns include platform saturation and competition, ad fatigue, ad-blockers, privacy concerns, and rapidly changing viewer habits and preferences.
What is OTT in marketing?
OTT (Over-The-Top) in marketing refers to delivering content directly to viewers via the internet, bypassing traditional cable or satellite TV. It includes platforms like Netflix, Hulu, and YouTube.
What is the difference between CTV and OTT?
CTV (Connected TV) refers to TVs connected to the internet, enabling access to OTT content. OTT is the method of delivering content, while CTV is the device used to watch it.
