Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Web Development & Design experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Web Development & Design landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Thrive Internet Marketing Agency, Duck.Design, and NinjaPromo undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Web Development & Design and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Web Development & Design landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Web Development & Design agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Web Development & Design needs. Here’s how we assess the various agencies like Thrive Internet Marketing Agency, Duck.Design, and NinjaPromo:
The first interaction potential clients often have with a real estate business is not a handshake at the office door, but a mouse click that opens a webpage. According to the National Association of Realtors, 100% of home buyers now start their search online, with 41% beginning by looking at properties for sale, and 52% finding the home they want to purchase through the web. This emphasizes the importance of a well-designed, intuitive, and conversion-focused website.
This is where real estate web design agencies come into play, by offering expertise that marries aesthetics with functionality to drive tangible results. These agencies specialize in creating visually stunning websites designed to generate leads and boost conversions. They understand the unique needs and nuances of the real estate industry, ensuring they create websites that resonate with their target market. From seamless property listings to interactive virtual tours, they focus on delivering user experiences that exceed expectations and turn visitors into buyers.
Top Real Estate Web Design Agencies
A stellar real estate website designed by a competent agency can be a game-changing asset that drives customer acquisition, strengthens brand image, and ultimately contributes to the business's bottom line.
This article aims to guide business owners in their pursuit of the best real estate web design agencies, each characterized by their creative vision, industry knowledge, and proven ability to deliver measurable results. Here are the top 12 real estate web design agencies you should consider for your business.
1. Thrive Internet Marketing Agency
Average Hourly Rate: $100-$149
Average Project Cost: $1,000+
Location: Arlington, Texas
Thrive is a Texas-based web design agency that was launched in 2005. It specializes in empowering real estate businesses to capture high-converting leads through customized and innovative digital strategies. They pride themselves on their in-depth understanding of the dynamic real estate industry and their ability to create unique, user-friendly websites that reflect the brand’s voice. They currently have around 220 employees across 34 US states and are located in 10 various countries.
Thrive ensures that every website they deliver is 100% unique by collaborating closely with their clients. They follow best practices to create responsive designs that work seamlessly on all devices, improving user experience and navigation. Their services also include SEO and PPC, social media marketing, and content writing to enhance online presence and engagement.
In addition, Thrive offers custom Shopify themes and ecommerce web design to help businesses build strong brand identities and attract ideal audiences. Their team of WordPress experts also provides the best CMS for managing content.
Proven real estate web design results include a significant reduction in the client’s cost per lead and an increase in full video views. They also offer transparent reporting, constant improvement, and stellar customer service, demonstrating their dedication to client satisfaction and success.
Why Work with Them
Thrive’s team of tech-savvy experts stay up-to-date on digital trends—from the newest Instagram features to emerging AI technologies. With their assistance, real estate agents can simultaneously have a professional website and broaden their social media reach. Thrive’s innovative strategies drive engagement and leads, keeping clients ahead of their competitors.
Notable Work
HomeFirst
HomeFirst is a real estate agency that wanted to acquire more qualified leads for buying and renting homes. They searched for ways to enhance their reputation by showcasing their excellence in updated properties, customer service, and affordable pricing. The goal was to match or even undercut the pricing of the same properties of their competitors in the area. To achieve this, they collaborated with Thrive to develop a strategy that would increase their lead generation through digital means.
Thrive’s approach was to create a multi-step process to move potential customers through the marketing funnel, from brand awareness to conversions. Moreover, they integrated HomeFirst’s CRM system with Facebook Lead Ads to establish efficient lead management. This streamlined process ensured that the sales team quickly followed up on leads to improve customer service and conversion tracking.
Thrive’s solutions gave fast and positive results to HomeFirst. In just 22 days, HomeFirst experienced significant growth in lead acquisition with 43 leads at a cost per action of only $5.95. The campaigns also achieved a click-through rate (CTR) of 4.11% and a cost-per-click (CPC) of $0.48, which is within industry benchmarks. The integration of social media ads with the CRM system proved to be an effective solution in tracking leads and enhancing the customer service of HomeFirst.
Here’s What Their Team Has to Say…
“So many other agencies rely on a one-size-fits-all approach, often offering you the same strategy and cookie-cutter website as your competitor down the road—not Thrive. We’re not a static company. We have the experience and experts to build a custom website and use multiple digital marketing strategies to assist any size company in any industry. We’ll map out a clear path and show you what it will take to get there. Should you focus on SEO or pay-per-click? Have you leveraged your email marketing in the best way? What keywords are you missing out on? The right mix is different for every business. We clearly explain the why behind our recommendations. We pride ourselves on relationships and results and have helped many clients exceed their goals.”
Services:
- SEO & PPC
- Social Media Marketing
- Web Design and Development
- Content Writing
2. Duck.Design
Average Hourly Rate: Undisclosed
Average Project Cost: $1,000+
Location: London, England
Duck.Design is a comprehensive design agency based in London, UK. They specialize in developing various types of digital assets, from online stores and corporate websites to promotional pages and user-friendly web portals. The company currently has around 200 employees.
Duck.Design has a proven proficiency in building compelling websites that for real estate businesses. They try to mirror their clients’ brands and effectively solve their marketing issues. Their adept handling of complex information and building intuitive navigation makes the browsing experience effortless for the user, thereby improving customer engagement and conversions.
Duck.Design also offers a slew of services like graphic design, web design, branding, product design, and UX/UI design. This helps businesses or products to have unique advantages that boost their appeal to their audiences.
Why Work with Them
Duck.Design provides flexible plans with unlimited design requests for a flat monthly fee and same-day delivery. This is an ideal choice for real estate agents who want to get things done fast and on-the-fly.
Notable Work
CarteSoft
CarteSoft is an IT company that had a problem of creating a more user-friendly platform that caters to both novice and advanced users. Because of this, their website experienced high bounce rates and less engagement. To solve this, they asked Duck.Design’s assistance to make their platform more interesting and usable. Duck.Design provided the following services: branding and visual identity, wireframe refinement, module redesign, and assistant mode addition.
Duck.Design’s strategic approach was to change CarteSoft’s design to better align with the company’s brand. They added an Assistant or Wizard Mode to guide new users and make the experience more efficient. The modules were also redesigned to make them more accessible and easier to use.
The results of Duck.Design’s strategy was favorable to CarteSoft. For instance, they saw a 30% increase in website traffic due to a more intuitive user experience, garnering 4,000 visitors. The engagement rates grew to 3%, and their users were spending 5% more time on the platform than before. The company also recorded 150 new registrations in the first month, and they saw a 2.5% increase to their click-through rate.
Lumara
Lumara is a platform for real estate crypto transactions. They wanted a redesign for their platform to communicate their principles of cleanliness, ease of use, and professionalism to their clients.
They partnered with Duck.Design to achieve these objectives. The first thing that Duck.Design did was to create a logo for Lumara that combined real estate and cryptocurrency through clean lines and up-to-date typography. Moreover, the web design was focused on easy navigation and a structured layout that is consistent with Lumara’s values. Detailed and responsive user interfaces were also developed for property listings and transaction dashboards that are compatible with all devices.
Overall, Duck.Design provided branding, web design, UX/UI design, graphics, and platform design to Lumara. Their efforts resulted in a 70% increase in Lumara’s brand recognition. User interactions rose by 25%, which reflected higher engagement. Additionally, monthly active users grew by 40% after launch. These outcomes showed that Duck.Design and Lumara’s collaboration was a success in making a new platform that can attract new customers and retain their existing customer base.
Here’s What Their Team Has to Say…
“A business’s website often serves as the first point of contact; it reflects your brand and determines user engagement. Website redesign isn’t just about updating styles—it’s about reimagining your site from the ground up to enhance functionality, boost traffic, and ensure your online presence makes a powerful first impression.”
Services:
- Graphic Design
- Product Design
- UX/UI Design
- Web Design
- Branding
3. NinjaPromo
Average Hourly Rate: $72 – $98
Average Project Cost: $7000+
Location: London, England
NinjaPromo is a marketing agency based in London, United Kingdom. It was established in 2017. It provides an extensive selection of services, including advertising, web design, SEO, social media marketing, video production, and branding. The company currently has around 200 employees.
NinjaPromo excels in creating user-friendly and visually appealing websites for real estate businesses. Their focus on optimizing search engines and mobile devices aims to deliver an excellent user experience and draw more relevant traffic. Their multi-disciplinary team brings together technical and marketing expertise to attract, captivate, and convert customers.
From initial concept to ongoing maintenance, NinjaPromo offers a comprehensive suite of services. They combine robust marketing strategies and compelling website copywriting to keep visitors engaged and convert them into leads. Their SEO experts ensure your website reaches the top of search engine results, and their ongoing maintenance solutions guarantee your site continues to deliver optimal performance and ROI.
Why Work with Them
NinjaPromo provides an all-in-one marketing solution, with a team of experts who bring together the best in modern design trends and innovative technology. This is useful for real estate businesses that want to pick and choose specific features and marketing tools.
Notable Work
Photonic
Photonic is a cutting-edge mobile trading app for tokens built on quantum tech and Stellar blockchain. The app needed a strong visual identity to stand out in the competitive crypto space. It needed a cohesive branding and design that could relay both its advanced technology and ease of use.
NinjaPromo was brought in to develop Photonic’s branding and app design like its logo, style, and overall UI design. The team chose a minimalistic, modern design with light colors and rounded corners to show the simplicity and tech-centric nature of the app. In addition, a clean user interface was created, which focused on intuitive navigation with a “Balance” screen and clear menu options.
As a result, the final design successfully combined modern aesthetics with functionality. For instance, they merged the shape of a crypto coin and the letter “P” to showcase a strong crypto feel. The minimalistic interface and the Rota typeface also provided a beautiful yet easy-to-use experience. This allowed users to effortlessly access account and wallet settings while tracking their balance and assets.
ARCHICAD MASTER
ARCHICAD MASTER is a professional study platform for architects and designers. They needed a visual identity that would reflect their brand’s technical proficiency and creativity. The challenge was to create a look that was sleek and modern, yet professional enough to appeal to its target audience of professionals.
To realize this, they reached out to NinjaPromo for assistance. The first thing that NinjaPromo did was to incorporate a refined monogram and the Mulish typeface—a minimalist sans-serif font chosen for its versatility in both display and typography. To complete the redesign, they also used a single-element pattern to unify the brand’s aesthetic and ensure a sophisticated yet approachable look.
The result was a branding that combined both professionalism and creativity, which perfectly captured the essence of ARCHICAD MASTER.
Services:
- Advertising
- Search Engine Optimization
- Social Media Marketing
- Video Production
- Branding
4. Conversion
Average Hourly Rate: $150 – $199
Average Project Cost: $10,000
Location: Vancouver, Canada
Conversion is a conversion optimization-focused agency based in Vancouver, Canada. It was established in 2007. It delivers high-converting experiences to businesses worldwide. They offer services such as conversion rate optimization, UX research, CRO training, enterprise program consulting, and many more. They have served leading brands such as Microsoft, Facebook, Canon, Google, and Just Eat.
Conversion’s design process fundamentally differs from the norm by prioritizing conversion. Their UX design team, with vertical expertise in real estate, creates quality products swiftly, helping businesses reach their market faster.
Over the past fifteen years, their work within a diverse range of industries and experimentation programs has generated well over $2 billion in additional revenue for their clients. This speaks volumes about their potential to design cutting-edge web experiences that attract relevant traffic and generate high-quality leads.
Why Work with Them
Conversion stands out with its data-driven approach of A/B testing, which optimizes websites to perform at their maximum potential. This approach believes that the best possible user experience is achieved by testing and refining every element of a website. This method is particularly effective in industries like real estate, where buyers take their time before making a choice.
With Conversion’s experimentation strategy, your website can have tailored features that cater to potential buyers. From browsing listings to making a purchase, these elements help guide your visitors through their buying journey.
Notable Work
The Motley Fool
The Motley Fool is a financial services company that was established in 1993. They’re focused on creating a top-notch user experience and increasing customer lifetime value. The company had everything for a successful experimentation program. However, they needed more resources to be as profitable as possible.
Because of this problem, they consulted Conversion for help. Initially, Conversion observed that The Motley Fool had no clear call to action (CTA) for premium services. There was no clear way to conversion and little indication of obtainable services.
As a solution, Conversion created a clear “Latest Stock Picks” CTA in The Motley Fool’s site-wide navigation. When clicked, this would send users to the premium services section. This section shows information about the other offerings of The Motley Fool as well as a “Sign up Today” call to action. The addition of the “Latest Stock Picks” CTA was a variation to the control aspect of Conversion’s experimentation, which is the company’s existing website.
The result of Conversion’s experiment was an 11.2% increase in transactions. The previous confusion that users experienced in the sign-up process was effectively removed.
Dollar Shave Club
The Dollar Shave Club (DSC) faced issues with its internal A/B testing tool, which stopped the company’s ability to prioritize and launch meaningful experiments. The tool’s reliance on engineering resources caused a backlog of smaller test opportunities, limiting innovation and experimentation. The DSC’s leadership sought help from Conversion to drive a swift ROI and create a high-velocity experimentation program for them.
Conversion’s solution was to leverage foundational research to guide their work. They focused on overcoming the resistance of men to change their grooming and purchasing habits. Initial experiments targeted the brand’s emotional connection to customers by improving its tone to align with DSC’s playful brand voice. This led to a 5.24% increase in subscriptions.
Another experiment done was the restructuring of the subscription funnel to emphasize individual products and fragment rewards. This resulted in an 11.2% conversion boost. By continuously iterating on these experiments and the UX, Conversion continued to improve conversion rates.
In just three months, Conversion generated enough revenue to cover both the cost of DSC’s services and their A/B testing tool for the entire year. In addition, there was a 17% increase in subscription conversion rates due to a series of successful tests. These achievements allowed DSC to expand its experimentation program, driving customer insights and informed decision-making across different departments.
Awards and Recognition
In June 2024, the Conversion team attended Experimentation Elite, the UK’s top experimentation conference. The company bagged a total of three prestigious awards. First, they won the “Agency Team of the Year” award, which highlighted the company’s unwavering dedication, innovation, and collaborative spirit in delivering outstanding client results. Moreover, Edmund Beggs was honored with the “Industry Contribution Award” for his work on the Levers framework, which further strengthened the company’s influence on the industry.
In addition, Steph Le Provost and her team garnered the “Charity/Education Campaign of the Year” awards for their impactful work with Perlego, showing the power of digital experimentation in driving positive results. These achievements reflect the team’s hard work and commitment to innovation and the satisfaction of their clients.
Services:
- Conversion Optimization
- UX Research
- CRO training
5. Clay
Average Hourly Rate: $150 – $199
Average Project Cost: $50,000
Location: San Francisco, California
Clay is an international design agency based in San Francisco, California. Today, the company has 78 team members all over the world. Clay’s clientele includes some of the most innovative startups and established brands.
Clay provides high-quality services to their business clients such as branding, UX/UI design, and web design. Their experienced marketing team and professional client management have garnered positive reviews from their clients. Moreover, they prioritize secure servers and premium designing tools to create the best websites.
Their design-first approach ensures a strong online presence that is essential to draw more relevant traffic, ultimately increasing the likelihood of converting visitors into leads.
Why Work with Them
Clay delivers a seamless user experience by combining AI, cutting-edge design, and technology. Their solutions offer tools to real estate clients for their virtual showrooms and property listings. They’re also experts in designing portfolios that engage potential clients.
Notable Work
Serena & Lily
Serena & Lily is a luxury home furnishings retailer that is based in California. The company wanted to improve its ecommerce experience by making an elegant and intuitive platform for its clients. They also had problems streamlining the purchasing process to make a seamless shopping experience across all devices.
To address these problems, they asked Clay to help them. The first thing that Clay did was create a design that matched Serena & Lily’s brand identity. They accomplished this by adding airy layouts and subtle animations.
They simplified the buying process on Serena & Lily’s website by introducing a scrollable feed that allowed users to browse and preview products. They also put tools like banners and promotional blocks to easily market their products to potential customers.
The result of Clay’s efforts was a stylish and user-friendly website for Serena & Lily that boosted their online presence.
CafePay
CafePay is a platform for payroll, finance, HR, and tax compliance for the restaurant industry. They needed an update to their brand identity, which they’ll showcase on their marketing website. Their payroll management also needed a change by incorporating intuitive features.
The company then decided to work with Clay to accomplish these goals. Clay first created a new custom serif logotype for them that conveyed timelessness and sophistication. They then added a logo that shows an image of a clock to associate them with schedules. The typography combined old-style serif and sans-serif fonts that strike a balance between classic and modern elements. They also added welcoming photos and changed their color palette to be more relatable to their audience.
The result was a brand identity that reflected the company’s values, pursuit of innovation, and an easy-to-use platform.
Here’s What Their Team Has to Say…
“In the digital world, you may have the most beautiful logo, but your users won’t really care about it — what people care about is their experience with your product. So on par with usability, stability, and how your product works — we have to take care of how your product feels — that’s what people are going to remember and associate with your product and ultimately with your brand. So when we work on branding for digital products, we not only define logotypes, typography, and colors, we need to think about all the pieces of digital facades — iconography, for sure, but also the pace and flow of all interactions, elements of design that provide an invisible guidance for users, and special moments of delight that we tie with the most important parts of experience — so as our client you are in control of what and how people are going to think and remember about your product and your brand. We believe that today user experience is a part of a brand — an even more important one compared to traditional elements like logotypes and app icons.”
– Dmitry Tsozik, Design Director and Co-Founder of Clay Global.
Services:
- UX/UI Design
- Web Design
- Branding
6. Online Optimism
Average Hourly Rate: $50 – $99
Average Project Cost: $1,000+
Location: New Orleans
Online Optimism, based in New Orleans, United States, is a versatile digital agency offering a broad range of services, including web design, advertising, social media marketing, content marketing, and pay-per-click campaigns. Their web design team is known for the seamless integration of form and function to create user-friendly websites.
These sites are optimized for easier navigation and sorting of residential and commercial listings.
The company has a track record of successfully redesigning real estate websites to create user experiences that highlight the company’s history, knowledge, and expertise in real estate. They also offer robust SEO services, which help businesses rank better in search engine results, thereby increasing visibility and driving more traffic and leads.
Services:
- Web Design
- Advertising
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- PPC
7. Moburst
Average Hourly Rate: $150 – $199
Average Project Cost: $25,000+
Location: New York
Operating out of New York, NY, United States, Moburst is a mobile-first, digital creative agency that helps companies achieve substantial business growth. The agency offers a wide range of services to its clients, including mobile & app marketing, advertising, social media marketing, web design, and web development.
Moburst’s emphasis on creating captivating and engaging platforms fosters strong relationships between businesses and customers. Their ability to deliver tailored experiences for each user stems from their extensive experience in redesigning hundreds of apps, A/B testing, and optimizing every feature across different verticals.
In addition, Moburst partners with globally recognized brands such as Google, Uber, Discovery, Fiverr, Sony Music, and Nielsen to solve mobile challenges and enhance KPIs. Their innovative solutions seamlessly connect brands with highly targeted audiences. As a result, they convert these audiences into loyal users, drive traffic, and generate leads.
Services:
- Mobile & App Marketing
- Advertising
- Social Media Marketing
- Web Design
- Web Development
8. Neuron
Average Hourly Rate: $150 – $199
Average Project Cost: $25,000+
Location: San Francisco, California
Based in San Francisco, California, Neuron specializes in UX, UI, and web design. Their team comprises a dynamic mix of industry experts who are adept at creating best-in-class digital experiences to help businesses thrive in the digital world.
Neuron helps real estate businesses capture more relevant traffic and convert them into leads by enhancing the user experience, interface, and overall web design of their digital platforms. Their expertise lies in designing world-class business and enterprise tools that increase productivity, sales, and business intelligence. They work closely with real estate companies to redesign their websites by adding new features or helping them launch new products. Their approach ensures the businesses they work with are set up for success in today’s digital landscape.
Services:
- UX Design
- UI Design
- Web Design
9. Humbleteam
Average Hourly Rate: $50 – $99
Average Project Cost: $25,000+
Location: New York
Humbleteam is an innovative web design agency based in New York, United States. Over the past five years, they have successfully launched over 100 digital products, assisting clients in a wide variety of industries. As experts in product design and strategy, they help their clients in finding solutions to their marketing problems. This versatile agency is especially proficient in helping real estate businesses generate more traffic and leads through effective UX/UI and digital branding.
Their ability to create strong brand identities allows them to effectively connect with their audience. Humbleteam also offers remote design teams that cater to both startups and Fortune 500 companies. Their comprehensive approach ensures scalable, high-quality products that meet the specific needs of their clients.
Services:
- Product design and strategy
- Digital branding
- Remote design teams
10. Clever Code Lab
Average Hourly Rate: $25 – $49
Average Project Cost: $5,000+
Location: Poltava, Ukraine
Clever Code is a web development, graphic design, and web design agency based in Poltava, Ukraine. They pride themselves on creating beautiful, user-friendly designs and high-quality code that can thrive on the internet.
They offer real estate companies a comprehensive suite of design and development services. From prototyping to product support, Clever Code delivers designs that are simple, inspiring, and user-friendly. They understand that a B2B website doesn’t have to be ‘Boring to Boring,’ and use minimalist design, interactive elements, and user-focused digital experiences to blow competition out of the water. By providing a visually engaging platform, they help real estate businesses turn heads, gain market share, and outrank competitors.
Services:
- Web Development
- Graphic Design
- Web Design
11. Berbay Marketing & PR
Average Hourly Rate: Undisclosed
Average Project Cost: Undisclosed
Location: Los Angeles
Berbay Marketing & PR, a Los Angeles-based agency with a compact yet highly skilled team of 2-9 employees, specializes in delivering web design services for real estate firms. Their strategic approach helps firms demonstrate their expertise, leadership, and energy in the industry while serving as a centerpiece for online marketing and social media campaigns.
Berbay’s real estate web design options include revitalization and designing a new website based on your current site’s architecture. They effectively use case studies, testimonials, success stories, and blogs to validate your position and showcase your expertise in the real estate industry. Their strategic placement of fresh and relevant content, combined with insightful commentary, generates leads translating into new business opportunities. Additionally, they enhance your site’s design to keep it engaging and easy to navigate, retaining potential clients.
With a proven track record of increasing brand visibility through media placements, speaking opportunities, and creative newsletter campaigns, Berbay is the go-to web design agency for real estate firms seeking substantial results.
Services:
- Website Design and Revitalization
- Public Relations
- Social Media
- Search Engine Optimization
- Marketing Materials
- Advertising
- Nominations & Rankings
- Speaking Engagements
12. JSL Marketing
Average Hourly Rate: $100 – $149
Average Project Cost: $5,000+
Location: Dallas, Texas
Dallas-based JSL Marketing is a full-service agency offering web design solutions primarily for commercial real estate businesses. With a robust team of 10-49 employees, they leverage digital technology to design scalable, lead-generating property developer websites.
JSL’s services go beyond basic web design to facilitate a transformation in how your commercial real estate broker website functions. They focus on creating a site that lets you display information to potential clients quickly and effectively, streamlining your business process. Their customized WordPress builds offer secure and reliable hosting, third-party compatibility, mobile responsiveness, advanced coding standards, Google Analytics integration, E-commerce options, and an SEO-friendly process.
In addition to designing websites, JSL also offers photography and video production services, brand development, social media marketing, email marketing, and content marketing. They emphasize the use of high-quality visuals to enhance your brand’s message, and SEO writers to generate keyword-rich content for better rankings and lead generation.
JSL’s expertise extends to promoting the designed website through various channels, ensuring it is seen by your target audience. They combine industry-specific knowledge with cutting-edge marketing tactics, enabling commercial real estate businesses to showcase properties and close deals more effectively.
Services:
- Website Design and Development
- Brand Development
- Social Media Marketing
- Email Marketing
- Content Marketing
- Search Engine Optimization
- Photography & Video Production
- Google Analytics Integration
- E-Commerce Options
Expert Insights: How Real Estate Web Design Agencies Produce Lasting Results
We spoke with the experts in NinjaPromo and Clay about their strategies and solutions for addressing the challenges faced by their real estate clients. Here are their insights:
IMH: How do you usually address your clients' problems? What strategies do you use when designing real estate websites?
NinjaPromo:
Our flexibility and adaptability allow us to respond promptly to individual client requests and market developments. We offer a transparent payment system, all advertising budgets and third-party budgets do not include commissions, [and] payment is made only for the hours worked by our team. Following the initial 24-hour period, each client is assigned to our strategist, who begins planning the optimal course of action to achieve the client's objectives.
When we design a website, we pay a lot of attention to the user journey, the speed at which pages load, the presence of all the necessary CTAs on the pages, and the most concise and interesting presentation of information about the offer. Later, we conduct A/B testing of individual pages and blocks of CTAs, as well as A/B testing of ads, to understand which variation of page design works best for the target audience.
When working with our property clients, we take great care to analyze the market, geography, competitors, and target audience for each individual project. We try to use the best practices that have already proven themselves in the market, namely PR and publications in industry media, working with opinion leaders, SEO to generate organic traffic, paid advertising to attract low-cost and interested leads. We also advise the sales team to ensure that incoming leads have a high conversion rate. And don't forget email marketing, which can help you increase repeat purchases and close the deal with hesitant leads.
The key objectives in customer relations correspond to each stage of the marketing funnel:
- Increase project awareness.
- Generate leads and increase sales.
- Create a superior user experience and generate repeat purchases.
Under each stage, there are intermediate goals for reach, number of subscribers, number of leads and sales, as well as audience loyalty and satisfaction metrics.
For NinjaPromo, quickly attending to their client’s needs is important to achieve their objectives. They are also proud of their transparent payment system that prevents clients from paying hidden fees. Plus, they make sure that their solutions are detailed and backed by rigorous testing and research.
Meanwhile, here is Clay’s reply about their strategic approach to their clients, using their real estate client, Eden, as an example:
Clay:
When solving clients' problems, we approach each project by deeply understanding their brand, target audience, and goals. For example, in the case of Eden, we merged contemporary IT aesthetics with classic design elements to create a modern yet timeless identity. This combination of simplicity and sophisticated design helps convey both professionalism and warmth, aligning with their values.
For real estate companies, we focus on creating user experiences that are personal, clean, and engaging. We utilized a limited color palette, minimalist graphics, and carefully selected typography for Eden to create a distinctive, approachable brand. Using Serif and Sans Serif fonts ensured elegance and readability, while a clear, friendly layout fostered ease of navigation.
We also incorporated three photographic styles, including homes and portraits, to highlight services and human connections, reinforcing the idea of helping people find their dream homes. This strategic approach blends aesthetics with functionality, creating a seamless and engaging user experience.
For Clay, working closely with their clients is necessary to achieve positive outcomes. They are also updated with web design trends and are not afraid to experiment with their approaches. They ensure that their designed websites are easy to use for their client’s customers.
IMH: What were the results of your assistance? How did your work help your clients achieve business growth, user engagement, or increase their sales?
Clay:
Our approach led to a clean, user-friendly website that showcased Eden’s services and fostered a personal connection with potential customers through clear messaging, engaging visuals, and evocative typography. This increased user engagement, as the website’s design made it easier for visitors to navigate, explore properties, and connect with the brand. The emphasis on homes, portraits, and botanical photography enhanced the emotional connection with users, which likely translated into stronger leads and sales growth.
The reimagined brand identity and website helped Eden boost its market presence, attract more potential buyers, and build trust with their audience.
Clay’s intervention provided Eden with an intuitive website that drives engagement with potential customers. They also designed a website that connects with their client’s users, which has generated more growth and leads.
Services Web Design Agencies Offer
Custom Search Platform for Property Listings
A custom search platform for real estate helps potential buyers or renters filter listings by location, price range, and property type (e.g., condo, house), to name a few. This allows users to narrow down their options quickly and efficiently, making their search process more focused. Moreover, this functionality improves user experiences, encouraging longer visits and higher chances of inquiries or appointments.
High-Quality Visuals for Property Visualization
High-quality visuals are important for showcasing real estate. The feature is helpful to users who want to explore the property remotely through high-resolution images, video tours, and 3D walkthroughs. These visuals can be the difference between a casual website visit and a scheduled property viewing, making them critical in driving conversions.
Social Media Integration
Sharing property listings is made easier with social media integration. These property listings can be posted on platforms like Facebook, Instagram, and LinkedIn. In addition, users can share listings with friends or family, and agents can reach a broader audience by promoting properties on social media. This integration also allows potential buyers to follow real estate updates, new listings, and open house announcements directly from their social feeds.
SEO Optimization
Real estate websites can benefit from SEO optimization by targeting property-related keywords such as “homes for sale in San Francisco” or “affordable condos in New York.” When a real estate company's website content, including meta descriptions and property listings, is optimized for search engines, it can attract potential buyers searching for properties in specific locations.
Lead Generation
In real estate, lead generation is important to get the potential buyers’ or sellers’ contact information. Features like inquiry forms on property pages, chatbots for instant assistance, and downloadable guides can help entice users to provide their details. These tools help agents or agencies build a database of leads that can become customers through follow-up calls, emails, or targeted marketing, which can increase sales.
Blogs/Resources
A real estate company’s website can be used to showcase blog posts or resources for customers to know more about them. In a specific section on the site, a real estate company can share property investment tips, buying guides, and updates on market trends. When potential buyers or sellers are educated through a real estate company’s blog, they’re more likely to engage and trust them for information.
Customer Testimonials and Reviews
In real estate, positive testimonials and client reviews help a company build trust and credibility with potential buyers or sellers. These testimonials or reviews can be stories of successful transactions, happy home buyers, or satisfied sellers. These often help real estate agencies convert their site visitors into clients, as these are considered social proof.
Tips for Choosing the Best Real Estate Web Design Agency
A reliable real estate web design agency can elevate your business by creating a professional and user-friendly online presence. These agencies assist companies in optimizing their website with custom search functionalities, stunning visuals, and lead generation tools to attract and engage potential buyers. Here are some tips to consider to help you pick the best real estate web design agency:
- Ensure They Offer CRM Integration
A powerful CRM system is vital for managing leads and client relationships in real estate. Choose a web design agency that can seamlessly integrate CRM tools into your website, enabling you to capture, track, and nurture leads effectively. - Check Their Experience with Lead Generation Tools
Lead generation is a top priority in real estate. Look for an agency with expertise in integrating tools like custom lead capture forms, property alerts, and chatbots, designed to engage visitors and convert them into qualified leads. - Evaluate Their Capability in Virtual Tour and Video Integration
In today’s market, virtual tours and videos are essential for showcasing properties. Ensure the agency is skilled in embedding high-quality, interactive virtual tours, 360-degree views, and video content that enhances the user experience and drives engagement. - Assess Their Knowledge of Mortgage Calculators and Financial Tools
Real estate websites often need financial tools, like mortgage calculators, to help users estimate costs. Choose an agency that can incorporate these features effectively, making your site a one-stop shop for potential buyers. - Look for Expertise in Local SEO Optimization
Local SEO is critical for real estate businesses. Ensure the agency has a strong track record in optimizing real estate websites for local searches, including creating localized content, optimizing Google My Business profiles, and building citations to improve local visibility.
Frequently Asked Questions
Why do real estate agents need a website in 2024?
A real estate website helps showcase properties, attract potential clients, and establish a real estate agent’s brand. This makes it an important tool for real estate agents to establish a strong online presence in 2024 and beyond.
What do real estate web design agencies do?
Real estate web design agencies create and optimize real estate websites. They design intuitive interfaces that allow potential buyers to easily search properties, view high-quality visuals, and access detailed information. These agencies also use advanced features like interactive property maps, virtual tours, and lead generation tools.
Real estate web design agencies also focus on SEO to improve their client’s website search engine visibility. They do this by adding relevant keywords, meta descriptions, and technical enhancements to generate traffic.
What are the best web design agencies for real estate in 2024?
Agency |
Strengths |
Weaknesses |
Thrive Internet Marketing Agency | Delivers highly customized, user-friendly websites that excel in lead generation. They also offer a full suite of services, from content creation to ecommerce. | Higher project costs might not suit small budgets. |
Duck.Design | Expert in creating intuitive, visually appealing websites that match your brand’s image. Great at handling complex information and enhancing user engagement. | Primarily serves small to medium businesses. |
NinjaPromo | Offers a broad range of services, including SEO, social media, and web design. Focused on engaging users and maintaining site performance. Strong SEO strategies. | Higher minimum campaign size may be prohibitive for smaller clients. |
Conversion | Specializes in conversion optimization with a stellar record of driving significant revenue increases. Known for creating high-impact web experiences. | Higher project costs may be a barrier for smaller businesses. |
Clay | Delivers top-notch UX/UI design with a strong focus on security and premium tools. Known for timely project completion. | High costs and best suited for larger enterprises rather than smaller or mid-sized businesses. |
Online Optimism | Great at blending form and function with a strong focus on real estate sites. Excellent SEO and user-friendly design. | Smaller team may limit capacity for large projects. Less emphasis on advanced design features compared to some competitors. |
Moburst | Mobile-first design specialists with a track record of working with major brands. Focused on user engagement and optimization. | High costs and minimum campaign size. Strong focus on mobile might not fit all needs. |
Neuron | Experts in UX/UI design with a focus on enhancing user experiences and boosting productivity. Works closely with clients on specific challenges. | Higher costs and minimum project size might not be ideal for smaller businesses. |
Humbleteam | Skilled at building strong brand identities and scalable products. Works well with both startups and established companies. | Higher costs and smaller team size. |
Clever Code Lab | Known for minimalist, user-friendly designs and quality code. Offers a full range of design and development services. | Lower costs but may lack advanced features compared to higher-end agencies. |
Berbay Marketing & PR | Excels in revitalizing real estate websites with a focus on content, PR, and lead generation. Great for increasing brand visibility. | Small team size may limit capacity for larger projects. Less extensive design services compared to some competitors. |
JSL Marketing | Comprehensive services including web design, content marketing, and SEO. Emphasizes high-quality visuals and industry-specific solutions. | Higher costs may not be suitable for very small businesses. |
Which real estate web design agency is best for specific kinds of requests?
Agency |
UX Design | UI Design | SEO | Content Creation | Mobile Optimization | Branding |
Thrive Internet Marketing Agency | ✅ | ✅ | ✅ | ✅ | ✅ |
✅ |
Duck.Design |
✅ | ✅ | ✅ | |||
NinjaPromo | ✅ | ✅ | ✅ | ✅ | ✅ |
✅ |
Conversion |
✅ | ✅ | ||||
Clay | ✅ | ✅ | ✅ | ✅ |
✅ |
|
Online Optimism |
✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Moburst | ✅ | ✅ | ✅ | ✅ | ✅ | |
Neuron |
✅ | ✅ | ✅ | ✅ | ||
Humbleteam | ✅ | ✅ |
✅ |
|||
Clever Code Lab |
✅ | ✅ | ||||
Berbay Marketing & PR | ✅ | ✅ | ✅ |
✅ |
||
JSL Marketing |
✅ | ✅ | ✅ | ✅ | ✅ |
✅ |
How much does it cost to work with a real estate web design agency?
Agency |
Average Hourly Rate |
Average Project Cost |
Thrive Internet Marketing Agency |
$100 - $149 | $1,000+ |
Duck.Design | Undisclosed |
$1,000+ |
NinjaPromo |
$72 - $98 | $7,000+ |
Conversion | $150 - $199 |
$10,000 |
Clay |
$150 - $199 | $50,000 |
Online Optimism | $50 - $99 |
$1,000+ |
Moburst |
$150 - $199 | $25,000+ |
Neuron | $150 - $199 |
$25,000+ |
Humbleteam |
$50 - $99 | $25,000+ |
Clever Code Lab | $25 - $49 |
$5,000+ |
Berbay Marketing & PR |
Undisclosed | Undisclosed |
JSL Marketing | $100 - $149 |
$5,000+ |
Can a real estate web design agency work with my existing website?
Yes, a real estate web design agency can work with your existing website by updating its design, optimizing functionality, and improving user experience without starting from scratch. They’ll analyze your current site and integrate new features tailored to your needs. This approach saves time and cost while ensuring your website remains competitive.
What results can I expect after revamping my website with a real estate web design agency?
With an optimized, attractive, and functional website, you can expect improved online visibility, increased visitor engagement, and higher lead conversion rates. However, it's important to note that results may vary and are influenced by other marketing efforts as well.
How can I ensure that my website remains relevant and effective in the long run?
To make sure that your real estate website remains relevant and effective, you may want to consult the articles below for additional information:
What if I need custom features for my real estate website?
If you need custom features for your real estate website, a web design agency can develop solutions that fit your requirements. Real estate web design agencies can implement features like property search tools, CRM integration, or virtual tours. This customization ensures that your website offers a unique and seamless user experience.
What happens if I’m not satisfied with the work provided by the agency?
Most agencies offer revision periods to address your concerns about their outputs. They will make necessary adjustments to meet the standards of your website.
What other resources can help me choose an agency for building a high-converting real estate website?
Here are some articles to help you pick the best agency: