Snapchat is rolling out a new feature for its Snapchat+ subscribers, allowing them to create custom AI-generated stickers directly within chats. In addition, Snapchat has also introduced a new “Snap Modes” feature, which promises to enhance user experience even more.
This feature is the latest addition to the subscription service and is designed to give subscribers even more creative options for their interactions.
AI-Generated Stickers: A Fun New Addition
With this new feature, Snapchat+ subscribers can now generate stickers that match the text they type in their messages. This feature complements Snapchat stickers, which have existed for years now.
To use the feature, simply:
- Type your message
- Tap the sticker search button
After that, the app will generate a custom sticker to include the text you’ve written.
This customization offers a fresh and fun way to communicate, making it easier to express personality and creativity during conversations.
Snapchat isn't the first platform to introduce AI-generated stickers. Both Meta and Apple have launched similar tools in their apps, but Snapchat's unique twist is the seamless integration of these stickers into its chat experience.
This feature builds on Snapchat's previous AI capabilities, such as the ability to create AI-generated images based on text prompts, providing users with yet another way to use AI in creative and interactive ways.
Snapchat+ Adds "Snap Modes" for Enhanced Engagement
In addition to the custom stickers, Snapchat is also introducing "Snap Modes," which bring a new level of fun and customization to the platform.
One of the most exciting features of Snap Modes is the ability to send self-destructing Snaps – think of the Mission Impossible sunglasses. These Snaps vanish after a set period, adding an element of spontaneity and privacy for users who want to share moments that are meant to be temporary. This feature allows users to send Snaps that disappear if they aren't viewed within a specific time frame.
Snap Modes
Snapchat has emphasized that this is just the beginning for Snap Modes, with the company promising additional modes and features to further enhance engagement.
As these features evolve, they could provide more ways for users to interact with friends and family, further cementing Snapchat's place as a leader in social media innovation.
How AI Powers Snapchat's New Features
These new tools are part of Snapchat’s broader strategy to integrate generative AI into its platform. Earlier in 2024, Snapchat unveiled an AI text-to-image research model designed for mobile devices, which powers many of its AI-driven features.
While the custom AI-generated stickers are not yet powered by this model, it is likely that future iterations will use the same technology to deliver even more advanced capabilities.
Snapchat's ongoing investment in AI shows the company's commitment to pushing the boundaries of what’s possible on mobile devices, giving users more ways to creatively interact with the platform.
Snapchat+ Sees Huge Subscriber Growth and Revenue Surge
Snapchat+ has seen impressive growth over the past year, with the service now boasting 14 million subscribers as of Q4 2024 – a 3 million growth from Q2 2024.
This expansion is part of Snapchat’s broader efforts to increase revenue from its subscription service, which has proven to be a lucrative endeavor. Snap’s “other revenue” unit, largely driven by Snapchat+ subscriptions, grew by 131% year-over-year, reaching an annualized revenue run rate of over $500 million.
This strong growth highlights the success of Snapchat+ and the growing demand for premium features among users. With the introduction of AI-generated stickers and Snap Modes, subscribers can expect a more personalized and engaging experience on the app.
The Future of Snapchat Is with AI
With the launch of custom AI-generated stickers and Snap Modes, Snapchat is making a strong push to increase the value of Snapchat+ for its subscribers. These features offer more ways to enhance communication and engagement on the platform, appealing to users looking for fresh and creative ways to interact with friends.
As Snapchat continues to grow its subscriber base, the addition of these cutting-edge tools may help further solidify its position in the competitive social media landscape.
