As digital marketing continues to evolve, so too does the way that images are used to sell products or promote a brand. Gone are the days when you had to create high-quality images manually—now, there are several AI image generators out there that can do the hard work for you.
The AI craze isn't going anywhere, especially considering that 35% of businesses are using AI for various marketing purposes. The most popular usage of generative AI is indeed in marketing and advertising, with 37%. So it makes little sense to ignore these tools and the potential they can have on your bottom line.
In this article, we'll look at the Top 7 AI image generators and what they offer marketers. By understanding the benefits and drawbacks of these tools, you'll be better equipped to make the best decision for your own marketing strategy.
7 AI Image Generators That Will Boost Your Marketing Strategy:
- 7 AI Image Generators That Will Boost Your Marketing Strategy:
- What Is an AI Image Generator?
- 7 AI Image Generators
- 1. Jasper.ai
- 2. Photosonic
- 3. DALL-E 2
- 4. StarryAI
- 5. NightCafe Studio
- 6. Artbreeder
- 7. Google's Deep Dream Generator
- What are the Benefits of Using AI Image Generators?
- What are the Downsides of Using AI Image Generators?
- Things to Consider When Choosing an AI Image Generator
- Supplement Marketing With AI Image Generators
What Is an AI Image Generator?
An AI image generator is a text-to-image tool designed to make it easier for digital marketers and content creators to create marketing materials online. By using a machine learning algorithm, they are able to generate realistic photos and illustrations based on a set of text instructions. This means that they're great for quickly producing images that can be used as marketing tools in creating materials or blog posts.
How Do AI Image Generators Work?
AI image generators use advanced machine learning technology to transform text descriptions into images. They take instructions in the form of text prompts. These tools then analyze the input text and generate visuals by learning patterns and styles from vast datasets of existing images. This allows marketers and content creators to quickly produce high-quality visuals that meet their specific needs, making it easier to create effective marketing materials.
7 AI Image Generators
It can be challenging to create content that reflects your brand’s unique style and voice. Whether you are a startup looking to build awareness, or a business owner looking to promote a newly launched product, a reliable AI image generator can help you save a lot of time and energy by giving you a more accurate image of what you need.
Jasper AI is a powerful image generator designed to create high-quality, unique images in seconds. It helps marketers and content creators produce perfect visuals to match their marketing messages. Pros: Cons: Pricing: Jasper AI is available in Pro and Business plans starting at $59 per month per seat, billed annually. A 7-day free trial is available, allowing you to generate 200 images for free. Photosonic, part of the Writesonic suite, brings your imagination to life by creating unique art pieces in seconds. It’s ideal for marketers looking to reduce costs on stock photos and speed up their design process. Pros: Cons: Pricing: Photosonic is accessible through Writesonic with a free trial. Various affordable plans are available for continued use, details of which can be requested from the platform. Developed by AI research and development company OpenAI, the first version of DALL-E was introduced in January 2021. Now, with its latest system DALL-E 2, it can produce more realistic and accurate images with increased resolution. DALL-E 2 is open-source, meaning that its code can be used, improved, and modified by anyone, anywhere. Pros: Cons: Pricing: DALL-E 2 offers 50 free credits during the first month and 15 free credits each subsequent month. Additional credits can be purchased in 115-credit increments for $15. StarryAI is a nifty image generator that can help you take amazing photos in a snap. Choose between a dream-like or artistic image. With its simple yet intuitive interface, you’ll be creating high-quality and watermark-free images in no time—all without any prior experience or special skills. Simply enter a text prompt and it will transform your words into a work of art. StarryAI is also available for free on Android and iOS, so you don’t need to open your browser. Pros: Cons: Pricing: StarryAI offers a Starter plan at $1.99 per week ($95.99/year) for 200 image generations per week, an Unlimited Pro plan at $7.99 per week ($384/year) for 1000 fast generations, and an Unlimited Pro Max plan at $15.99 per week ($768/year) for 3000 fast generations. Founded in November 2019, NightCafe Studio uses deep learning algorithm technology to produce realistic images. There are four algorithms from which to choose. Simply type in the text, choose the style, and the app will produce a high-quality image that you can use for social media, blog posts, or any other purpose for your marketing efforts. Pros: Cons: Pricing: NightCafe Studio is free with five daily credits. Additional credits can be purchased for as low as $0.08 per credit. Artbreeder is an AI-powered platform with over 10 million members that enables users to create and remix characters and artworks. With a large user community, it promotes creative collaboration through various tools. Pros: Cons: Pricing: Artbreeder offers three subscription plans: $7.49 per month for 1200 credits annually, $15.99 per month for 3300 credits annually, and $30.99 per month for 8400 credits annually. The Deep Dream Generator is a text-to-image generator that Google released back in 2015 as part of its machine-learning efforts to allow users to create images from text. Catering to both seasoned artists and curious beginners, DDG offers a variety of AI image generation models, an advanced image editor, and an AI video generator. Engage with a vibrant community of AI artists to share, react, and collaborate on creative projects. Pros: Cons: Pricing: Deep Dream Generator offers four plans: Basic at $9/month, Advanced at $19/month, Professional at $39/month, and Ultra at $99/month. Each plan provides different energy points and daily image limits.1. Jasper.ai
2. Photosonic
3. DALL-E 2
4. StarryAI
5. NightCafe Studio
6. Artbreeder
7. Google's Deep Dream Generator
What are the Benefits of Using AI Image Generators?
Marketing is a tough job in itself, but with the right tools and strategies, it can be a lot easier. By using these AI tools, you get to enjoy the following benefits:
It Saves You Time and Energy
One of the most valuable things about AI image generators is that they save you a lot of time and energy. You won't have to spend hours creating or editing images from scratch—instead, you can use a generator to get started quickly. Because they're easy to use, you'll be able to get effective results in no time at all. For instance, Jasper is one of the most powerful and fastest AI image generators that creates marketing material in mere seconds.
Founder of Mongoose Media, Lauren Petrullo, had this to say about Jasper's time efficiency:
While Jasper is a key tool in our blog writing process, Jasper Art is shaping up to be an amazing tool in our creative design process. Literally saving me hours of billable time and accelerating the timeline for enhanced product photos without having to book a photographer for hundreds of products.
You Get to Produce Original Artwork
Whether or not you are a beginner in the world of art, a high-quality image generator can help you produce images for any purpose. Even if your artwork is a derivative of a well-known style, AI generators allow you to create customized pieces of imagery that can be used for marketing purposes. Originality is one of the main selling points of these tools, especially Photosonic from Writesonic.
Instead of having to rely on expensive and unfitting stock photos, Photosonic allows you to generate high-quality marketing images at less than a fraction of the cost. As they say themselves:
Save money with Photosonic; get the stock image for less than $0.01 with our AI art maker.
With these tools, you produce the images you need for any particular messaging, helping boost your overall online and social media presence.
You Dictate Your Preferred Art Style
The image generated depends on the text prompt you give the AI tool. If you want a realistic image using a paintbrush or digital art created with charcoal, you can dictate this to the tool. If you need something more like a caricature artist and want a mermaid-like image with realistic attributes, you can specify this in the generator's settings. StarryAI, for example, allows you to generate marketing images in over 1,000 styles.
NightCafe Studios, on the other hand, takes it a step further, allowing you to hand-select the style you want the image in. Such as the example below:
Whatever marketing strategy you have for your brand, AI tools will help bring it all to life.
You Can Sell Them as NFTs
Non-fungible tokens or NFTs are a trend, and if you want them as a marketing strategy, AI image generators can help you with that too. AI-generated images are a great way to create something unique for the NFT market. NFTs also create an opportunity to generate income by attracting the appropriate market.
What are the Downsides of Using AI Image Generators?
It's no surprise that AI image generators are so popular. They can help you generate images that can be tailor-made for your marketing campaigns. However, there are a few potential downsides to using them.
The Algorithm May Not be Accurate
The artwork and images you produce may not always be accurate because these AI tools are limited by their algorithms. For example, a generator that uses facial recognition technology may inaccurately identify people in your photos. This may result in images that may not exactly create a human face that is true to life.
Images May Lack Creativity and Originality
Although AI image generators can produce unique images, the artwork created will always be limited by the AI model's capabilities. AI models are not as creative as human artists, which means that a lot of the generated images may look similar to each other or too generic. As a result, AI image generators may lack originality and creativity if you don't put in the effort to write a detailed text prompt.
The Output of the Tool May Not be Flawless
Using AI to produce images can give you results that are close to what you want, but not exactly. AI image generators can't perfectly recreate a photo or realistically mimic artwork styles. If AI produces something that isn't quite right for your needs, it's wise to use a different generator or tweak the settings of the one you have. If absolutely necessary, you may need to edit the artwork on your own.
Using an AI Tool Can be Costly
AI image generators are not always free. AI tools can be expensive, so you may need to pay a fee to use them. It's imperative to understand the costs associated with AI technology so that you don't end up spending more than your budget allows.
Things to Consider When Choosing an AI Image Generator
AI image generators provide a convenient way to produce images quickly and easily, but there are some things you should consider before choosing one.
AI Tool's Capabilities and Features
While the current AI tools for images seem to have the same capabilities, each AI tool may have different features and settings. For example, stable diffusion is a new technology that AI image generators may offer, and this can help you create more natural-looking images.
Source: Stable Diffusion
Other AI generator tools, like StarryAI, create watermark-free images. This feature is crucial for marketing professionals who want to create unique AI images to accompany their marketing campaigns without having to specifically allocate time to removing watermarks.
It's helpful to understand what specific features each AI tool offers so that you can find the one that best meets your needs before committing to a payment plan.
The AI Tool's Accuracy
When using AI image generators, accuracy is key. Does it offer realistic facial recognition technology? Do its algorithms create artwork that is true to life based on what you need? Can the AI generator accurately match the colors of your branding?
Tools like DALL-E 2 claim to create realistic images from simple text prompts, which further reinforces the idea that accuracy matters. Moreover, DALL-E 2 improves on caption matching and photorealism compared to the previous model, with a supposed 71.7% preference for caption matching and 88.8% for photorealism.
Quality of Text-to-Image Output
AI image generators can create unique images, but customization and output may still vary from the prompt. For example, some generators might have a wide variety of text description generator presets while others might offer no presets at all. Even though accuracy could be achieved, the quality of the AI generator's output may still be variable.
Options for API
For a lot of businesses, a reliable image generator is more useful if they offer API options. API options allow you to connect the tool with your own software and use its features outside of the platform itself.
Some of the tools on our list with available API integration include DALL-E 2, Jasper AI, and Photosonic (Writesonic). Tools with this option can easily integrate AI image generators into your existing workflow so you don't have to start from scratch.
AI Image Generator Pricing
Even if there are many AI tools that offer a freemium account, they all come with a price tag. Regularly generating high-quality images requires AI technology that might be expensive. We've done our research and have included a pricing segment for every AI image generator tool for your convenience.
For instance, NightCafe Studio provides daily free credits, with additional credits costing as low as $0.08 per credit. On the other hand, Jasper AI’s pricing starts at $59 per month per seat when billed annually. There’s still the option to try the AI image tool for 7 days and to generate 200 images for free.
It's important to keep an eye on the prices and understand which AI image generator fits within your budget.
Supplement Marketing With AI Image Generators
With the ever-growing popularity of artificial intelligence, it's no wonder that image generators are becoming more and more popular. By using an AI art generator, you get to boost your marketing strategy by creating high-quality images that are consistent with your brand. Not only do they save you time and money, but they also help to create images that are appealing to a wide range of audiences.
Overall, AI image generators are a great way to create stunning visuals for your marketing campaigns quickly and easily if you know how to use them correctly. They may not be perfect, but they can certainly help you save time and money in the long run. If you want to make your marketing campaigns stand out, AI image generators are an essential tool to have in your arsenal.
