As digital marketing continues to evolve, so too does the way that images are used to sell products or promote a brand. Gone are the days when you had to create high-quality images manually—now, there are several AI image generators out there that can do the hard work for you.
In this article, let’s look at the Top 7 AI image generators and what they offer marketers. By understanding the benefits and drawbacks of these tools, you'll be better equipped to make the best decision for your own marketing strategy.
7 AI Image Generators That Will Boost Your Marketing Strategy:
What is an AI image generator?
An AI image generator is a text-to-image tool that was designed to make it easier for digital marketers and content creators to create images online. By using a machine learning algorithm, they are able to generate realistic photos and illustrations based on a set of text instructions. This means that they're great for quickly producing images that can be used as marketing tools in creating materials or blog posts.
How does it work?
Using an AI art generator is easy, especially when you have an idea of the kind of image you want to create. Every generator has a text prompt where you input a description of your image, and the generator will handle the rest. Some generators require only a few keystrokes to generate an image, while others may require more time and effort. It all depends on what type of image you’re trying to create.
7 AI Image Generators
It can be challenging to create content that reflects your brand’s unique style and voice. Whether you are a startup looking to build awareness, or a business owner looking to promote a newly launched product, a reliable AI image generator can help you save a lot of time and energy by giving you a more accurate image of what you need.
Jasper art is a state-of-the-art image generator that can help you quickly create images for your content. Aside from your image brief, there are drop-down options for mood, inspiration, and style among others. Once you put in a detailed description of what you want, Jasper will generate AI-crafted images you can choose from. Jasper also has its own art gallery that can serve as inspiration for what you’re looking for. This way, you are guaranteed to get a high-quality image that reflects your unique style. Jasper offers a free trial but does not offer a long-term freemium account. If you feel the app can deliver what you need for just $20 per user per month, you can use Jasper Art to create unlimited royalty-free images. Photosonic can help you generate inspiration for your creative projects as well as visualize your ideas. As you explore different scenarios and concepts, you can have fun customizing images with attributes and details that reflect your unique vision. Additionally, Photosonic allows you to add text annotations and filters to existing images in order to enhance or modify them. This makes it a powerful creative tool for brainstorming and ideation. Signing up for Photosonic begins with their freemium plan. This will serve as your free trial and will get you 15 complimentary credits a month. Should you decide to increase your credits, there are options for $10 or $25 a month, which will also get you access to more features such as background removal, watermark-free images, and HD-quality downloads. Developed by AI research and development company OpenAI, the first version of DALL-E was introduced in January 2021. Now, with its latest system DALL-E 2, it can produce more realistic and accurate images with increased resolution. DALL-E 2 is open-source, meaning that its code can be used, improved, and modified by anyone, anywhere. Using DALL-E 2 is straightforward. Type in a detailed description of the image you want to create or click “Surprise Me.” Once images are created, you can use them to create variations of the picture. Editing will allow you to either erase a part of the chosen image or add additional frames to extend the image. Alternatively, you can also upload an original image for the system to edit and generate a realistic image based on that image. Signing up is free and will get you 50 credits for the first month. 15 credits will be maintained on a monthly basis after that. StarryAI is a nifty image generator that can help you take amazing photos in a snap. Choose between a dream-like or artistic image. With its simple yet intuitive interface, you’ll be creating high-quality and watermark-free images in no time—all without any prior experience or special skills. Simply enter a text prompt and it will transform your words into a work of art. StarryAI is also available for free on Android and iOS, so you don’t need to open your browser. StarryAI operates using credits. Once you sign up, you are allowed to use up to five credits per day. You also have the option to purchase more credits or upgrade to a Pro account. You can choose to subscribe on a per-month basis, 3-month, or annual basis. Founded in November 2019, NightCafe Studio uses deep learning algorithm technology to produce realistic images. There are four algorithms from which to choose. Simply type in the text, choose the style, and the app will produce a high-quality image that you can use for social media, blog posts, or any other purpose for your marketing efforts. NightCafe Creator lets you create up to five free artworks per day. If you opt for more, you can purchase credits from $7.99 to $469.99. Of course, you can opt to subscribe on a monthly basis starting at $9.99 with 100 credits until $79.99 for 1,500 credits. Another text-to-image generator is Artbreeder. Use the app’s collage maker by using shapes and images as you describe the art. When you’re done, hit the upload button to generate a high-resolution image that is ready to be used online, shared with its community, or printed out. Moreover, the splicer feature of Artbreeder allows you to combine images and edit their genes. Once you upload your images, you can create portraits, landscapes, paintings, and more. Hundreds of images are available for creation when you sign up for Artbreeder’s freemium plan, but with limited image uploads and downloads. If you want more, paying for membership allows you to use tons of features, including more image uploads and high-resolution downloads, animation frames, and faster rendering. The Deep Dream Generator is a text-to-image generator that Google released back in 2015 as part of its machine-learning efforts to allow users to create images from text. Curated by a team of neural network expert engineers and coders, the app features a wide range of image generators, all based on deep learning algorithms. You can choose among three tools that can generate blends of realistic, abstract, and psychedelic art. Create plenty of amazing pieces of art and sign up for a free account. But if you want to process more images with higher resolution, they offer paid plans beginning at $19 per month. Deep Dream works with fixed “energy points” based on the plan you select, and are used to process images. Just like energy, your points recharge over time until they are back to default, just like your mobile phone. The plan you choose will determine how quickly your points will be restored.1. Jasper.ai
2. Photosonic
3. DALL-E 2
4. StarryAI
5. NightCafe Studio
6. Artbreeder
7. Google's Deep Dream Generator
What are the Benefits of Using AI Image Generators?
Marketing is a tough job in itself, but with the right tools and strategies, it can be a lot easier. By using these AI tools, you get to enjoy the following benefits:
It Saves You Time and Energy
One of the most valuable things about AI image generators is that they save you a lot of time and energy. You won't have to spend hours creating or editing images from scratch—instead, you can use a generator to get started quickly. Because they're easy to use, you'll be able to get effective results in no time at all.
You Get to Produce Original Artwork
Whether or not you are a beginner in the world of art, a high-quality image generator can help you produce images for any purpose. Even if your artwork is a derivative of a well-known style, AI generators allow you to create customized pieces of imagery that can be used for marketing purposes. This will make it easier to produce the images you need for any particular messaging, helping boost your overall online and social media presence.
You Dictate Your Preferred Art Style
The image generated depends on what you tell the AI tool to generate. If you want a realistic image using a paintbrush or digital art created with charcoal, you can dictate this to the tool. If you need something more like a caricature artist and want a mermaid-like image with realistic attributes, you can specify this in the generator's settings. Whatever strategy you have for your brand, AI tools will help bring it all to life.
You Can Sell Them as NFTs
Non-fungible tokens or NFTs are a trend, and if you want them as a marketing strategy, AI image generators can help you with that too. AI-generated images are a great way to create something unique for the NFT market. NFTs also create an opportunity to generate income by attracting the appropriate market.
What are the Downsides of Using AI Image Generators?
It's no surprise that AI image generators are so popular. They can help you generate images that can be tailor made for your marketing campaigns. However, there are a few potential downsides to using them.
The Algorithm May Not be Accurate
The artwork and images you produce may not always be accurate because these AI tools are limited by their algorithms. For example, a generator that uses facial recognition technology may inaccurately identify people in your photos. This may result in images that may not exactly create a human face that is true to life.
Images May Lack Creativity and Originality
Although AI image generators can produce unique images, the artwork created will always be limited by the AI model's capabilities. AI models are not as creative as human artists, which means that a lot of the generated images may look similar to each other or too generic. As a result, AI image generators may lack originality and creativity if you don't put in the effort to write a detailed text prompt.
The Output of the Tool May Not be Flawless
Using AI to produce images can give you results that are close to what you want, but not exactly. AI image generators can't perfectly recreate a photo or realistically mimic artwork styles. If AI produces something that isn't quite right for your needs, it's wise to use a different generator or tweak the settings of the one you have. If absolutely necessary, you may need to edit the artwork on your own.
Using an AI Tool Can be Costly
AI image generators are not always free. AI tools can be expensive, so you may need to pay a fee to use them. It's imperative to understand the costs associated with AI technology so that you don't end up spending more than your budget allows.
Things to Consider When Choosing an AI Image Generator
AI image generators provide a convenient way to produce images quickly and easily, but there are some things you should consider before choosing one.
AI Tool's Capabilities and Features
While the current AI tools for images seem to have the same capabilities, each AI tool may have different features and settings. For example, stable diffusion is a new technology that AI image generators may offer, and this can help you create more natural-looking images. It's helpful to understand what specific features each AI tool offers so that you can find the one that best meets your needs before committing to a payment plan.
The AI Tool's Accuracy
When using AI image generators, accuracy is key. Does it offer realistic facial recognition technology? Do its algorithms create artwork that is true to life based on what you need? Can the AI generator accurately match the colors of your branding? Knowing the AI tool's accuracy is essential to getting the best results.
Quality of Text-to-Image Output
AI image generators can create unique images, but customization and output may still vary from the prompt. For example, some generators might have a wide variety of text description generator presets while others might offer no presets at all. Even though accuracy could be achieved, the quality of the AI generator's output may still be variable.
Options for API
For a lot of businesses, a reliable image generator is more useful if they offer API options. API options allow you to connect the tool with your own software and use its features outside of the platform itself. This option can easily integrate AI image generators into your existing workflow so you don't have to start from scratch.
AI Image Generator Pricing
Even if there are many AI tools that offer a freemium account, they all come with a price tag. Regularly generating high-quality images requires AI technology that might be expensive. It's important to keep an eye on the prices and understand which AI image generator fits within your budget.
Supplement marketing with AI image generators
With the ever-growing popularity of artificial intelligence, it's no wonder that image generators are becoming more and more popular. By using an AI art generator, you get to boost your marketing strategy by creating high-quality images that are consistent with your brand. Not only do they save you time and money, but they also help to create images that are appealing to a wide range of audiences.
Overall, AI image generators are a great way to create stunning visuals for your marketing campaigns quickly and easily if you know how to use them correctly. They may not be perfect, but they can certainly help you save time and money in the long run. If you want to make your marketing campaigns stand out, AI image generators are an essential tool to have in your arsenal.
