The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in 2025 and is set to climb even higher. With nearly 94 million U.S. households owning at least one pet, it's clear that we are living in the age of pampered pets and premium pet products.
But what’s more interesting? TikTok Shop’s role in this booming market. TikTok Shop is rapidly becoming the go-to place for pet owners to discover and shop for everything from eco-friendly grooming products to pet tech.
With live selling, influencer collaborations, and seamless shopping experiences, TikTok Shop is changing the game for pet care brands looking to reach the next generation of pet lovers.
One standout campaign? Herbal Dog Co. They strategically used TikTok Shop to drive $10,000 daily sales through live sessions, while using UGC as a supportive tactic.
Ready to learn how Herbal Dog Co. is turning TikTok Shop into a pet care empire? Keep reading to discover how they achieved impressive sales and growth, and explore more campaigns that are shaping the future of the pet product industry!
- 1. How Live Selling and Influencer Partnerships Took Pet Care to New Heights on TikTok Shop
- 2. Groomi Pet Care: The Ultimate TikTok Shop Strategy for Pet Care Success
- 3. Homeika's TikTok Shop Triumph: How a Pet Vacuum Took the Pet Care World by Storm
- 4. Dot Dot Pet's TikTok Shop Success: How TSP Fulfilment Helped Manage Growth Like a Pro
- Pawsitively Successful Strategies for Pet Brands on TikTok Shop
- Frequently Asked Questions
1. How Live Selling and Influencer Partnerships Took Pet Care to New Heights on TikTok Shop
Herbal Dog Co, the UK-based brand that’s redefining natural pet care, has cracked the code on TikTok Shop. With a mix of live selling, influencer magic, and a dash of doggone charm, they’ve taken the pet industry by storm. Who knew that handmade pet products could generate more buzz than a squeaky toy?
Here’s how they did it:
The Strategic Sparkle
- Live Selling Events: Forget passive scrolling—Herbal Dog Co made TikTok shopping an experience. With live sessions packed with product demos, real-time Q&As, and exclusive offers, they kept pet owners hooked. It was like your favorite pet influencer, but with a shopping cart. Plus, who doesn’t love snagging a deal in real time while asking all the “Is this safe for my dog?” questions?
- Influencer Partnerships: Herbal Dog Co teamed up with over 2,000 TikTok creators through their affiliate program, turning pet lovers into the brand’s biggest advocates. Think of it as the ultimate puppy playdate, but instead of chasing tennis balls, influencers were chasing sales. The result? Real, authentic content that pet owners trusted.
- Product Launches: Why wait for a fancy press event when you’ve got live shopping? Herbal Dog Co launched new products during their live sessions, creating hype and anticipation like a dog waiting for treat time. Who could resist that?
Source: Herbal Dog Co TikTok Live
The Results? Paws-itively Amazing
Let’s break it down:
- £5,000 GMV in One Live Session: Herbal Dog Co’s live selling game was strong, pulling in £5,000 in sales during just one session.
- £10,000 in Daily Sales: One product hit a £10,000 daily sales milestone, proving that a good live session is better than a dog chasing its tail.
- 13,000 New Followers: The campaign didn’t just sell; it spread the love, growing their follower base by 13,000 organic pet lovers.
The Final Takeaway
Herbal Dog Co's success on TikTok Shop is a barking-good example of how live selling and influencer partnerships can work wonders in the pet care space. By focusing on authentic content, real-time engagement, and creating an interactive shopping experience, the brand has redefined how pet products are marketed.
Looking Ahead
As TikTok Shop continues to grow, the future’s looking bright for pet care brands ready to fetch some serious sales. Live selling, influencer magic, and loyal pet owner engagement are your ticket to success. So, let’s get live, let’s get creative, and let’s make your brand the top dog on TikTok Shop!
2. Groomi Pet Care: The Ultimate TikTok Shop Strategy for Pet Care Success
Groomi Pet Care, the grooming brand that’s turning pets into pampered pooches, proved that a holistic TikTok Shop strategy can transform a brand’s presence—and its sales. With a multi-faceted approach that combined live selling, shoppable videos, targeted ads, and influencer partnerships, Groomi made a splash in the competitive pet care market.
Here’s how they pulled off their 360° TikTok Shop success:
The Strategic Sparkle
- Live Selling: Groomi Pet Care went beyond simply showing off their products—they made the audience feel like part of the grooming process. Interactive live sessions allowed pet parents to ask questions, watch demos, and see the products in action, all while engaging directly with the Groomi team. Talk about a paws-itively interactive shopping experience!
- Shoppable Videos: Short-form video content was key to Groomi’s success. They didn’t just tell people how great their products were—they showed them. With engaging videos highlighting product benefits, these shoppable clips made it easy for viewers to fall in love and immediately buy.
- Shop Ads: Groomi didn’t just rely on organic reach—they put money behind their strategy with targeted shop ads, reaching potential customers who were primed and ready to make a purchase.
- Affiliate Program: Collaborating with influencers was another key move. Groomi partnered with trusted pet influencers to expand their reach and build credibility, giving the brand an authentic voice in the pet care community.
- Shop Tab Integration: Groomi made sure their products were always accessible. With their full range neatly organized in TikTok’s Shop tab, customers could browse and purchase quickly, creating a seamless shopping experience.
@groomitooluk Replying to @Chad Claypool yes! Both short and long haired! 🐶 #bulldog #britishshorthair #britishbulldog #britishbulldogs #dogs #dogsofttiktok #doglover ♬ original sound - Groomi Pet Care
The Results? Fur-tastic
- Total GMV of £55,000: Groomi raked in a solid £55,000, proving that their approach was a winning one.
- Affiliate Sales of £27,500: Influencer power was real, with affiliate-driven sales accounting for 50% of total sales.
- Shop Ads Sales of £20,000: Groomi didn’t just stop at organic reach; their targeted ads brought in £20,000 in sales.
- Shop Tab Sales of £15,000: With the shop tab integration, they earned another £15,000 by keeping their products easily accessible to customers.
The Final Takeaway
Groomi Pet Care’s TikTok Shop success story shows that a well-rounded strategy, incorporating live selling, shoppable content, targeted ads, and influencer collaborations, can truly elevate a pet care brand. By engaging customers in real-time, providing easy shopping options, and leveraging the power of influencers, Groomi solidified its position in the pet care market.
Looking Ahead
As TikTok Shop continues to grow, pet care brands can learn from Groomi’s approach. Combining multiple features and staying engaged with the #PetTok community is the way to go. So, whether you’re selling grooming products or pet toys, now’s the time to get creative, get live, and grow your pet brand on TikTok Shop. Your furry customers (and their owners) are waiting!
3. Homeika's TikTok Shop Triumph: How a Pet Vacuum Took the Pet Care World by Storm
Homeika, a brand in the pet products industry, has found the secret to TikTok Shop success, and it doesn’t just involve cute animals—it’s about innovation, engaging content, and influencer magic. With their innovative pet vacuum cleaner designed to tackle pet hair like a pro, Homeika used TikTok Shop to drive sales and visibility, becoming a viral sensation in the process.
Here’s how they did it:
The Strategic Sparkle
- Influencer Collaborations: Homeika knew the power of influencers, so they teamed up with pet-loving TikTok stars like @PetLoverJane and @CleanUpCharlie. These collaborations didn’t just help get their product out there—they built trust and credibility, turning followers into eager customers.
- Diverse Content Formats: The brand didn’t rely on just one type of content. They mixed things up with product demonstrations, engaging user-generated content, and live streaming sessions. Whether it was showing off the vacuum in action or answering pet owners’ questions in real time, Homeika made sure to keep their audience engaged.
- Product Innovation: Homeika introduced a game-changer in the pet care space: a specialized pet vacuum cleaner designed to tackle pet hair with advanced suction and filtration. It wasn’t just a vacuum—it was the vacuum pet owners didn’t know they needed.
@homeika_official A high quality vacuum cleaner at a reasonable price #homeikaofficial #vacuum #homeikavacuum #homeika #petvacuum #pet ♬ original sound - Homeika_Official
The Results? Fur-tastic!
- Viral Product Success: Homeika’s pet vacuum became a viral hit on TikTok, quickly gaining attention from pet owners who were tired of shedding fur everywhere.
- Significant Sales Growth: Thanks to their innovative product and TikTok Shop strategy, Homeika saw a significant spike in sales, proving that the right product with the right strategy can do wonders.
- Customer Loyalty: The brand gained widespread acclaim from pet owners, building a loyal customer base and establishing a strong presence in the pet care market.
The Final Takeaway
Homeika’s TikTok Shop campaign proves that blending influencer partnerships, diverse content, and product innovation can lead to massive success. By addressing a specific need in the pet care market, they didn’t just sell a product—they created a solution pet owners couldn’t resist.
TikTok Shop became the platform for launching and expanding their brand, showing how effective social commerce can be when done right.
Looking Ahead
As TikTok Shop continues to grow, pet care brands have an opportunity to tap into the platform’s engaging features. Whether you’re selling innovative products or sharing your pet’s adorable antics, TikTok Shop is the place to turn your brand into a viral success. Get creative, collaborate with influencers, and watch your pet products soar!
4. Dot Dot Pet's TikTok Shop Success: How TSP Fulfilment Helped Manage Growth Like a Pro
Dot Dot Pet, the eco-friendly pet care brand known for its bamboo towels and grooming essentials, quickly became a TikTok sensation. With viral videos racking up over 300,000 views, their products resonated deeply with pet owners.
But, as any brand experiencing a surge in popularity knows, a good problem can still come with growing pains—especially when it comes to managing order volume.
Here’s how Dot Dot Pet turned their challenges into triumphs with the help of TSP Fulfilment.
The Strategic Sparkle
- Seamless Integration: As sales surged, Dot Dot Pet’s existing order management system struggled to keep up. Enter TSP Fulfilment, whose seamless integration with TikTok Shop automated order processing, cutting administrative time by 20% per order. Talk about an efficient partnership—Dot Dot Pet could finally focus on what they do best: making eco-friendly pet care products.
- Enhanced Packaging: We’ve all experienced that moment when a delicate product arrives a bit worse for wear. For Dot Dot Pet, ensuring their eco-friendly products arrived safely was critical. TSP Fulfilment introduced specialized packaging solutions, ensuring that even their most fragile products, like shampoos, made it to customers in perfect condition.
- Wholesale Support: For Dot Dot Pet’s growing wholesale orders, TSP Fulfilment provided custom packaging, making bulk transactions smoother than a golden retriever’s coat. It was all part of the plan to support their increasing reach to retail partners.
@dotdotpet Whether you’re making the most of a weekend in the countryside or just grabbing coffee in town, we’ve got little paws and noses covered! Our mini eco towels have the same drying power as the OG ones and are perfect for the bestest mini adventures #creatorsearchinsights #petsupplies #petparents #dogsoftiktok ♬ Intro - Black Country, New Road
The Results? Pawsitively Amazing!
- Operational Efficiency: The automation of order processes freed up Dot Dot Pet’s time, allowing them to shift focus to product development and marketing, pushing their business forward.
- Customer Satisfaction: Thanks to better packaging and faster deliveries, complaints about shipping decreased significantly, making customers wag their tails in delight.
- Scalability: With smoother operations, Dot Dot Pet was ready to scale, handling an increase in order volume without a hitch and setting the stage for continued growth.
The Final Takeaway
Dot Dot Pet’s collaboration with TSP Fulfilment is proof that scaling a business means more than just selling more—it’s about optimizing operations to keep up with demand. With TSP’s logistics expertise, Dot Dot Pet could focus on growing its brand while ensuring customers had a seamless, satisfying shopping experience on TikTok Shop.
Looking Ahead
As TikTok Shop continues to grow, brands in the pet products space can learn from Dot Dot Pet’s journey. Streamlining operations and ensuring smooth fulfillment is key to managing growth. So, whether you’re selling eco-friendly pet grooming essentials or doggie couture, don’t forget to set up the right partnerships to support your growth—because the road to success is a lot smoother when you’ve got the right logistics in place!
Pawsitively Successful Strategies for Pet Brands on TikTok Shop
Across the campaigns analyzed, common success strategies like live selling, influencer collaborations, and seamless shopping integration have proven essential. With TikTok Shop’s rise, pet brands can leverage these tools to enhance visibility, engage customers, and drive sales.
As live shopping continues to dominate and influencer trust grows, the future is bright for pet product brands. Get creative, experiment, and watch your pet brand soar!
Frequently Asked Questions
What is TikTok Shop, and how can pet brands use it?
TikTok Shop is an in-app e-commerce feature that allows brands to sell products directly through TikTok videos, live streams, and storefronts. Pet brands can leverage this by creating engaging content that showcases their products, such as pet toys, grooming tools, or accessories, to reach a broad audience of pet owners.
How do I start a pet product store on TikTok?
To begin, register for a TikTok Shop Seller Center account, ensuring you have a verified business profile. Then, upload your pet products, create compelling videos, and utilize TikTok's advertising tools to promote your store.
What types of pet products can I sell on TikTok Shop?
You can sell a variety of pet products, including toys, grooming tools, accessories, and pet food. However, ensure that your products comply with TikTok's policies and regulations.
Are there any restrictions on selling pet food?
Yes, selling pet food on TikTok Shop requires additional documentation, such as nutritional labels, ingredient lists, and feeding directions, to ensure compliance with safety standards.
What content works best for pet product campaigns?
Content that showcases pets using your products in real-life scenarios tends to perform well. Videos that are entertaining, informative, or heartwarming can capture the attention of pet owners.
How can I collaborate with pet influencers on TikTok?
Reach out to pet influencers whose audience aligns with your target market. Collaborations can include product reviews, unboxing videos, or joint challenges to increase brand visibility.
How do I ensure my pet products comply with TikTok's policies?
Familiarize yourself with TikTok's advertising policies, particularly those related to animals and the environment. Ensure your products and content adhere to these guidelines to avoid penalties.
