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Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
Pinterest’s 2025 Midyear Playbook Is Out – Insights for...
Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...
Creator Mood-Board Techniques that Boost Concept Approval Rates
What if your brief's mood board could cut approval time in half rather than spark endless...
TikTok Shop Campaigns Driving Growth for Pet Product Brands
The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in...
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Home Decor Brands Winning on TikTok Shop
TikTok Shop is on a mission to revolutionize the way we shop for home decor, and with its...
Top Home Decor Trends Redefining Social Media in 2025
In 2025, home decor brands are shifting from static design displays to immersive...
Must-See Influencer Campaigns in the Retail and E-Commerce Space
Influencer marketing has officially gone from a "nice-to-have" to a "need-to-have" in the...
Best Social Media Marketing Strategies for Retail &...
The world of Retail & E-Commerce is evolving faster than you can say “add to...
Best Retail & E-Commerce Social Media Marketing Campaigns
Let’s be honest—social media doesn’t sleep, and neither does the retail and...
Best Influencer Marketing Strategies for Retail &...
Influencer marketing isn’t just having a moment—it’s having a full-on main...
Best Influencer Marketing Strategies for Organic &...
Influencer marketing has quickly become the powerhouse behind organic and eco-friendly...
Best Organic & Eco-Friendly Influencer Marketing Campaigns...
The influencer marketing world is booming, and the Organic & Eco-Friendly sector is...
Top 6 Home Decor Social Media Marketing Campaigns
In 2024, Urban Outfitters made waves with their Shift Happens back-to-school campaign...