TikTok is emerging as a viable marketing platform for content creators and brands alike. The video-sharing platform is the most downloaded app in the Apple iOS store and has an active user count of 1.6 billion. No wonder TikTok is the marketing destination of choice for smart brands.
TikTok marketing can reap rich dividends if your consumer base includes mainly teens and Gen Z. Why? This age group makes up 36.2% of TikTok’s user base. There are two ways of making inroads into TikTok. You can either create content (and hope for it to create waves) or collaborate with a TikTok influencer to be your brand advocate.
TikTok influencers can not only spread your message faster, but they’re also cheaper in the long run. Plus, the engagement they generate is organic and long-lasting. To help you find the right TikTok influencer, we’ve shortlisted the most popular musers from various genres.
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14 of the Most Famous TikTokers on the Planet:
1. Khaby Lame
Real name: Khabane Lame
Followers: 162.8 million
@khaby.lameIg:@khaby00♬ suono originale - Khabane lame
Khaby Lame is a social media influencer known for his hilarious and relatable content, often poking fun at overly complicated life hacks. Hailing from Italy with roots in Senegal, Khaby has taken the TikTok world by storm with his signature deadpan expression and minimalist approach to comedy. His videos have resonated with a global audience, making him the most followed person on TikTok. Despite his massive online success, Khaby remains humble and continues to entertain millions with his unique humor.
2. Charli D'Amelio
Real name: Charli D'Amelio
Followers: 155.5 million
@charlidamelio sowy mom @heididamelio dc @haileyynelson @meganmahon47 ♬
Charli D'Amelio is a dancer and social media personality from the United States, who quickly rose to fame with her captivating dance videos. Known for her precise choreography and bubbly personality, Charli became the first TikToker to gain over 100 million followers. Beyond TikTok, she has expanded her influence into the entertainment industry, securing brand deals, launching her own clothing line, and even starring in a Hulu docuseries about her life and family.
3. MrBeast
Real name: Jimmy Donaldson
Followers: 104.2 million
@mrbeastIt’s in your hands tik tok♬ Squid Game - Carrot
MrBeast, real name Jimmy Donaldson, is a social media personality from the United States, best known for his outlandish and philanthropic stunts. His content, which often involves giving away large sums of money, cars, or even houses, has earned him a loyal following on TikTok. MrBeast's creativity and generosity have made him one of the most influential content creators today, inspiring millions of viewers with his unique blend of entertainment and charity.
4. Bella Poarch
Real name: Bella Poarch
Followers: 94.1 million
@bellapoarch To the ? ? ? #fyp ♬ M to the B - Millie B
Bella Poarch is a singer and social media personality with a Filipino-American background. She skyrocketed to fame with her viral TikTok lip-sync video to "Sophie Aspin Send," which became one of the most-liked videos on the platform. Bella has since leveraged her popularity to launch a successful music career, with her debut single "Build a Bi**h" receiving widespread acclaim. Her blend of music, military background, and engaging content continues to captivate her massive audience.
5. Addison Rae
Real name: Addison Rae Easterling
Followers: 88.8 million
@addisonre @charlidamelio @smurphzzzzz ♬ ENVY ME - ?????????????
Addison Rae is a social media personality and dancer from the United States. She gained popularity for her dance videos on TikTok, quickly becoming one of the platform's top creators. Addison has since expanded her brand into music, acting, and business ventures, including launching her own cosmetics line. Her charm and relatability have made her a favorite among fans, and she continues to be a dominant figure in the social media landscape.
6. Zach King
Real name: Zach King
Followers: 82.2 million
@zachking They rejected my application to Hogwarts but I still found a way to be a wizard. ?#illusion #magic #harrypotter ♬ Zach Kings Magic Broomstick - Zach King
Zach King is a talented male TikTok influencer and social media personality from the United States, famous for his "magic vines" — short videos digitally edited to look as if he is performing magic. Zach's content stands out for its creativity and technical excellence, combining storytelling with mind-bending visual effects. His videos have earned him millions of followers and accolades, making him one of TikTok's most innovative creators.
He currently holds the record for the most liked TikTok video.
7. Kimberly Loaiza
Real name: Kimberly Loaiza
Followers: 81.8 million
@kimberly.loaizaNuestro JUANITO ❤️♬ Let’s move out - ?
Kimberly Loaiza is a singer and social media personality from Mexico. She started her career as a YouTuber before gaining immense popularity on TikTok with her lip-syncing and dance videos. Kimberly has since become one of Latin America's most influential social media figures, expanding her reach with a successful music career and various entrepreneurial ventures. Her vibrant personality and diverse content continue to engage millions of fans worldwide.
8. Dominik Lipa
Real name: Dominik Lipa
Followers: 75.3 million
@domelipa✌?♬ Relación remix Rosalía vers - rafastangah
Dominik Lipa, popularly known as Domelipa, is a social media personality from Mexico. Domelipa is well-known for her engaging lip-sync and dance videos, which have captivated millions on TikTok. With her fun personality and creative content, she has become one of the most recognized TikTokers in the Spanish-speaking world. Domelipa continues to expand her influence by collaborating with other creators and working on various brand endorsements.
9. Will Smith
Real name: Will Smith
Followers: 75 million
@willsmith When we say FOR LIFE we mean it. Bad Boys came out 26 years ago today! @martinlawrence ♬ I'm Just a Kid - Simple Plan
Will Smith is an iconic actor and film producer from the United States, who has successfully transitioned into the world of social media. Known for his blockbuster movies and charismatic personality, Will Smith uses TikTok to share a mix of humorous skits, motivational content, and behind-the-scenes glimpses into his life. His ability to connect with a younger audience while staying true to his brand has made him a standout figure on the platform.
10. Dwayne 'The Rock' Johnson
Real name: Dwayne Johnson
Followers: 74.9 million
@therock @imkevinhart is getting nothing but coal this year. #badsanta ♬
Dwayne "The Rock" Johnson is an actor, former wrestler, and entrepreneur from the United States. With his larger-than-life persona, The Rock has become a global superstar both on and off social media. On TikTok, he shares a variety of content, including workout routines, motivational speeches, and family moments, all delivered with his signature charm and humor. His inspiring journey from wrestling to Hollywood has resonated with millions of fans around the world.
11. CZN Burak
Real name: Burak Özdemir
Followers: 74.9 million
@cznburak2019 / 2023 ❤️?♬ orijinal ses - cznburak
CZN Burak, real name Burak Özdemir, is a social media personality and chef from Turkey. Known for his cheerful smile and impressive cooking videos, Burak has captivated audiences with his larger-than-life culinary creations. His TikTok content often features massive dishes prepared with incredible speed and precision, making him a beloved figure in the culinary world. Beyond social media, CZN Burak owns several successful restaurants in Turkey and abroad.
12. BTS
Real name: BTS (Bangtan Sonyeondan)
Followers: 66.6 million
@bts_official_bighit #BTS #방탄소년단 ?Dance 'Dynamite' with me #Dance_Dynamite #BTS_Dynamite ♬ Dynamite - BTS
BTS, also known as the Bangtan Boys, is a globally renowned K-pop band from South Korea. With a dedicated fanbase known as the ARMY, BTS has achieved massive success in both music and social media. On TikTok, the band shares a mix of behind-the-scenes content, dance challenges, and promotional videos, all of which are eagerly consumed by their millions of followers. BTS's influence extends beyond music, as they continue to break barriers and set new standards in the global entertainment industry.
13. Billie Eilish
Real name: Billie Eilish
Followers: 66.3 million
@billieeilish #TimeWarpScan ♬ original sound - BILLIE EILISH
Billie Eilish is a Grammy-winning singer and songwriter from the United States. Known for her unique style and haunting vocals, Billie has taken the music world by storm. On TikTok, she shares glimpses of her life, music releases, and quirky content that resonates with her massive fanbase. Billie's authenticity and creativity have made her one of the most influential artists of her generation, with a strong presence across all social media platforms.
14. Jason Derulo
Real name: Jason Derulo
Followers: 61.7 million
@jasonderulo First tok for @Larry Bourgeois @Laurent BOURGEOIS @Larry & Laurent ♬ Tshwala Bam (feat. S.N.E, EeQue) - TitoM & Yuppe
Jason Derulo is a singer, songwriter, and dancer from the United States. With a successful music career that spans over a decade, Jason has found a new audience on TikTok, where he shares viral dance videos, music challenges, and entertaining skits. Known for his smooth vocals and impressive dance moves, Jason Derulo has become one of the most followed musicians on the platform, proving that his talents extend far beyond the recording studio.
That’s All, Folks
So, that’s our list of the world’s most-followed TikTokers. Whether you’re an aspiring TikToker or a marketer looking for a TikTok influencer, you can learn a lot from these seasoned content creators.
Frequently Asked Questions
Who are the most famous TikTokers?
The most famous TikTokers include Khaby Lame, Charli D'Amelio, Bella Poarch, Addison Rae, and Zach King, among others.
What type of content do these TikTokers create?
Famous TikTokers create a variety of content, including dance videos, comedy skits, lip-syncing, cooking tutorials, and magic tricks.
How did Khaby Lame become the most followed TikToker?
Khaby Lame gained popularity through his humorous reaction videos that simplify overly complicated life hacks, resonating with a global audience.
What makes Charli D'Amelio stand out on TikTok?
Charli D'Amelio is known for her dance videos and was the first TikToker to reach over 100 million followers, making her a prominent figure in the TikTok community.
Are there any TikTokers who also have careers outside of TikTok?
Yes, many TikTokers like Addison Rae and Lele Pons have pursued careers in acting and music, leveraging their TikTok fame to branch out into other entertainment fields.
What impact have these TikTokers had on social media?
These TikTokers have significantly influenced social media trends, popularized new forms of content creation, and shaped the way brands engage with younger audiences.
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