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TapInfluence
TapInfluence, as a brand, has been around since 2013. Prior to that, the company was called Blog Frog. The idea behind Blog Frog’s original offering was a simple one: provide a tool to connect bloggers with other bloggers, and then leverage these combined communities to sell banner ads to companies looking to connect with targeted audiences.
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What is Influencer Marketing? – The Ultimate Guide for 2026
Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.