Home Decor Brands Winning on TikTok Shop

TikTok Shop is on a mission to revolutionize the way we shop for home decor, and with its rapid growth, it’s clear that this platform is more than just a viral video destination—it’s becoming a retail powerhouse.

With a target of nearly 100% growth by 2025, TikTok Shop is set to take the U.S. market by storm. By 2027, the number of TikTok shoppers is expected to climb to a staggering 55.6 million.

And with the global home decor market estimated to reach $139 billion by 2025, there’s never been a better time for home decor brands to get in on the action.

So, how are home decor brands like HomeHuk making waves on TikTok Shop? It’s simple—by embracing live shopping, collaborating with creators, and making the shopping experience as seamless as possible. HomeHuk’s campaign shows just how powerful TikTok’s platform can be when you mix real-time engagement with authentic content.

Keep reading to dive into how HomeHuk’s campaign went down and discover the top TikTok Shop campaigns that are shaping the home decor industry!

1. HomeHuk's TikTok Shop Triumph: Turning Home Decor Into a Social Commerce Success

If there’s one thing we learned from HomeHuk’s TikTok Shop campaign, it’s that home decor doesn’t have to be boring. What started as a mission to make affordable, quality furniture accessible has turned into a powerful TikTok success—and it’s all thanks to the smart use of TikTok’s shopping features and a dedication to connecting with customers in real time.

Here’s how HomeHuk turned their brand into a TikTok Shop sensation.

The Strategic Sparkle

• Live Selling Vibes: Picture tuning into a TikTok livestream, but instead of watching the latest dance craze, you’re seeing furniture being expertly showcased in real time. That’s what HomeHuk did with their daily live sessions. These weren’t just about selling products—they were about showing how these pieces could transform real homes. The live interactions let the audience engage directly, ask questions, and see the products in action. It wasn’t just a sale; it was an experience. And let’s be honest, who doesn’t love a good behind-the-scenes look at how your future sofa is going to look in your living room?
• Authentic Content: Forget stiff, glossy ads—HomeHuk kept it real. They used TikTok’s video tools to create relatable, authentic content that didn’t feel like a hard sell. Behind-the-scenes looks, product demos, and real-life testimonials gave their followers a genuine peek into what makes HomeHuk tick. It wasn’t just content; it was a story of quality furniture brought to life. It’s like getting a sneak peek into your best friend’s newly renovated home—charming, warm, and totally unfiltered.
• Seamless Shopping: TikTok Shop made shopping as easy as swiping through a TikTok feed. Viewers could fall in love with a new couch, click on it, and boom—they were on their way to checkout without a hitch. No complicated redirects, no tedious forms. It’s like the smoothest shopping experience you never knew you needed, turning impulse decisions into instant purchases.
• Community Vibes: HomeHuk wasn’t just selling furniture—they were building a community. They put their followers first, not as customers, but as part of the HomeHuk family. By responding to comments, sharing their brand’s journey, and creating content that resonated with their audience, they established trust and loyalty. TikTok isn’t just about transactions—it’s about conversations. And HomeHuk knew how to keep the chat going.

@homehuk.official นั่งพื้นสไตล์เจแปน ปรับได้ตามใจคุณ🇯🇵 . 🥰😚โซฟาญี่ปุ่น พร้อมหมอน ปรับเอนได้ 3 จุดทั้งช่วงที่วางขา, พนักพิงหลัง, และที่รองศรีษะ รองรับสรีระของคุณได้ทุกสัดส่วน ดีไซน์สวยเรียบง่าน สไตล์ญี่ปุ่น ตกแต่งมุมโปรดให้อบอุ่น และดูผ่อนคลายมากขึ้น . #homehuk #โฮมฮัก #ตรงปกตรงใจ #พ่อบ้านใจกล้า #tiktokshopช้อปกันวันเงินออก ♬ original sound - spedupsongsnlyrics

The Results? Oh, They Looked Cozy

Now, let’s talk numbers: in just a few months, HomeHuk racked up 61 million live watch page views and processed over 15,000 orders. The audience was engaged, the sales were rolling in, and the brand awareness was off the charts. No celebrity influencers, no massive ad spend—just HomeHuk, their products, and TikTok Shop’s seamless features. That’s the magic of community and content done right.

The Final Takeaway

HomeHuk’s TikTok Shop campaign proves that success isn’t just about viral moments or blowing your budget on influencer campaigns. It’s about engaging with your audience, offering them a shopping experience that’s smooth, easy, and fun, and creating a connection that makes them feel at home. TikTok Shop made the platform work, but HomeHuk made it personal—and that’s the key to success.

2. Online Home Shop's #BackToUni TikTok Shop Campaign: Home Textiles That Hit All the Right Marks

When you think back-to-school shopping, you might picture textbooks and highlighters, but Online Home Shop (OHS) saw an opportunity to shake things up with a bit of home decor flair.

Their #BackToUni TikTok Shop campaign didn’t just make students’ dorm rooms look good—it made them shop with lightning speed. By blending TikTok's immersive features with exclusive bundles and creator-driven content, OHS made a major impact, exceeding revenue targets by a whopping 186%.

Here’s how they did it:

The Strategic Sparkle

• Creator-Led Shoppable Videos: OHS joined forces with 14 rising star creators and brought in influencer @richardsalesofficial for a LIVE session, creating content that was as engaging as it was persuasive. These creators didn’t just talk home textiles—they brought them to life, showing off how OHS products could transform a dull dorm room into a cozy havenes.
  
• Exclusive Bundles: The genius move? Exclusive #BackToUni bundles, available only through TikTok Shop. These limited-time offers created a sense of urgency that had students scrambling to snag the best deals for their new homes away from home.
  
• Fast Home Shopping: OHS’s "fast home" shopping experience made it simple for customers to shop for stylish home textiles and get them in a flash, perfect for the busy back-to-school season.

@onlinehomeshopuk Heading to Uni in september? OHS have got you covered 😎📝📚#SuperShow #NikeShesBallin #FilmTeyvatIslands #cheap #cheaphomedecor #hometok #uk #summersale #tiktokshop #homeware #cheapbedding #uni #uniroom #inspo #ad ♬ It Was You 4 Me - Arrion

The Results? Oh, They Were Stunning

In just three days, OHS moved 801 units of their best-selling products, hitting 186% of their target revenue and generating a massive 2.3 million impressions. The campaign didn’t just raise awareness—it sparked conversations and engagement all over TikTok, leading to a surge in followers.

The Final Takeaway

OHS’s #BackToUni campaign proves that TikTok Shop can do more than just promote products—it can transform an entire shopping experience into something fun and interactive. By tapping into TikTok’s creator-driven content and offering exclusive bundles, OHS turned back-to-school shopping into a viral event.

3. Swan UK’s TikTok Shop Success: 82.7% GMV Growth Through Affiliate Collaborations

Who says home appliances can’t go viral? Swan UK, a home appliance and homeware brand, proved that with the right strategy and influencer partnerships, even the most practical products can shine on TikTok. By tapping into TikTok Shop’s affiliate collaborations, Swan UK saw an impressive 82.7% month-over-month GMV growth.

Here’s how they turned their products into must-haves on TikTok.

The Strategic Sparkle

• Creator Partnerships: Swan UK knew that to resonate with TikTok’s audience, they needed the right voices. So, they partnered with influencers whose followers aligned perfectly with their target demographic. These collaborations weren’t about pushing sales—they were about creating authentic connections through genuine product endorsements.
  
• Product Sampling: Instead of relying on scripted ads, Swan UK sent product samples to creators. This gave influencers the chance to test and showcase the products in their everyday lives, adding a layer of trust and relatability to the campaign.
  
• Content Creation: Creators did what they do best—created engaging, real-life content. From showing off the sleek functionality of Swan UK’s home appliances to demonstrating their everyday usefulness, the creators let their followers see the products in action. It wasn’t a hard sell; it was a natural part of their lifestyle.
  
• Affiliate Program: By utilizing TikTok Shop’s affiliate program, Swan UK was able to track sales and reward creators based on performance. This not only incentivized influencers but allowed Swan UK to fine-tune their partnerships for maximum impact.

@reviewttshop3 Swans Kettle with Alexa, smarter moves everyday 😇, Absolutely love this kettle which can easily be connected to Alexa and also has temperature display #reviewttshop #TikTokShop #TikTokMadeMeBuylt #spotlight #kettle #smartkettle #alexacompatible #digitalassistant #smart #voiceactivated #swan #voicecontrol #appcontrol #boil #boilwater #warm #foryoudaydeals #temperaturedisplay @Swan Brand UK ♬ original sound - reviewttshop

The Results? They Were Absolutely Electric

Let’s talk numbers: Swan UK achieved an 82.7% increase in GMV month-over-month, proving that TikTok Shop’s affiliate collaborations are a powerful tool.

• 10.9x ROAS: With a return on ad spend like that, Swan UK wasn’t just making waves—they were riding the tide all the way to the bank.
• £250,000 in Paid Media Revenue: That’s some serious revenue generated from paid media, highlighting the campaign’s immense success.
• 170,000 Video Views: The videos created by influencers didn’t just go unnoticed—they drove engagement, with 170,000 views showing how effectively Swan UK connected with its audience.

The Final Takeaway

Swan UK’s TikTok Shop campaign proves that authenticity and the right partnerships can lead to significant sales growth. By collaborating with influencers who genuinely resonate with the brand’s values and leveraging TikTok Shop’s affiliate program, Swan UK boosted its visibility and revenue while keeping the content relatable and real.

4. Sweet Crispy Furniture: TikTok Shop’s $2M Success Through Affiliate Partnerships

If there’s one thing we learned from Sweet Crispy Furniture’s TikTok Shop campaign, it’s this: you don’t need a massive ad budget to sell furniture in the digital age—just the right influencer partners.

This Chinese furniture brand has cracked the code, generating between $2 to $3 million in monthly sales with the help of TikTok’s affiliate program. And the secret sauce? Authentic creator partnerships and a smart, cost-effective approach to marketing.

The Strategic Sparkle

• Creator Partnerships: Sweet Crispy Furniture hit the jackpot by teaming up with influencers whose audiences aligned perfectly with their target demographic—budget-conscious consumers looking for stylish furniture. These creators didn’t just promote products—they gave their followers a genuine look at how Sweet Crispy’s furniture fit into their real lives, making the endorsements feel authentic and relatable.
  
• Product Sampling: Instead of the usual polished product demos, Sweet Crispy Furniture sent out product samples to creators, allowing them to showcase the furniture in real-life settings. These weren’t just staged photos; these were real people showing off how the pieces looked in their homes, from living rooms to cozy apartments.
  
• Affiliate Program Utilization: Sweet Crispy Furniture maximized TikTok’s affiliate program, tracking sales and compensating creators based on performance. This strategy allowed them to scale their efforts without the risk of hefty upfront costs, making the campaign both effective and cost-efficient.

@sweetcrispyfurniture A surprise order on Cyber ​​Monday #sweetfurniture #cybermonday #cybermondaydeal #coffeetable #viralcoffeetable #desk #homedecor #lifttable #tiktokshopping ♬ Standout - Kid Dean

The Results? They’re Pretty Sweet

Let’s talk numbers: Sweet Crispy Furniture achieved a $2.24 million in sales over just 30 days. Here’s how it broke down:

• Affiliate Contribution: A staggering 95.8% of their sales came through TikTok’s affiliate program, proving how powerful influencer marketing can be.
• 186% Increase in Revenue: Sweet Crispy didn’t just meet their target—they smashed it, seeing a revenue increase of 186%.
• 2.3 Million Impressions: The campaign racked up an impressive 2.3 million impressions, significantly boosting brand awareness and visibility on TikTok.
• Follower Growth: The buzz didn’t stop at sales—Sweet Crispy saw a surge in followers, further solidifying their presence in the TikTok community.

The Final Takeaway

Sweet Crispy Furniture’s TikTok Shop campaign is proof that influencer marketing doesn’t have to come with a hefty price tag. By collaborating with the right creators, leveraging TikTok’s affiliate program, and focusing on authenticity, Sweet Crispy was able to drive millions in sales while keeping things cost-effective.

Embracing the Future of Home Decor on TikTok Shop

Across the eight campaigns analyzed, common success strategies like live shopping, creator partnerships, and seamless shopping experiences have proven essential. As home decor brands continue to tap into TikTok Shop, leveraging these trends can drive engagement, sales, and long-term loyalty.

With TikTok Shop's power to amplify brand visibility and streamline purchases, the future of home decor on this platform looks promising—so get creative, experiment, and lead the charge!

About the Author

Kalin Anastasov

Writer

Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.