Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce
Publicis Groupe has made a significant move in the influencer marketing space with the...
UGC Live Shopping and One-Funnel Commerce Trends on Tiktok
The CreatorIQ Connect Europe Summit hosted some of the leading voices from TikTok...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Top TikTok Shop Campaigns Revolutionizing Sales for Electronics...
The electronics industry is officially making waves on TikTok Shop, and it's not just...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
Top TikTok Shop Strategies That Are Shaping the Future of Beauty...
TikTok Shop is transforming the beauty and skincare industry. With $2.49 billion in sales...
Top TikTok Shop Strategies for Fashion & Apparel Brands to...
The future of fashion e-commerce? It’s happening on TikTok Shop. With a global GMV of...
How Payless Rebranded as a Luxury Brand to Prove the Impact of...
In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...