Entrepreneurs who want to build their own eCommerce business are often advised to start with dropshipping as the startup costs and running expenses are generally lower. As a matter of fact, according to the review site eCommerce Platforms, it’s estimated that almost a third of online retailers are using the dropshipping business model.
You basically just need a PC, internet access, niche, marketing strategy, and, of course, the products that you want to sell. As the products that you sell can seal your fate before you even start, it’s crucial that you know what are good products to dropship. We’ve scanned many lists and looked at some numbers to identify these top dropshipping products to sell. From beauty products to pet supplies, here are 25 of the bestselling dropshipping products to check out.
25 of the Best Dropshipping Products to Sell for Almost Any Niche:
Health and Personal Care
1. Jade facial rollers
According to Google Trends, interest in jade facial rollers (a type of massage tool that’s made from quartz or jade stone) reached an all-time high in February 2021. From reducing dark circles under your eyes to eliminating toxins from your skin, it’s believed that this skincare device can possibly offer several benefits.
As these products are small and lightweight, they’re especially great if you’re running a dropshipping business. What’s more, they’re also surprisingly versatile which will help you to get more sales.
2. Sleep gummies
Sleep gummies, easy-to-consume candy that contains melatonin to help you fall asleep, reached peak popularity in September 2021, according to Google Trends. Plus, considering that over-the-counter sleeping aids generated almost $430 million in the United States in 2020 (the highest yet), the market for a product like sleep gummies looks promising.
What makes them so popular is that they’re an alternative to heavier medication that requires a prescription. That being said, if you’re thinking about adding sleep gummies to your list of products, just double-check with your platform as some don’t process card payments for medicinal products.
3. Yoga gear
According to Research and Markets, the demand for yoga gear increased by 154% during the COVID-19 pandemic. What’s more, AP News anticipates that the global yoga market size will reach more than $66 billion by 2027.
Not only is there an increase in demand, but there’s also a wide array of products that you can sell. From yoga clothing to yoga mats and other accessories like blocks, these products are generally relatively inexpensive and come in a range of different colors.
Yoga mats, in particular, need to be replaced often. So, with some strategic cross-selling, you can sell a bundle of yoga-related products in one order. There are also many yoga influencers that you can partner with to help you gain customer trust and boost sales.
4. Squat-proof leggings
The fact that not everyone can pull off leggings is not the only issue with this popular clothing item. As the material is also very thin, it can sometimes become see-through depending on the angle or your pose, or, worse, it could tear.
With squat-proof leggings, women don’t have to worry about their attire revealing too much when they practice pilates or their yoga poses. It’s made from thicker material, but doesn’t lose its shapeable characteristic that makes it a firm favorite.
5. Massage guns
At the end of 2020, there was a tremendous spike in interest in massage guns according to Google Trends. This newly found interest in this gadget continues in 2021, making it one of the top dropshipping products to sell.
In short, a massage gun is a high-powered tool that releases vibrations to help with blood circulation and muscle tightness. It’s also a popular gift idea. So, be sure to gun for more sales around the holiday season.
6. Fitness tracker
The advantage of selling fitness trackers as a dropshipping product is that it has maintained a steady demand over the past four years according to Google Trends. As a matter of fact, according to Allied Market Research, it’s estimated that its compound annual growth rate will be nearly 20% for the next two years at least.
Here’s the thing: if you don’t have one yet, it’s most likely high on your wishlist and if you already have one, you’re probably tempted or due for an upgrade soon. So, you’ll always have a decent pool of potential customers.
Sales for wearable tech like fitness trackers tend to spike in November and December, making it a popular item to push in the build-up to Thanksgiving, Black Friday, and Christmas.
7. Posture corrector
Nowadays, people are more aware of the importance of keeping the right posture. Though, without the help of a posture correction belt, it’s all too easy to slouch back into old habits.
In short, a posture corrector helps you to stand straight while offering support for your spinal cord. It’s often prescribed by physiotherapists, but you can also use Facebook ads to target consumers who are interested in fitness, bodybuilding, and their overall health and wellness.
Home and Decor
8. Air fryers
You only have to look at the number of memes about air fryers and it’s clear that this appliance is currently cooking. According to Statista, the retail sales of air fryers in the United States alone have more than quadrupled from 2015 to 2019. What’s more, a survey showed that more than 40% of US consumers would most likely buy an air fryer if they were planning on purchasing a small kitchen appliance in the next year.
From foodies to health-conscious consumers, there are many potential customers that you can target. To market air fryers, you can write blog content about all the health benefits it can offer and share a few recipe ideas.
9. Personalized mugs
What makes selling mugs a good option is that you can either use print-on-demand services like Sellfy to create your own products or simply pick a few fun mug designs. Let your target audience guide you when you’re choosing which designs to list. What words or graphics would best describe their personalities?
10. Air purifiers
With people spending more time indoors during the pandemic, many have turned to tech to help them create a more inviting environment. This means that your target audience no longer necessarily just has to be those who battle with dust allergies and asthma. A new report shared by Grand View Research anticipates that the global air purifier market size will reach more than $7 billion by 2025.
While people are more aware of air quality in 2021, not all choose to invest in an air purifier. Many are opting for air-purifying plants (typically plants with more or bigger leaves) instead. And, for every new plant you need a new planter.
The advantage of selling planters over the actual plants is that these are easier to ship. Yes, you’ll still need to label it as fragile, but that’s it. Plus, they come in all shapes and sizes. You can even include knitted hanging baskets (aka macrame) which are currently trending.
Clothing and Accessories
From hiking to going back to school, there are different styles of backpacks that you can sell. It’s a wardrobe essential that you can easily sell with a smart product description. So, be sure to describe the specifications accurately and include important details like the number of pockets, type of material, and other helpful details.
13. Boho-style items
Boho-style items have enjoyed a steady increase in interest in recent years. What makes this style so popular is that it emphasizes natural beauty and is suitable for all-year round.
Boho pillows, in particular, are quite popular. These small, decorative pillows come in various colors and styles. Their versatility and selection of patterns mean that you can appeal to a broader group of customers.
From tank tops to scrunch leggings for the bold, there’s a wide range of athleisure clothing items that you can sell. It’s not everyday that you get something that’s trending and comfortable. So, we suspect that it will still help to shape the future for some time to come. In fact, according to Grand View Research, the athleisure market in North America is anticipated to grow at a compound annual growth rate of close to 9% from 2021 to 2028, with the premium type of athleisure anticipated to grow even faster.
15. Mom jeans
Mom jeans (aka high-waisted jeans for women) are making a comeback three decades later. Though, don’t let the name deceive you – it’s actually millennials who’ll be your target audience. Similarly to athleisure, mom jeans are all about comfort, but not at the expense of being trendy.
Tech and Gadgets
16. Phone tripods
Long gone are the days that you need to lug around a heavy, cumbersome full-sized tripod. Smartphone tripods have become increasingly popular over the last couple of years. With it, you can take family and group photos more conveniently or simply use it for a hands-free Zoom meeting. Essentially, it’s an item that every household needs and not just influencers and content creators.
17. Phone cases/mobile skins
With our phones being an extension of ourselves, it makes sense why there’s a real market for phone accessories such as phone cases. Plus, there’s nothing worse than a cracked screen.
Not only are they in demand all-year round, but they’re also easy to source. Many people also have a number of phone cases to match their moods and outfits. So, there’s the potential to attract returning customers.
18. Podcast microphones
The podcast industry is booming. Forecasts suggest that by 2023 there will be more than 160 million podcast listeners in the United States. If radio killed the video star, then podcasts are turning youngsters into “radio listeners” again.
One of the perks of starting a podcast is that you don’t require a lot of equipment. The most important is a high-quality podcast microphone. So, you can start there and later expand your range to include items like shock mounts and pop filters.
19. Ring light
With remote working on the increase, ring lights are no longer limited to professional photographers, influencers, and content creators. Similarly to phone tripods, now virtually everyone can benefit from buying a ring light.
If you want to add ring lights to your dropshipping business, you can share before and after photos to illustrate the big difference that it can make. Another good way to market this product is to write a few blog posts in which you offer tips for how to use them.
20. Blue light glasses
In short, blue light glasses can reduce the amount of blue light that enters your eyes when using devices like a laptop, PC, or tablet. This can help to reduce headaches, insomnia, and eye strain.
As your target audience won’t be able to see the results with their own eyes, it’s more a case of reading is believing. So, if you consider selling blue light glasses, social proof such as product reviews and testimonials will be crucial.
Kids and Pets
21. Baby carriers
Baby carriers have become more than merely a functional baby item. From sophisticated neutrals to bold patterns, there’s a wide range of good-looking baby carriers available to please both moms and dads. Google Trends also shows that the interest in baby carriers over time has been pretty stable, making it a safe product for dropshipping businesses to sell.
22. Reusable cloth diapers
If your target audience is parents of newborns, there’s a long list of baby essentials that you can dropship. Now, there’s also a new niche that you can target – earth-conscious parents.
Increasingly more eco-friendly baby products, such as organic baby wipes and reusable cloth diapers, are becoming more popular. In fact, according to Google Trends, reusable cloth diapers nearly reached peak popularity at the end of August 2021.
23. Children’s clothing
Even though they’re too young to be fashionistas yet, kids need a lot of clothing. What fitted just fine last month can become too snug overnight. And, if they’ve not outgrown an item, the chances are good that it will inevitably lose a battle to a muddy puddle or peas.
One way to set your kids' clothing apart from competitors is to use print-on-demand services and offer custom printed T-shirts. Kids’ face masks, in particular, are also trending currently and offer a good way to take advantage of cross-selling.
24. Children’s toys
Educational toys is a popular product category to add to your online store. When going this route, keep your eye out for the latest trends like slime, popits, and fidget spinners. Slime, in particular, is one of the best-selling dropshipping items and offers a high profit margin.
25. Pet beds
At the beginning of 2021, pet beds enjoyed a substantial interest according to Google Trends. While the interest declined slightly again, it’s still higher than previous years making it a good product for dropshipping.
There’s a wide variety of pet beds that you can sell. From the more traditional rectangular cushion to elaborate “penthouse” suits, you’ll find something for your niche. What’s more, just like other products like yoga mats, pet products offer a great opportunity for cross-selling or upselling. Think treats, toys, blankets, food bowls, litter trays, etc.
As a matter of fact, pet toys are another popular product idea for dropshipping. They aren’t meant to last long which means that customers will frequently return to your online store for more toys to keep their animal kids entertained.
What Should You Keep in Mind When Choosing Which Dropshipping Products to Sell?
The higher the selling price, the more customer support you’ll need to be willing to offer. Generally, customers don’t feel comfortable buying expensive items online if there’s no telephonic post-sale support. Ideally, you should try to keep your products below $200 if you’ll offer only email support.
You might also want to look for dropshipping suppliers that use a minimum advertised price (aka MAP pricing). This way, you can still look forward to a good profit margin as you won’t necessarily have to compete on price.
As mentioned in this article, some of these products also have extra accessories that you can sell. The benefit of selling products that have their own additional accessories is that it can be an opportunity to offer cross-sells on your checkout page to let your customers feel as if they’re getting extra value. All in all, it’s one of the easiest ways to grow your eCommerce business and get more repeat customers.
Wrapping Things Up
Some of these items on our list, like mom jeans, are currently trending, while others, such as baby carriers, are popular year in and year out. To have a successful dropshipping business, the trick is to find the right balance between seasonal products and essentials. In other words, don’t just rely on trending products, otherwise you make it harder for yourself when the market gets too saturated or the craze fades away.
Irrespective of the niche that you’re targeting, you also need to ensure that you choose a quality product at the right price from a reliable supplier. At the end of the day, it doesn’t matter if you’ve found the perfect product, but can’t ship it to customers.
Frequently Asked Questions
What is dropshipping?
In a nutshell, dropshipping refers to a type of retail fulfillment strategy where an online store doesn’t actually stock its own products. It instead buys the products from a third party when an order gets placed. This third-party supplier stays invisible to the customer and is only responsible for stocking and shipping the products directly to the customer, while the online store will be responsible for running the eCommerce website, marketing, and customer service.
Is it easier to start a dropshipping business?
A major upside of starting a dropshipping business is that the initial startup costs and overhead expenses are lower as you don’t have to buy inventory upfront or pay a warehouse for storage. This means that you can operate it remotely from home, making it easier to start. It’s also generally easier to scale a dropshipping business as extra orders don’t necessarily mean more work. Your suppliers will take care of most of the work involved in managing extra orders leaving you with time for marketing.
How do you find the right dropshipping supplier?
Dropshipping suppliers play a key role, even though they’re invisible to the actual customers. So, it’s crucial that you choose the right supplier. A good dropshipping supplier will have knowledgeable employees, a central location, and a modern website.If it claims to offer its products to the general public at a wholesale price too, it’s most likely not a legitimate dropshipping supplier and should rather be avoided.
Who are some of the best dropshipping suppliers and companies?
You can check out:
- Printify (for custom products like personalized mugs and kids’ clothing)
You can also use dropshipping supplier directories like Doba, Inventory Source, and Oberlo to help you organize suppliers by product type or niche. Many of these directories also have a screening process to ensure you work only with legitimate dropshipping suppliers.
What should you do when your dropshipping supplier makes a mistake?
Even the most reliable dropshipping supplier can make some type of mistake at some stage. When this happens and you need to deal with your customer, you shouldn’t shift the blame to the supplier. Instead, you should offer to refund the shipping fee or offer the customer an upgrade free of charge. A good supplier will then offer to reimburse you for the shipping costs. That being said, if the same supplier often gets things wrong, it’s best to move on and get another supplier.